Top 50 New Zealand Influencers
Ranked by follower count among 1,445 vetted New Zealand creators on Zaver.
This ranking showcases the top Instagram creators from New Zealand, highlighting a total of 50 profiles that have met Zaver's indexing quality standards. The creators are recognized for their substantial follower counts, with the highest being 16,518,718 followers for the user 'jackblack'. Other notable creators include 'lorde' with 11,102,724 followers and 'stylebender' with 8,257,415 followers. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jack Black✓@jackblack | 17M | - | entertainment | elite | Open profile ↗ |
| 2 |  Lorde✓@lorde | 11M | - | music | elite | Open profile ↗ |
| 3 |  Israel Adesanya✓@stylebender | 8.3M | - | sports | elite | Open profile ↗ |
| 4 |  Tim Payne✓@timpayne__ | 5.9M | - | running | elite | Open profile ↗ |
| 5 |  Karl Urban✓@karlurban | 5.8M | - | movies | elite | Open profile ↗ |
| 6 |  All Blacks✓@allblacks | 2.9M | - | sports | premium | Open profile ↗ |
| 7 |  Taika Waititi✓@taikawaititi | 2.8M | - | entertainment | elite | Open profile ↗ |
| 8 |  BLACKCAPS✓@blackcapsnz | 2.1M | - | cricket | premium | Open profile ↗ |
| 9 |  Kirsten Dodgen✓@kirstendodgen | 1.6M | - | travel | premium | Open profile ↗ |
| 10 |  Liam Lawson✓@liamlawson30 | 1.5M | - | automotive | elite | Open profile ↗ |
| 11 |  Mad Mike Whiddett✓@madmike.123 | 1.4M | - | automotive | elite | Open profile ↗ |
| 12 |  New Zealand✓@purenewzealand | 1.3M | - | travel | elite | Open profile ↗ |
| 13 |  The Royal Family Dance Crew 👑✓@officialroyalfamilydancecrew | 1.2M | - | dance | premium | Open profile ↗ |
| 14 |  Aesha Scott✓@aesha_jean | 1.2M | - | beverages | elite | Open profile ↗ |
| 15 | 1.2M | - | photography | premium | Open profile ↗ | |
| 16 |  Shan✓@shaaanxo | 1.2M | - | makeup | standard | Open profile ↗ |
| 17 |  Dan Carter✓@dancarter_ | 1.1M | - | sports | premium | Open profile ↗ |
| 18 |  Vikas Jockey✓@vikasjalalkuncha | 1.0M | - | spirituality | elite | Open profile ↗ |
| 19 |  Viva La Dirt League✓@vivaladirtleague | 981K | - | gaming | premium | Open profile ↗ |
| 20 |  Dan "Hangman" Hooker✓@danhangman | 939K | - | sports | premium | Open profile ↗ |
| 21 |  Louis Davis✓@louisdavis____ | 877K | - | parenting | premium | Open profile ↗ |
| 22 |  Daniel Rankin✓@mancancooknz | 877K | - | food | premium | Open profile ↗ |
| 23 |  Evie Lee✓@mikomincos | 861K | - | fashion | premium | Open profile ↗ |
| 24 |  Rue De Seine Wedding Dresses✓@ruedeseinebridal | 834K | - | bridal | premium | Open profile ↗ |
| 25 |  RYAN PURVIS✓@ryanspurvis | 756K | - | adventure-travel | premium | Open profile ↗ |
| 26 |  Beauden Barrett✓@beaudenbarrett | 728K | - | sports | premium | Open profile ↗ |
| 27 |  Julie Stuart ⋒✓@cleverpoppy | 704K | - | diy | standard | Open profile ↗ |
| 28 |  Matty Jordan Antarctica✓@mattykjordan | 671K | - | adventure-travel | premium | Open profile ↗ |
| 29 |  Living Big In A Tiny House✓@livingbiginatinyhouse | 668K | - | home-decor | premium | Open profile ↗ |
| 30 |  Urzila Carlson✓@urzilacarlson | 665K | - | entertainment | premium | Open profile ↗ |
| 31 |  LES MILLS✓@lesmills | 664K | - | fitness | elite | Open profile ↗ |
| 32 | 661K | - | photography | premium | Open profile ↗ | |
| 33 |  Rachel Smythe✓@usedbandaid | 647K | - | comics | premium | Open profile ↗ |
| 34 |  Torrell Tafa 🇳🇿🇼🇸✓@torrelltafa | 647K | - | entertainment | premium | Open profile ↗ |
| 35 |  Petra ⚡️Movement For All Bodies✓@petrafishermovement | 618K | - | fitness | standard | Open profile ↗ |
| 36 |  Christian Hull✓@christianhull | 605K | - | entertainment | premium | Open profile ↗ |
| 37 |  Jimi Jackson✓@jimisworld | 593K | - | beverages | premium | Open profile ↗ |
| 38 |  Robert Buckley✓@robertearlbuckley | 593K | - | movies | premium | Open profile ↗ |
| 39 |  Nerida Jantti✓@neridajantti | 586K | - | dance | premium | Open profile ↗ |
| 40 |  Taylor Serage✓@taylorserage | 585K | - | travel | premium | Open profile ↗ |
| 41 |  volcomsurf✓@volcomsurf | 585K | - | beach | standard | Open profile ↗ |
| 42 |  Rock Drive with Jay & Dunc✓@therockdrive | 561K | - | music | standard | Open profile ↗ |
| 43 |  Air New Zealand ✈️✓@airnz | 539K | - | travel | premium | Open profile ↗ |
| 44 |  Ardie Savea✓@ardiesavea | 521K | - | business-tips | premium | Open profile ↗ |
| 45 |  Nepia Vaeau Takuira-Mita✓@nepiatm | 499K | - | running | standard | Open profile ↗ |
| 46 |  Mike Hesson✓@hesson_mike | 498K | - | cricket | premium | Open profile ↗ |
| 47 | 496K | - | cricket | premium | Open profile ↗ | |
| 48 |  Jazz Thornton✓@jazzthornton | 496K | - | mental-health | elite | Open profile ↗ |
| 49 |  V I S H A L M A L I K✓@thevishalmalik | 493K | - | entertainment | premium | Open profile ↗ |
| 50 |  @jaylenecook_✓@jaylenecook_ | 483K | - | travel | standard | Open profile ↗ |
Methodology
Creators are ranked by follower count among profiles that have passed Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5,000 followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked based on their follower count.
How many creators are included in this ranking?
The ranking includes 50 creators from New Zealand.
What does it mean to pass Zaver's indexing quality bar?
It means the profiles are labeled, categorized, and have more than 5,000 followers.
Is engagement rate considered in this ranking?
No, engagement rate is not included in the ranking criteria.