Top Cycling Influencers in 2026
Zaver lists 2,292 vetted cycling influencers on Instagram with a median audience of 33,330 followers. The segment's biggest hubs are Portland, Los Angeles, Denver. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Cycling segment features a diverse group of 2,292 creators who engage with audiences passionate about cycling. With a median follower count of 33,330, these creators have established a solid presence in the cycling community. While average engagement rate data is not available, the influence of these creators can be inferred from their substantial follower base. The top cities where these creators are located include Portland, Los Angeles, and Denver, indicating a strong geographic concentration in areas known for cycling culture. Brands looking to connect with cycling enthusiasts may find valuable partnerships within this segment. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Sarah Lezito✓@sarahlezito | 10M | — | cycling | elite | View profile → |
| 2 |  Red Bull Bike✓@redbullbike | 5.3M | — | cycling | premium | View profile → |
| 3 |  Tour de France™✓@letourdefrance | 3.0M | — | cycling | elite | View profile → |
| 4 |  Tadej Pogačar✓@tadejpogacar | 2.8M | — | cycling | premium | View profile → |
| 5 |  Amar Baharin✓@amarbaharin | 2.8M | — | cycling | elite | View profile → |
| 6 |  Rigoberto Urán✓@rigobertouran | 2.6M | — | cycling | premium | View profile → |
| 7 |  Fabio Wibmer✓@wibmerfabio | 2.6M | — | cycling | elite | View profile → |
| 8 |  Mariana Pajon✓@marianapajon | 2.3M | — | cycling | elite | View profile → |
| 9 |  CLAUDIA SULEWSKI✓@claudiasulewski | 2.1M | — | cycling | premium | View profile → |
| 10 |  Danny MacAskill✓@danny_macaskill | 2.1M | — | cycling | premium | View profile → |
| 11 |  Canyon✓@canyon | 2.1M | — | cycling | elite | View profile → |
| 12 |  Peter Sagan✓@petosagan | 1.9M | — | cycling | elite | View profile → |
| 13 |  Pinkbike✓@pinkbike | 1.9M | — | cycling | premium | View profile → |
| 14 |  Nasser13✓@nasser13hamad | 1.9M | — | cycling | premium | View profile → |
| 15 |  Specialized Bicycle Components✓@iamspecialized | 1.8M | — | cycling | elite | View profile → |
| 16 |  Fox Racing MTB✓@foxmtb | 1.7M | — | cycling | premium | View profile → |
| 17 |  MVDP✓@mathieuvanderpoel | 1.6M | — | cycling | elite | View profile → |
| 18 |  Trek Bicycle Company✓@trekbikes | 1.6M | — | cycling | premium | View profile → |
| 19 |  Wout van Aert✓@woutvanaert | 1.4M | — | cycling | elite | View profile → |
| 20 |  Nairo Quintana✓@nairoquincoficial | 1.4M | — | cycling | elite | View profile → |
| 21 |  Egan Arley Bernal Gomez✓@eganbernal | 1.3M | — | cycling | elite | View profile → |
| 22 |  UCI✓@uci_cycling | 1.3M | — | cycling | elite | View profile → |
| 23 |  GCN - Global Cycling Network✓@globalcyclingnetwork | 1.3M | — | cycling | premium | View profile → |
| 24 |  Remco Evenepoel✓@remco.ev | 1.2M | — | cycling | premium | View profile → |
| 25 |  LIV✓@oliviaa_walker | 1.1M | — | cycling | elite | View profile → |
| 26 |  Sam Pilgrim✓@sampilgrim | 1.1M | — | cycling | premium | View profile → |
| 27 |  INEOS Grenadiers✓@ineosgrenadiers | 1.1M | — | cycling | elite | View profile → |
| 28 |  RockShox✓@rockshox | 1.1M | — | cycling | premium | View profile → |
| 29 | 1.1M | — | cycling | premium | View profile → | |
| 30 | 1.1M | — | cycling | premium | View profile → | |
| 31 |  GMBN✓@globalmountainbikenetwork | 1.1M | — | cycling | elite | View profile → |
| 32 |  Chris Froome✓@chrisfroome | 1.1M | — | cycling | elite | View profile → |
| 33 |  Team Visma | Lease a Bike✓@teamvisma_leaseabike | 1.0M | — | cycling | elite | View profile → |
| 34 |  Specialized MTB✓@iamspecialized_mtb | 1.0M | — | cycling | elite | View profile → |
| 35 |  🇮🇹BRUMOTTI 100%🚲✓@brumottistar | 1.0M | — | cycling | elite | View profile → |
| 36 |  Fritz Meinecke✓@fritz.meinecke | 1.0M | — | cycling | elite | View profile → |
| 37 |  Victor Boyce✓@thevictorboyce | 978K | — | cycling | premium | View profile → |
| 38 |  UAE Team Emirates🇦🇪✓@uae_team_emirates | 975K | — | cycling | elite | View profile → |
| 39 |  Shirly Gomez | Fitness✓@shirlygomezr | 974K | — | cycling | premium | View profile → |
| 40 |  Alberto Contador✓@acontadoroficial | 948K | — | cycling | premium | View profile → |
| 41 |  Sir Mark Cavendish✓@markcavendish | 942K | — | cycling | premium | View profile → |
| 42 |  Puck Moonen✓@puckmoonen | 887K | — | cycling | premium | View profile → |
| 43 |  Rémy Métailler✓@remymetailler | 881K | — | cycling | premium | View profile → |
| 44 |  Shimano Bike✓@rideshimano | 874K | — | cycling | premium | View profile → |
| 45 |  Julian Alaphilippe✓@alafpolak | 861K | — | cycling | premium | View profile → |
| 46 |  Bikestable✓@bikestable | 852K | — | cycling | premium | View profile → |
| 47 |  Richard Carapaz✓@richardcarapaz | 840K | — | cycling | elite | View profile → |
| 48 | 783K | — | cycling | premium | View profile → | |
| 49 |  Primoz Roglic✓@primozroglic | 777K | — | cycling | premium | View profile → |
| 50 |  Pauline FERRAND-PREVOT✓@paulineferrandprevot | 774K | — | cycling | elite | View profile → |
Hiring cycling creators: what to look for
When hiring creators in the Cycling segment, brands should consider the creator's audience demographics and engagement patterns. It's essential to evaluate the alignment between the creator's content and the brand's values. Brands should also assess the creator's previous collaborations and their effectiveness in engaging the cycling community. Understanding the creator's geographic location can be beneficial, especially if targeting specific markets known for cycling. Additionally, brands should be aware of the potential need for brand reviews on certain content.
Frequently asked questions
What is the typical pricing for creators in the Cycling segment?
Pricing can vary widely based on the creator's reach and engagement, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
Average engagement rate data is currently not available for the Cycling segment.
How many creators are there in the Cycling segment?
There are 2,292 creators in the Cycling segment.