Glossary · Measurement
Social listening
Collecting and analysing public conversation about a brand, topic or category. A listener defines queries, hashtags and keywords and collects posts and comments on a schedule. Analysis turns the records into sentiment, share of voice, top voices and a brief.
Why it matters
Listening catches what tagged mentions miss and what customers say when they are not talking to you.
How Zaver measures it
Listeners collect Instagram posts and comments, YouTube, web media and Reddit; the dashboard persists and a public link shares it. Charged per record collected.