Top 50 United States Influencers
Ranked by follower count among 481,629 vetted United States creators on Zaver.
This ranking highlights the top Instagram creators in the United States, showcasing a total of 50 profiles that have surpassed Zaver's quality indexing bar. The top creator, 'instagram', boasts a follower count of 685,915,379, followed by 'selenagomez' with 405,418,562 followers. Other notable creators include 'kyliejenner', 'therock', and 'arianagrande', each with substantial followings that reflect their influence on the platform.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Instagram✓@instagram | 686M | — | technology | elite | View profile → |
| 2 |  Selena Gomez✓@selenagomez | 405M | — | music | elite | View profile → |
| 3 |  Kylie✓@kyliejenner | 382M | — | beauty-tips | elite | View profile → |
| 4 |  Dwayne Johnson✓@therock | 382M | — | family | elite | View profile → |
| 5 |  Ariana Grande✓@arianagrande | 363M | — | music | elite | View profile → |
| 6 |  Kim Kardashian✓@kimkardashian | 345M | — | fashion | elite | View profile → |
| 7 |  Beyoncé✓@beyonce | 300M | — | music | elite | View profile → |
| 8 |  Khloé Kardashian✓@khloekardashian | 293M | — | fashion | elite | View profile → |
| 9 |  Nike✓@nike | 292M | — | sports | elite | View profile → |
| 10 |  Justin Bieber✓@lilbieber | 287M | — | music | elite | View profile → |
| 11 |  Kendall✓@kendalljenner | 279M | — | beverages | elite | View profile → |
| 12 |  Taylor Swift✓@taylorswift | 274M | — | music | elite | View profile → |
| 13 |  National Geographic✓@natgeo | 269M | — | travel | premium | View profile → |
| 14 |  Jennifer Lopez✓@jlo | 241M | — | music | elite | View profile → |
| 15 |  Kourtney Kardashian Barker✓@kourtneykardash | 210M | — | wellness | elite | View profile → |
| 16 |  Miley Cyrus✓@mileycyrus | 206M | — | music | elite | View profile → |
| 17 |  KATY PERRY✓@katyperry | 196M | — | music | elite | View profile → |
| 18 |  Zendaya✓@zendaya | 175M | — | movies | elite | View profile → |
| 19 |  Kevin Hart✓@kevinhart4real | 172M | — | comedy | elite | View profile → |
| 20 |  Cardi B✓@iamcardib | 161M | — | music | elite | View profile → |
| 21 |  Demi Lovato✓@ddlovato | 148M | — | music | elite | View profile → |
| 22 |  badgalriri✓@badgalriri | 146M | — | music | elite | View profile → |
| 23 |  Ellen DeGeneres✓@ellendegeneres | 130M | — | entertainment | elite | View profile → |
| 24 |  BILLIE EILISH✓@billieeilish | 125M | — | music | elite | View profile → |
| 25 |  NASA✓@nasa | 104M | — | space | elite | View profile → |
| 26 |  Vin Diesel✓@vindiesel | 103M | — | movies | elite | View profile → |
| 27 |  NBA✓@nba | 88M | — | basketball | elite | View profile → |
| 28 |  MrBeast✓@mrbeast | 87M | — | entertainment | elite | View profile → |
| 29 |  snoopdogg✓@snoopdogg | 87M | — | music | elite | View profile → |
| 30 |  Khabane Lame✓@khaby00 | 78M | — | comedy | elite | View profile → |
| 31 |  Abel✓@theweeknd | 77M | — | music | elite | View profile → |
| 32 |  Victoria's Secret✓@victoriassecret | 77M | — | fashion | premium | View profile → |
| 33 |  Gigi Hadid✓@gigihadid | 74M | — | fashion | elite | View profile → |
| 34 |  Millie Bobby Brown✓@milliebobbybrown | 71M | — | skincare | elite | View profile → |
| 35 |  KAROL G✓@karolg | 70M | — | music | elite | View profile → |
| 36 |  Justin Timberlake✓@justintimberlake | 69M | — | music | elite | View profile → |
| 37 |  Shawn Mendes✓@shawnmendes | 68M | — | music | elite | View profile → |
| 38 |  Will Smith✓@willsmith | 68M | — | entertainment | elite | View profile → |
| 39 |  Marvel Entertainment✓@marvel | 64M | — | entertainment | elite | View profile → |
| 40 |  ⋆𐙚₊˚⊹♡ camila✓@camila_cabello | 62M | — | music | elite | View profile → |
| 41 |  Lady Gaga✓@ladygaga | 61M | — | music | elite | View profile → |
| 42 |  Bella 🦋✓@bellahadid | 59M | — | fashion | elite | View profile → |
| 43 |  flame✓@travisscott | 59M | — | entertainment | elite | View profile → |
| 44 |  Leonardo DiCaprio✓@leonardodicaprio | 59M | — | entertainment | elite | View profile → |
| 45 |  Hailey Rhode Bieber✓@haileybieber | 58M | — | beauty-tips | elite | View profile → |
| 46 |  Zac Efron✓@zacefron | 58M | — | movies | elite | View profile → |
| 47 |  Robert Downey Jr.✓@robertdowneyjr | 57M | — | movies | elite | View profile → |
| 48 |  Wardell Curry✓@stephencurry30 | 57M | — | basketball | elite | View profile → |
| 49 |  Michelle Obama✓@michelleobama | 57M | — | social-cause | elite | View profile → |
| 50 |  jhope✓@uarmyhope | 56M | — | entertainment | premium | View profile → |
Methodology
Creators are ranked by follower count among profiles that have passed Zaver's indexing quality bar, which includes being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria were used to select the top creators?
The top creators were selected based on their follower count and compliance with Zaver's quality indexing standards.
How many creators are included in this ranking?
This ranking includes a total of 50 creators.
What is the significance of the follower count?
Follower count is a key indicator of a creator's reach and potential influence on the platform.
Do all creators in this ranking have engagement rate data?
No, engagement rate data is not provided for the creators in this ranking.