City · Spain

Influencers in Barcelona

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

523 Instagram creators with 1,000+ followers name Barcelona on their profile, and 85% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is art (23 creators), then fashion. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Barcelona creators by size

Nano1K–10K13.2%69
Micro10K–100K72.1%377
Mid100K–500K13.2%69
Macro500K–1M1.0%5
Mega1M+0.6%3

Top niches in Barcelona

NicheCreators
Art23How to find · Rates
Fashion19How to find · Rates
Music17How to find · Rates
Interior-design12How to find · Rates
Haircare11How to find · Rates
Food11How to find · Rates
Luxury-fashion10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 art creators in Barcelona with 5k–80k followers who post reels, check that their audience is mostly in Barcelona, and give me a fair price for one reel each

Questions

How many influencers are in Barcelona?

523 with 1,000 or more followers whose profile names Barcelona, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Barcelona creators in?

Art (23), Fashion (19), Music (17), Interior-design (12), Haircare (11).

How do I find local influencers in Barcelona?

Type "art creators in Barcelona with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Barcelona but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities