Data updated: July 2026
Edd Kimber ✓
@theboywhobakes · Instagram · UK · baking
About Edd Kimber
Edd Kimber, known as 'theboywhobakes' on Instagram, is a chef and expert in the baking niche. He has cultivated a following of 547,236 users, sharing a wealth of content related to baking, cooking, desserts, and recipes. His posts, which include carousels, reels, and static images, reflect an aesthetic and wholesome vibe, characterized by an informative and entertaining tone. Some content may require brand review.
@theboywhobakes's engagement rate
As of July 2026, @theboywhobakes's engagement rate is 2.84%, compared with an average of 2.10% across 5,004 vetted baking creators — rated "Good" for the niche. Engagement rate measures how actively followers interact with content relative to audience size.
@theboywhobakes's followers & following
@theboywhobakes currently has 547,236 followers on Instagram and follows 5,501 accounts, a follower-to-following ratio of 99.48. That places the account in the macro tier of baking creators.
@theboywhobakes's content
@theboywhobakes has published 4,091 posts to date, working across carousels, reels, static-posts. The account's content is classified under baking, cooking, desserts, recipes. Bio: “Baker & Food Writer 📕 Chocolate Baking is out NOW 🎉 🍰 Subscribe to The Boy Who Bakes - link below 📧 Email below for work enquiries”
AI quality check on @theboywhobakes
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@theboywhobakes's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@theboywhobakes's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is evenly split between genders, with a 50% male and 50% female skew. The primary age demographic is 25-34, suggesting a young adult audience. The top geographic location for followers is the United Kingdom.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Edd Kimber?
Brands in the food, baking, and lifestyle sectors may find a suitable partnership with Edd Kimber. His expertise and engaging content style align well with products that promote cooking and baking, appealing to an audience that values quality and aesthetics.
Frequently asked questions
How many Instagram followers does @theboywhobakes have?
As of July 2026, @theboywhobakes has 547,236 followers (547K) on Instagram, follows 5,501 accounts, and has published 4,091 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @theboywhobakes?
Verified contact details for @theboywhobakes — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @theboywhobakes's contact info — free trial →
How much does @theboywhobakes charge for a sponsored post?
@theboywhobakes sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @theboywhobakes's net worth?
@theboywhobakes's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 547K followers and a premium price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Is @theboywhobakes's engagement rate good?
@theboywhobakes's engagement rate is 2.84%, against an average of 2.10% across 5,004 vetted baking creators — rated "Good" for the niche by Zaver.
Does @theboywhobakes have fake followers?
Zaver's AI authenticity check scores @theboywhobakes 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @theboywhobakes?
@theboywhobakes's 547K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @theboywhobakes's report on Zaver.
Which influencers are similar to @theboywhobakes?
Zaver lists comparable baking creators in United Kingdom in the "Influencers like @theboywhobakes" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Edd Kimber has 547,236 followers.
What is the engagement rate?
The engagement rate is 2.84%.
What is the collaboration pricing?
Edd Kimber is in the premium price tier for collaborations.
What is the content niche?
His primary niche is baking, with secondary niches in cooking, desserts, and recipes.
