Top Defence Influencers in 2026

181creators
62Kmedian followers
Peoria · Scranton · Marltontop cities

Zaver lists 181 vetted defence influencers on Instagram with a median audience of 62,313 followers. The segment's biggest hubs are Peoria, Scranton, Marlton. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The Defence segment comprises 181 creators, each contributing to a unique niche focused on defence-related content. The median follower count among these creators is 62,313, indicating a substantial audience reach. Engagement metrics are not available, but brands can consider the potential for interaction based on the size of the following. Notably, the top cities where these creators are based include Peoria, Scranton, and Marlton, suggesting geographic diversity in audience engagement. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1GLOCK, Inc.✓@glockinc2.1M - defenceeliteOpen profile ↗
2Marinha do Brasil | Brazilian Navy✓@marinhaoficial2.0M - defencestandardOpen profile ↗
3SIG SAUER✓@sigsauerinc1.8M - defencepremiumOpen profile ↗
4Heckler & Koch@hecklerandkoch1.1M - defencepremiumOpen profile ↗
5Trijicon, Inc.✓@trijicon714K - defencepremiumOpen profile ↗
6Daniel Defense@danieldefense671K - defencepremiumOpen profile ↗
7Springfield Armory✓@springfieldarmoryinc657K - defencepremiumOpen profile ↗
8Colt✓@coltfirearms605K - defencepremiumOpen profile ↗
9BSF✓@bsf_india596K - defence - Open profile ↗
10Henry Repeating Arms✓@henry_rifles515K - defencepremiumOpen profile ↗
11T.REX ARMS✓@trexarms392K - defencestandardOpen profile ↗
12Armored Republic - AR500 Armor✓@arbodyarmor391K - defencepremiumOpen profile ↗
13@weaponsfanatics@weaponsfanatics389K - defencestandardOpen profile ↗
14Taylor "FEMA" Hiester✓@femahiester386K - defencepremiumOpen profile ↗
15O.F. Mossberg & Sons, Inc.✓@mossbergcorp364K - defencepremiumOpen profile ↗
16Wilson Combat@wilsoncombat347K - defencepremiumOpen profile ↗
17Aero Precision@aero_precision342K - defencepremiumOpen profile ↗
18Savunma Sanayii Başkanlığı✓@savunmasanayii340K - defence - Open profile ↗
19Airbus Defence✓@airbus_defence340K - defenceeliteOpen profile ↗
20Michael Levy✓@knockoutlights314K - defencepremiumOpen profile ↗
21Saab✓@saab306K - defencepremiumOpen profile ↗
22Spikes Tactical✓@spikes_tactical302K - defencepremiumOpen profile ↗
23Roei Ran✓@r_r_dragon297K - defencestandardOpen profile ↗
24NeverFuckingQuit™️✓@nfqofficial257K - defencestandardOpen profile ↗
25Magpul CORE@magpulcore241K - defencepremiumOpen profile ↗
26Safe Life Defense✓@safelifedefense239K - defencepremiumOpen profile ↗
27Sons Of Liberty Gun Works✓@sonsoflibertygw216K - defencestandardOpen profile ↗
28Česká zbrojovka✓@czguns209K - defencepremiumOpen profile ↗
29Midwest Industries Inc.✓@midwestindustries199K - defencepremiumOpen profile ↗
30USNATO 🇺🇸✓@usmissionnato194K - defencepremiumOpen profile ↗
31Ranger Point Precision - RPP✓@rangerpointprecision191K - defencestandardOpen profile ↗
32Jose L Cherrez | Proteccion Ejecutiva✓@joselcherrez188K - defencestandardOpen profile ↗
33Guns & Ammo Magazine✓@gunsandammomag185K - defencestandardOpen profile ↗
34Cloud Defensive LLC@clouddefensive172K - defencepremiumOpen profile ↗
35Sarsılmaz Silah Sanayi✓@sarsilmazsilah170K - defencestandardOpen profile ↗
36Faxon Firearms✓@faxonfirearms168K - defencestandardOpen profile ↗
37KRISS USA Inc@krissusainc165K - defencepremiumOpen profile ↗
38Helikon-Tex✓@helikontex161K - defencepremiumOpen profile ↗
39BOPE - CPME - PMBA✓@bope_pmba157K - defence - Open profile ↗
40UNITY Tactical✓@unitytactical155K - defencepremiumOpen profile ↗
41American Defense MFG@americandefensemfg152K - defencepremiumOpen profile ↗
42KelTec✓@keltec.official149K - defencestandardOpen profile ↗
43Aaron Cowan@sagedynamics146K - defencestandardOpen profile ↗
44HotBrass365@hotbrass365144K - defencepremiumOpen profile ↗
45Christensen Arms✓@christensenarms143K - defencepremiumOpen profile ↗
46Benelli Armi✓@benelli_armi137K - defencepremiumOpen profile ↗
47Hichman Bukhari✓@hichman.07135K - defencestandardOpen profile ↗
48🔫 Gun Videos 🎥@gun_videos124K - defencestandardOpen profile ↗
49Badan Nasional Penanggulangan Terorisme Republik Indonesia✓@bnptri123K - defencestandardOpen profile ↗
50МВС України✓@mvs_ua123K - defencestandardOpen profile ↗

Hiring defence creators: what to look for

When hiring creators in the Defence segment, brands should assess the alignment of the creator's content with their values and messaging. It is crucial to evaluate the creator's audience demographics to ensure they resonate with the target market. Brands should also consider the creator's engagement patterns, even in the absence of specific engagement rate data, and look for creators who demonstrate a consistent posting schedule and authentic interaction with their followers.

Frequently asked questions

What is the typical pricing for creators in the Defence segment?

Pricing for creators in the Defence segment can vary widely based on their follower count and engagement levels, typically falling into mid to high tiers.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the Defence segment is not available.

How many creators are there in the Defence segment?

There are 181 creators in the Defence segment.