Glossary · Measurement
Reach
The number of distinct people who saw a post. Reach counts unique viewers; views and impressions count viewings. For reels, views are the public proxy for reach.
Why it matters
Reach against a creator's usual average reel views shows over- or under-delivery, which is a better rebooking signal than raw views.
How Zaver measures it
Profile metrics to Google Sheets writes average reel views per creator, so reach versus usual is one formula.