Free tool
Influencer price calculator
A grounded starting range for what a creator should charge per post — from follower tier, engagement quality and niche.
From rule of thumb to fair price
Tier ranges are where budgeting starts, not where negotiation should end. The same 100K-follower creator can be worth $400 or $4,000 depending on how much of that audience is real, engaged and in your market. Zaver's AI pricing model weighs exactly those factors per creator and returns a fair range with the reasoning — the number you actually take into a negotiation.
Frequently asked questions
How much do influencers charge per post?
Rule-of-thumb ranges by tier: nano $50–150, micro $150–800, mid-tier $800–3,000, macro $3,000–10,000, mega $10,000+. Engagement quality, niche and geography move real rates substantially within (and beyond) these bands.
How does engagement change the price?
A creator with double their niche’s average engagement delivers roughly double the attention per follower — strong engagement justifies premium rates, weak engagement should discount them.
How accurate is this calculator?
It gives industry rule-of-thumb ranges for budgeting. For negotiating with a specific creator, Zaver’s AI estimate prices that exact profile — audience authenticity, geography and niche economics included — with written justification.
Do rates differ by country?
Significantly — creator markets price differently by geography, which is why Zaver’s per-creator estimates apply market multipliers based on audience location.