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Guide · Esports · data as of Oct 2026

How to find esports influencers

For brands and agencies that need a vetted esports shortlist, not a list of big names.

Short answer

There are 205 esports creators with 1,000+ followers in the Zaver index, and 49% of them are nano or micro (under 100K), so the practical shortlist is small accounts with proof of engagement. 18% of those with a known location are in the United States. The most common estimated price tier is standard (74% of vetted esports creators). Describe the creator you want in plain English, let Zaver score the matches, then check audience, authenticity and a fair price before you reach out.

Esports creators by the numbers

Instagram creators with 1,000+ followers whose primary niche is esports, from the Zaver index. Aggregates only.

Nano1K–10K13.2%27
Micro10K–100K35.6%73
Mid100K–500K37.1%76
Macro500K–1M4.9%10
Mega1M+9.3%19

Where they are

  • United States · 18%
  • Brazil · 15%
  • Indonesia · 14%
  • Spain · 6%
  • India · 6%

Top cities

  • City is known for too few profiles in this niche to rank.

Audience. Average 29% women. Most common age skew 18-24 (97% of vetted creators).

Estimated price tier, all vetted esports creators
Budget 4.4%Standard 73.7%Premium 19.5%Elite 2.4%

Full split by size and the method on the Esports influencer rate guide.

Step by step

  1. 1

    Describe, do not filter

    From the home command bar or /discover, write the brief as a sentence: “esports creators in the United States with 20k–100k followers who post reels”. Add gender, verified or a budget if it matters.

  2. 2

    Read the scored shortlist

    Up to 50 creators with a fit score, followers, tier, matched niche and location tags and a brand-account flag. In esports, expect most matches in the mid tier; that is where the engagement is.

  3. 3

    Check audience before you fall for a feed

    Insight report on the top ten: audience age, gender and country (the niche skews the United States; your buyer may not), authenticity, engagement against the tier benchmark, past brand deals.

  4. 4

    Price from the report

    The fair price range and CPM at the centre tell you what to offer and when a quote is high.

  5. 5

    Reach out with published contacts

    Enrich contacts for the keepers, or build the list directly with a database search filtered to esports, your country and “has public email”.

Or ask it in ChatGPT or Claude

With Zaver connected, the whole job is one message. The assistant calls discover_creators, then get_creator_insights for the ones you pick.

find 20 esports creators in the United States with 20k–100k followers who post reels, check their audience and authenticity, and give me a fair price for one reel each

Not connected yet? Set it up in about a minute.

Questions

How many esports influencers are there on Instagram?

205 with 1,000 or more followers in the Zaver index as of October 2026. The mid tier is the largest; 49% have under 100K followers.

Where are most esports influencers based?

United States (18%), Brazil (15%), Indonesia (14%) among creators with a known location.

How much do esports influencers charge?

Most vetted esports creators fall in the standard price tier. The full split by size and the fair-price method are on the Esports rate guide.

Who follows esports influencers?

Audiences average 29% women and skew to 18-24 year-olds (97% of vetted creators). Check the split per creator before you commit; a niche average hides a lot.

What is the fastest way to find esports influencers?

Type a brief like "esports creators in the United States with 20k–100k followers who post reels" into Zaver. You get up to 50 scored creators in 10 to 30 seconds for one credit, with audience and price one click away.

Go further

Esports influencer ratesBrowse esports creatorsTop 50 esports creatorsPlaybook: describe to findPlaybook: check the audienceAll niches