Data updated: July 2026
Matt Adlard ✓
@mattadlard · Instagram · UK · baking
About Matt Adlard
Matt Adlard is a self-taught pastry chef and best-selling author based in the UK. With a significant following of 1,178,658 on Instagram, he shares a variety of content focused on baking, desserts, and recipes. His expertise and engaging approach are evident through his diverse media formats, including reels, static posts, carousels, stories, and long-form videos. Matt's content is characterized by a wholesome and authentic vibe, making it both educational and personal. Some content may require brand review.
@mattadlard's followers & following
@mattadlard currently has 1,178,658 followers on Instagram and follows 1,098 accounts, a follower-to-following ratio of 1,073.46. That places the account in the mega tier of baking creators.
@mattadlard's content
@mattadlard has published 774 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under baking, desserts, recipes, food. Bio: “Self-taught pastry chef & best-selling author 📕 Order my new book below! Partnership Enquiries: matt@divingbellgroup.com”
AI quality check on @mattadlard
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mattadlard's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mattadlard's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Matt's audience exhibits a balanced gender skew, with 50% male followers. The primary age demographic is 25-34 years old, and the top geographic location is Great Britain. This suggests a young adult audience interested in culinary content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Matt Adlard?
Brands in the food, baking, and culinary sectors would align well with Matt's content. His expertise as a chef and his focus on educational and how-to content make him a suitable partner for brands looking to promote baking products, kitchen tools, or cookbooks.
Frequently asked questions
How many Instagram followers does @mattadlard have?
As of July 2026, @mattadlard has 1,178,658 followers (1.2M) on Instagram, follows 1,098 accounts, and has published 774 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mattadlard?
Verified contact details for @mattadlard — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @mattadlard's contact info — free trial →
How much does @mattadlard charge for a sponsored post?
@mattadlard sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @mattadlard's net worth?
@mattadlard's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.2M followers and a premium price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @mattadlard have fake followers?
Zaver's AI authenticity check scores @mattadlard 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @mattadlard?
@mattadlard's 1.2M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @mattadlard's report on Zaver.
Which influencers are similar to @mattadlard?
Zaver lists comparable baking creators in United Kingdom in the "Influencers like @mattadlard" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is Matt's follower count?
Matt has 1,178,658 followers.
What is Matt's engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Matt's estimated price tier is premium, but pricing varies based on specific collaborations.
What is Matt's content niche?
Matt primarily focuses on baking, with secondary niches in desserts, recipes, and food.
