Glossary · Platforms and formats
Reel
Instagram's short vertical video format. Reels get distribution beyond followers and are the dominant format in most niches; average reel views is the practical reach benchmark for a creator.
Why it matters
Pricing is quoted per reel for a reason: it is where the views are.
How Zaver measures it
Insight reports sample recent reels (skipping the three newest) for engagement and views; fair price is quoted per sponsored reel.