Top Defence Influencers in 2026
Zaver lists 181 vetted defence influencers on Instagram with a median audience of 62,313 followers. The segment's biggest hubs are Peoria, Scranton, Marlton. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Defence segment comprises 181 creators, each contributing to a unique niche focused on defence-related content. The median follower count among these creators is 62,313, indicating a substantial audience reach. Engagement metrics are not available, but brands can consider the potential for interaction based on the size of the following. Notably, the top cities where these creators are based include Peoria, Scranton, and Marlton, suggesting geographic diversity in audience engagement. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  GLOCK, Inc.✓@glockinc | 2.1M | — | defence | elite | View profile → |
| 2 |  Marinha do Brasil | Brazilian Navy✓@marinhaoficial | 2.0M | — | defence | standard | View profile → |
| 3 |  SIG SAUER✓@sigsauerinc | 1.8M | — | defence | premium | View profile → |
| 4 |  Heckler & Koch@hecklerandkoch | 1.1M | — | defence | premium | View profile → |
| 5 |  Trijicon, Inc.✓@trijicon | 714K | — | defence | premium | View profile → |
| 6 |  Daniel Defense@danieldefense | 671K | — | defence | premium | View profile → |
| 7 |  Springfield Armory✓@springfieldarmoryinc | 657K | — | defence | premium | View profile → |
| 8 |  Colt✓@coltfirearms | 605K | — | defence | premium | View profile → |
| 9 | 596K | — | defence | — | View profile → | |
| 10 |  Henry Repeating Arms✓@henry_rifles | 515K | — | defence | premium | View profile → |
| 11 |  T.REX ARMS✓@trexarms | 392K | — | defence | standard | View profile → |
| 12 | 391K | — | defence | premium | View profile → | |
| 13 |  @weaponsfanatics@weaponsfanatics | 389K | — | defence | standard | View profile → |
| 14 |  Taylor "FEMA" Hiester✓@femahiester | 386K | — | defence | premium | View profile → |
| 15 |  O.F. Mossberg & Sons, Inc.✓@mossbergcorp | 364K | — | defence | premium | View profile → |
| 16 |  Wilson Combat@wilsoncombat | 347K | — | defence | premium | View profile → |
| 17 |  Aero Precision@aero_precision | 342K | — | defence | premium | View profile → |
| 18 | 340K | — | defence | — | View profile → | |
| 19 |  Airbus Defence✓@airbus_defence | 340K | — | defence | elite | View profile → |
| 20 | 314K | — | defence | premium | View profile → | |
| 21 |  Saab✓@saab | 306K | — | defence | premium | View profile → |
| 22 | 302K | — | defence | premium | View profile → | |
| 23 | 297K | — | defence | standard | View profile → | |
| 24 |  NeverFuckingQuit™️✓@nfqofficial | 257K | — | defence | standard | View profile → |
| 25 |  Magpul CORE@magpulcore | 241K | — | defence | premium | View profile → |
| 26 |  Safe Life Defense✓@safelifedefense | 239K | — | defence | premium | View profile → |
| 27 |  Sons Of Liberty Gun Works✓@sonsoflibertygw | 216K | — | defence | standard | View profile → |
| 28 |  Česká zbrojovka✓@czguns | 209K | — | defence | premium | View profile → |
| 29 |  Midwest Industries Inc.✓@midwestindustries | 199K | — | defence | premium | View profile → |
| 30 |  USNATO 🇺🇸✓@usmissionnato | 194K | — | defence | premium | View profile → |
| 31 | 191K | — | defence | standard | View profile → | |
| 32 | 188K | — | defence | standard | View profile → | |
| 33 | 185K | — | defence | standard | View profile → | |
| 34 |  Cloud Defensive LLC@clouddefensive | 172K | — | defence | premium | View profile → |
| 35 | 170K | — | defence | standard | View profile → | |
| 36 | 168K | — | defence | standard | View profile → | |
| 37 |  KRISS USA Inc@krissusainc | 165K | — | defence | premium | View profile → |
| 38 |  Helikon-Tex✓@helikontex | 161K | — | defence | premium | View profile → |
| 39 |  BOPE - CPME - PMBA✓@bope_pmba | 157K | — | defence | — | View profile → |
| 40 | 155K | — | defence | premium | View profile → | |
| 41 |  American Defense MFG@americandefensemfg | 152K | — | defence | premium | View profile → |
| 42 |  KelTec✓@keltec.official | 149K | — | defence | standard | View profile → |
| 43 |  Aaron Cowan@sagedynamics | 146K | — | defence | standard | View profile → |
| 44 | HotBrass365@hotbrass365 | 144K | — | defence | premium | View profile → |
| 45 | 143K | — | defence | premium | View profile → | |
| 46 |  Benelli Armi✓@benelli_armi | 137K | — | defence | premium | View profile → |
| 47 |  Hichman Bukhari✓@hichman.07 | 135K | — | defence | standard | View profile → |
| 48 |  🔫 Gun Videos 🎥@gun_videos | 124K | — | defence | standard | View profile → |
| 49 | 123K | — | defence | standard | View profile → | |
| 50 |  МВС України✓@mvs_ua | 123K | — | defence | standard | View profile → |
Hiring defence creators: what to look for
When hiring creators in the Defence segment, brands should assess the alignment of the creator's content with their values and messaging. It is crucial to evaluate the creator's audience demographics to ensure they resonate with the target market. Brands should also consider the creator's engagement patterns, even in the absence of specific engagement rate data, and look for creators who demonstrate a consistent posting schedule and authentic interaction with their followers.
Frequently asked questions
What is the typical pricing for creators in the Defence segment?
Pricing for creators in the Defence segment can vary widely based on their follower count and engagement levels, typically falling into mid to high tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Defence segment is not available.
How many creators are there in the Defence segment?
There are 181 creators in the Defence segment.