City · Netherlands

Influencers in Amsterdam

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

367 Instagram creators with 1,000+ followers name Amsterdam on their profile, and 86% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is music (29 creators), then fashion. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Amsterdam creators by size

Nano1K–10K19.1%70
Micro10K–100K66.5%244
Mid100K–500K11.2%41
Macro500K–1M1.4%5
Mega1M+1.9%7

Top niches in Amsterdam

NicheCreators
Music29How to find · Rates
Fashion19How to find · Rates
Art15How to find · Rates
Food11How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 music creators in Amsterdam with 5k–80k followers who post reels, check that their audience is mostly in Amsterdam, and give me a fair price for one reel each

Questions

How many influencers are in Amsterdam?

367 with 1,000 or more followers whose profile names Amsterdam, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Amsterdam creators in?

Music (29), Fashion (19), Art (15), Food (11).

How do I find local influencers in Amsterdam?

Type "music creators in Amsterdam with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Amsterdam but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities