Guide · Real-estate · data as of Oct 2026
How to find real-estate influencers
For brands and agencies that need a vetted real-estate shortlist, not a list of big names.
There are 22,990 real-estate creators with 1,000+ followers in the Zaver index, and 90% of them are nano or micro (under 100K), so the practical shortlist is small accounts with proof of engagement. 67% of those with a known location are in the United States. The most common estimated price tier is standard (58% of vetted real-estate creators). Describe the creator you want in plain English, let Zaver score the matches, then check audience, authenticity and a fair price before you reach out.
Real-estate creators by the numbers
Instagram creators with 1,000+ followers whose primary niche is real-estate, from the Zaver index. Aggregates only.
Where they are
- United States · 67%
- Brazil · 7%
- United Arab Emirates · 4%
- Canada · 3%
- Australia · 2%
Top cities
- Dubai, United Arab Emirates · 58
- New York, United States · 48
- Miami, United States · 38
Audience. Average 49% women. Most common age skew 25-34 (60% of vetted creators).
Full split by size and the method on the Real-estate influencer rate guide.
Step by step
- 1
Describe, do not filter
From the home command bar or /discover, write the brief as a sentence: “real-estate creators in Dubai with 20k–100k followers who post reels”. Add gender, verified or a budget if it matters.
- 2
Read the scored shortlist
Up to 50 creators with a fit score, followers, tier, matched niche and location tags and a brand-account flag. In real-estate, expect most matches in the micro tier; that is where the engagement is.
- 3
Check audience before you fall for a feed
Insight report on the top ten: audience age, gender and country (the niche skews the United States; your buyer may not), authenticity, engagement against the tier benchmark, past brand deals.
- 4
Price from the report
The fair price range and CPM at the centre tell you what to offer and when a quote is high.
- 5
Reach out with published contacts
Enrich contacts for the keepers, or build the list directly with a database search filtered to real-estate, your country and “has public email”.
Or ask it in ChatGPT or Claude
With Zaver connected, the whole job is one message. The assistant calls discover_creators, then get_creator_insights for the ones you pick.
find 20 real-estate creators in Dubai with 20k–100k followers who post reels, check their audience and authenticity, and give me a fair price for one reel eachNot connected yet? Set it up in about a minute.
Questions
How many real-estate influencers are there on Instagram?
22,990 with 1,000 or more followers in the Zaver index as of October 2026. The micro tier is the largest; 90% have under 100K followers.
Where are most real-estate influencers based?
United States (67%), Brazil (7%), United Arab Emirates (4%) among creators with a known location. The top city is Dubai.
How much do real-estate influencers charge?
Most vetted real-estate creators fall in the standard price tier. The full split by size and the fair-price method are on the Real-estate rate guide.
Who follows real-estate influencers?
Audiences average 49% women and skew to 25-34 year-olds (60% of vetted creators). Check the split per creator before you commit; a niche average hides a lot.
What is the fastest way to find real-estate influencers?
Type a brief like "real-estate creators in Dubai with 20k–100k followers who post reels" into Zaver. You get up to 50 scored creators in 10 to 30 seconds for one credit, with audience and price one click away.
Go further
Real-estate influencer ratesBrowse real-estate creatorsTop 50 real-estate creatorsPlaybook: describe to findPlaybook: check the audienceAll niches