Top 50 New Zealand Influencers
Ranked by follower count among 1,445 vetted New Zealand creators on Zaver.
This ranking showcases the top Instagram creators from New Zealand, highlighting a total of 50 profiles that have met Zaver's indexing quality standards. The creators are recognized for their substantial follower counts, with the highest being 16,518,718 followers for the user 'jackblack'. Other notable creators include 'lorde' with 11,102,724 followers and 'stylebender' with 8,257,415 followers. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jack Black✓@jackblack | 17M | — | entertainment | elite | View profile → |
| 2 |  Lorde✓@lorde | 11M | — | music | elite | View profile → |
| 3 |  Israel Adesanya✓@stylebender | 8.3M | — | sports | elite | View profile → |
| 4 |  Tim Payne✓@timpayne__ | 5.9M | — | running | elite | View profile → |
| 5 |  Karl Urban✓@karlurban | 5.8M | — | movies | elite | View profile → |
| 6 |  All Blacks✓@allblacks | 2.9M | — | sports | premium | View profile → |
| 7 |  Taika Waititi✓@taikawaititi | 2.8M | — | entertainment | elite | View profile → |
| 8 |  BLACKCAPS✓@blackcapsnz | 2.1M | — | cricket | premium | View profile → |
| 9 |  Kirsten Dodgen✓@kirstendodgen | 1.6M | — | travel | premium | View profile → |
| 10 |  Liam Lawson✓@liamlawson30 | 1.5M | — | automotive | elite | View profile → |
| 11 |  Mad Mike Whiddett✓@madmike.123 | 1.4M | — | automotive | elite | View profile → |
| 12 |  New Zealand✓@purenewzealand | 1.3M | — | travel | elite | View profile → |
| 13 |  The Royal Family Dance Crew 👑✓@officialroyalfamilydancecrew | 1.2M | — | dance | premium | View profile → |
| 14 |  Aesha Scott✓@aesha_jean | 1.2M | — | beverages | elite | View profile → |
| 15 | 1.2M | — | photography | premium | View profile → | |
| 16 |  Shan✓@shaaanxo | 1.2M | — | makeup | standard | View profile → |
| 17 |  Dan Carter✓@dancarter_ | 1.1M | — | sports | premium | View profile → |
| 18 |  Vikas Jockey✓@vikasjalalkuncha | 1.0M | — | spirituality | elite | View profile → |
| 19 |  Viva La Dirt League✓@vivaladirtleague | 981K | — | gaming | premium | View profile → |
| 20 |  Dan "Hangman" Hooker✓@danhangman | 939K | — | sports | premium | View profile → |
| 21 |  Louis Davis✓@louisdavis____ | 877K | — | parenting | premium | View profile → |
| 22 |  Daniel Rankin✓@mancancooknz | 877K | — | food | premium | View profile → |
| 23 |  Evie Lee✓@mikomincos | 861K | — | fashion | premium | View profile → |
| 24 |  Rue De Seine Wedding Dresses✓@ruedeseinebridal | 834K | — | bridal | premium | View profile → |
| 25 |  RYAN PURVIS✓@ryanspurvis | 756K | — | adventure-travel | premium | View profile → |
| 26 |  Beauden Barrett✓@beaudenbarrett | 728K | — | sports | premium | View profile → |
| 27 |  Julie Stuart ⋒✓@cleverpoppy | 704K | — | diy | standard | View profile → |
| 28 |  Matty Jordan Antarctica✓@mattykjordan | 671K | — | adventure-travel | premium | View profile → |
| 29 |  Living Big In A Tiny House✓@livingbiginatinyhouse | 668K | — | home-decor | premium | View profile → |
| 30 |  Urzila Carlson✓@urzilacarlson | 665K | — | entertainment | premium | View profile → |
| 31 |  LES MILLS✓@lesmills | 664K | — | fitness | elite | View profile → |
| 32 | 661K | — | photography | premium | View profile → | |
| 33 |  Rachel Smythe✓@usedbandaid | 647K | — | comics | premium | View profile → |
| 34 |  Torrell Tafa 🇳🇿🇼🇸✓@torrelltafa | 647K | — | entertainment | premium | View profile → |
| 35 |  Petra ⚡️Movement For All Bodies✓@petrafishermovement | 618K | — | fitness | standard | View profile → |
| 36 |  Christian Hull✓@christianhull | 605K | — | entertainment | premium | View profile → |
| 37 |  Jimi Jackson✓@jimisworld | 593K | — | beverages | premium | View profile → |
| 38 |  Robert Buckley✓@robertearlbuckley | 593K | — | movies | premium | View profile → |
| 39 |  Nerida Jantti✓@neridajantti | 586K | — | dance | premium | View profile → |
| 40 |  Taylor Serage✓@taylorserage | 585K | — | travel | premium | View profile → |
| 41 |  volcomsurf✓@volcomsurf | 585K | — | beach | standard | View profile → |
| 42 |  Rock Drive with Jay & Dunc✓@therockdrive | 561K | — | music | standard | View profile → |
| 43 |  Air New Zealand ✈️✓@airnz | 539K | — | travel | premium | View profile → |
| 44 |  Ardie Savea✓@ardiesavea | 521K | — | business-tips | premium | View profile → |
| 45 |  Nepia Vaeau Takuira-Mita✓@nepiatm | 499K | — | running | standard | View profile → |
| 46 |  Mike Hesson✓@hesson_mike | 498K | — | cricket | premium | View profile → |
| 47 | 496K | — | cricket | premium | View profile → | |
| 48 |  Jazz Thornton✓@jazzthornton | 496K | — | mental-health | elite | View profile → |
| 49 |  V I S H A L M A L I K✓@thevishalmalik | 493K | — | entertainment | premium | View profile → |
| 50 |  @jaylenecook_✓@jaylenecook_ | 483K | — | travel | standard | View profile → |
Methodology
Creators are ranked by follower count among profiles that have passed Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5,000 followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked based on their follower count.
How many creators are included in this ranking?
The ranking includes 50 creators from New Zealand.
What does it mean to pass Zaver's indexing quality bar?
It means the profiles are labeled, categorized, and have more than 5,000 followers.
Is engagement rate considered in this ranking?
No, engagement rate is not included in the ranking criteria.