Top Ecommerce Influencers in 2026
Zaver lists 4,981 vetted ecommerce influencers on Instagram with a median audience of 59,242 followers. The segment's biggest hubs are Istanbul, São Paulo, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Ecommerce segment features a diverse array of creators, totaling 4,981 individuals. These creators are influential in promoting products and services, leveraging their platforms to engage with audiences effectively. The median follower count in this segment is 59,242, indicating a substantial reach for brands looking to collaborate. Additionally, top cities where these creators are based include Istanbul, São Paulo, and Los Angeles, suggesting a global presence that can cater to various markets. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  americanas✓@americanas | 14M | — | ecommerce | standard | View profile → |
| 2 |  Flipkart✓@flipkart | 12M | — | ecommerce | elite | View profile → |
| 3 |  AliExpress✓@aliexpress | 9.6M | — | ecommerce | standard | View profile → |
| 4 |  Lu do Magalu 💙✓@magazineluiza | 9.2M | — | ecommerce | elite | View profile → |
| 5 |  Mercado Livre 🤝✓@mercadolivre | 9.0M | — | ecommerce | elite | View profile → |
| 6 |  Shopee Indonesia 🇮🇩✓@shopee_id | 8.9M | — | ecommerce | standard | View profile → |
| 7 |  Amazon India✓@amazondotin | 8.2M | — | ecommerce | premium | View profile → |
| 8 |  Trendyol✓@trendyolcom | 6.7M | — | ecommerce | premium | View profile → |
| 9 |  Amazon✓@amazon | 6.5M | — | ecommerce | elite | View profile → |
| 10 |  Seyed hasan aghamiri✓@hasanaghamirii | 5.2M | — | ecommerce | standard | View profile → |
| 11 |  Gocase✓@gocasebr | 5.2M | — | ecommerce | standard | View profile → |
| 12 |  Tokopedia✓@tokopedia | 5.0M | — | ecommerce | standard | View profile → |
| 13 |  hepsiburada✓@hepsiburada | 4.4M | — | ecommerce | premium | View profile → |
| 14 |  AliExpress Brasil 🇧🇷✓@aliexpressbr | 4.3M | — | ecommerce | premium | View profile → |
| 15 |  Coral Mujaes✓@coralmujaes | 4.0M | — | ecommerce | elite | View profile → |
| 16 |  MINISO✓@miniso.official | 3.4M | — | ecommerce | standard | View profile → |
| 17 |  etsy✓@etsy | 3.4M | — | ecommerce | premium | View profile → |
| 18 | 3.3M | — | ecommerce | premium | View profile → | |
| 19 |  Official Lazada Indonesia✓@lazada_id | 3.2M | — | ecommerce | standard | View profile → |
| 20 | 3.1M | — | ecommerce | elite | View profile → | |
| 21 | 3.0M | — | ecommerce | elite | View profile → | |
| 22 |  Snapdeal✓@snapdeal | 2.7M | — | ecommerce | budget | View profile → |
| 23 |  Ninja do KaBuM!✓@kabum | 2.5M | — | ecommerce | premium | View profile → |
| 24 | 2.5M | — | ecommerce | standard | View profile → | |
| 25 |  Le biscuit✓@lojaslebiscuit | 2.5M | — | ecommerce | premium | View profile → |
| 26 |  Vivi Novika✓@viviinovika | 2.5M | — | ecommerce | premium | View profile → |
| 27 |  Catheez✓@catherineealicia | 2.4M | — | ecommerce | elite | View profile → |
| 28 |  İnce Topuk💖Dilek&Süreyya✓@incetopuk | 2.4M | — | ecommerce | standard | View profile → |
| 29 |  Çeyiz Diyarı✓@ceyizdiyaricom | 2.3M | — | ecommerce | premium | View profile → |
| 30 |  Amanda Biuger✓@amandabiuger | 2.2M | — | ecommerce | standard | View profile → |
| 31 | 2.2M | — | ecommerce | standard | View profile → | |
| 32 |  Haydigiy.com (⭐️ 13.Yıl ⭐️)✓@haydigiy | 2.1M | — | ecommerce | premium | View profile → |
| 33 | 2.1M | — | ecommerce | elite | View profile → | |
| 34 |  Mercado Libre Argentina✓@mercadolibre.arg | 2.0M | — | ecommerce | elite | View profile → |
| 35 |  ECS✓@shopecs | 2.0M | — | ecommerce | elite | View profile → |
| 36 |  eXtra Stores✓@extrastores | 2.0M | — | ecommerce | elite | View profile → |
| 37 |  Ashley Greene Khoury✓@ashleygreene | 1.9M | — | ecommerce | elite | View profile → |
| 38 | 1.9M | — | ecommerce | premium | View profile → | |
| 39 |  Marcos Viana✓@eumarcos_viana | 1.9M | — | ecommerce | premium | View profile → |
| 40 |  inbazar Uz✓@inbazar.uz | 1.8M | — | ecommerce | standard | View profile → |
| 41 |  rubylicious✓@myrubylicious | 1.8M | — | ecommerce | standard | View profile → |
| 42 |  Digikala | دیجیکالا✓@digikalacom | 1.8M | — | ecommerce | elite | View profile → |
| 43 |  Blinkit✓@letsblinkit | 1.8M | — | ecommerce | standard | View profile → |
| 44 |  Rossmann Türkiye✓@rossmannturkiye | 1.8M | — | ecommerce | premium | View profile → |
| 45 |  Keenan Williams✓@papichulo_dreaded | 1.7M | — | ecommerce | premium | View profile → |
| 46 |  OZON.ru✓@ozonru | 1.7M | — | ecommerce | elite | View profile → |
| 47 | 1.7M | — | ecommerce | standard | View profile → | |
| 48 |  Boutiqaat بوتيكات✓@boutiqaat | 1.7M | — | ecommerce | premium | View profile → |
| 49 | 1.6M | — | ecommerce | standard | View profile → | |
| 50 | 1.6M | — | ecommerce | standard | View profile → |
Hiring ecommerce creators: what to look for
When hiring creators in the Ecommerce segment, brands should prioritize engagement metrics and audience demographics to ensure alignment with their target market. It is essential to evaluate the creator's previous collaborations and the authenticity of their engagement. Brands should also consider the creator's geographical location, as this can impact their relevance to specific markets. Finally, reviewing content style and brand compatibility is crucial to ensure a cohesive partnership.
Frequently asked questions
What is the average engagement rate for creators in the Ecommerce segment?
The average engagement rate for creators in the Ecommerce segment is not provided.
What are the typical pricing tiers for creators in this segment?
Pricing in the Ecommerce segment varies widely, typically ranging from micro-influencers to larger creators, with costs reflecting the creator's reach and engagement.
How many creators are there in the Ecommerce segment?
There are 4,981 creators in the Ecommerce segment.