Data updated: July 2026
Lara Cakes ✓
@laracakes · Instagram · UK · baking
About Lara Cakes
Lara Cakes is a macro influencer on Instagram, specializing in baking and related content. With a follower count of 643,133, she shares a variety of engaging media, including reels, static posts, and long-form videos. Her content often reflects a wholesome and relatable vibe, appealing to a broad audience interested in desserts and recipes. Based in the UK, Lara's approach combines tutorial and entertaining elements, making her a prominent figure in the lifestyle niche. Some content may require brand review.
@laracakes's followers & following
@laracakes currently has 643,133 followers on Instagram and follows 585 accounts, a follower-to-following ratio of 1,099.37. That places the account in the macro tier of baking creators.
@laracakes's content
@laracakes has published 1,158 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under baking, desserts, recipes, food. Bio: “Social Media enquiries- josh@connectmgt.com Over 6M followers across social platforms”
AI quality check on @laracakes
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@laracakes's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@laracakes's audience
Audience snapshot
35% male · 65% female
Core age group25-34
Lara's audience exhibits a slight male skew at 35%. The primary age demographic is 25-34, with the top geographic location being the UK. This suggests a young adult audience interested in lifestyle and baking content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Lara Cakes?
Brands in the food and baking sectors are well-suited for collaboration with Lara. Her content aligns with lifestyle themes, making her an ideal partner for brands looking to engage a young adult audience interested in culinary experiences.
Frequently asked questions
How many Instagram followers does @laracakes have?
As of July 2026, @laracakes has 643,133 followers (643K) on Instagram, follows 585 accounts, and has published 1,158 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @laracakes?
Verified contact details for @laracakes — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @laracakes's contact info — free trial →
How much does @laracakes charge for a sponsored post?
@laracakes sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @laracakes's net worth?
@laracakes's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 643K followers and a premium price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @laracakes have fake followers?
Zaver's AI authenticity check scores @laracakes 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @laracakes?
@laracakes's 643K followers skew 35% male / 65% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @laracakes's report on Zaver.
Which influencers are similar to @laracakes?
Zaver lists comparable baking creators in United Kingdom in the "Influencers like @laracakes" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is Lara's follower count?
Lara has 643,133 followers.
What is Lara's engagement rate?
Engagement rate data is not available.
What is the pricing for collaboration?
Lara is in the premium price tier for collaborations.
What is Lara's content niche?
Lara primarily focuses on baking, with secondary niches in desserts and recipes.
