Glossary · Vetting and audience
Authenticity score
A 0 to 100 estimate of how real a creator's audience and engagement are. Authenticity scores combine engagement quality, growth pattern and audience makeup to estimate the share of real, active followers. High is 80 and above, moderate 60 to 79, below 60 needs review.
Why it matters
Fake or bot followers are the most reported fraud problem in influencer marketing. A score catches it before you pay.
How Zaver measures it
Every vetted creator in the index carries an authenticity score; the insight report recomputes it from fresh data. 98% of vetted creators score high; 1.7% sit below 80.