City · United States

Influencers in Austin

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

1,058 Instagram creators with 1,000+ followers name Austin on their profile, and 93% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is food (46 creators), then art. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Austin creators by size

Nano1K–10K10.4%110
Micro10K–100K82.4%872
Mid100K–500K6.5%69
Macro500K–1M0.5%5
Mega1M+0.2%2

Top niches in Austin

NicheCreators
Food46How to find · Rates
Art42How to find · Rates
Music41How to find · Rates
Fitness19How to find · Rates
Fashion17How to find · Rates
Jewelry16How to find · Rates
Sports16How to find · Rates
Photography15How to find · Rates
Events14How to find · Rates
Beverages13How to find · Rates
Education13How to find · Rates
Entertainment12How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 food creators in Austin with 5k–80k followers who post reels, check that their audience is mostly in Austin, and give me a fair price for one reel each

Questions

How many influencers are in Austin?

1,058 with 1,000 or more followers whose profile names Austin, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Austin creators in?

Food (46), Art (42), Music (41), Fitness (19), Fashion (17).

How do I find local influencers in Austin?

Type "food creators in Austin with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Austin but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities