Top Cars Influencers in 2026
Zaver lists 6,520 vetted cars influencers on Instagram, averaging 0.00% engagement with a median audience of 32,639 followers. The segment's biggest hubs are Dubai, Houston, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Cars segment features a total of 6,520 creators who engage with audiences interested in automotive content. This niche has a median follower count of 32,639, indicating a substantial reach for brands looking to connect with car enthusiasts. However, the average engagement rate stands at 0.00%, suggesting that while these creators have a significant number of followers, the interaction levels may vary. The top cities where these creators are based include Dubai, Houston, and Los Angeles, providing diverse geographic opportunities for brands targeting specific markets. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Lamborghini✓@lamborghini | 37M | — | cars | elite | View profile → |
| 2 |  Scuderia Ferrari HP✓@scuderiaferrari | 21M | — | cars | elite | View profile → |
| 3 |  Supercar Blondie✓@supercarblondie | 18M | — | cars | elite | View profile → |
| 4 |  Тамаев Асхаб✓@tamaaev | 15M | — | cars | premium | View profile → |
| 5 |  Maserati✓@maserati | 15M | — | cars | elite | View profile → |
| 6 |  Rolls-Royce Motor Cars✓@rollsroycecars | 11M | — | cars | elite | View profile → |
| 7 |  BMW M GmbH✓@bmwm | 11M | — | cars | elite | View profile → |
| 8 |  Bentley Motors✓@bentleymotors | 11M | — | cars | elite | View profile → |
| 9 |  Jeremy Clarkson✓@jeremyclarkson1 | 10M | — | cars | elite | View profile → |
| 10 |  KOENIGSEGG✓@koenigsegg | 8.5M | — | cars | elite | View profile → |
| 11 |  Dodge✓@dodgeofficial | 7.7M | — | cars | elite | View profile → |
| 12 |  Mercedes-Benz Deutschland✓@mercedesbenz_de | 7.6M | — | cars | elite | View profile → |
| 13 |  Nissan✓@nissan | 7.3M | — | cars | elite | View profile → |
| 14 |  GMK 🏎✓@gmk001 | 5.5M | — | cars | elite | View profile → |
| 15 |  Aston Martin Aramco Formula One™ Team✓@astonmartinf1 | 5.5M | — | cars | elite | View profile → |
| 16 |  Gas Monkey Garage✓@gasmonkeygarage | 5.4M | — | cars | elite | View profile → |
| 17 |  Sebastian Martinez✓@sebastianmartinezn | 5.3M | — | cars | premium | View profile → |
| 18 |  Lexus✓@lexususa | 5.2M | — | cars | elite | View profile → |
| 19 |  Vanguard Motor Sales@vanguardmotors | 5.0M | — | cars | elite | View profile → |
| 20 |  Benoit Fraylon✓@lemansheroes | 5.0M | — | cars | elite | View profile → |
| 21 |  Corvette✓@corvette | 4.5M | — | cars | elite | View profile → |
| 22 |  BMW USA✓@bmwusa | 4.4M | — | cars | elite | View profile → |
| 23 |  Red Bull Motorsports✓@redbullmotorsports | 4.4M | — | cars | premium | View profile → |
| 24 |  Tcar✓@tcar | 4.3M | — | cars | elite | View profile → |
| 25 |  Karan Brar✓@karanbrar | 4.2M | — | cars | premium | View profile → |
| 26 |  Hennessey Performance✓@hennesseyperformance | 3.5M | — | cars | elite | View profile → |
| 27 |  Emily knight💕✓@emily_knight.tv | 3.5M | — | cars | elite | View profile → |
| 28 |  Super Street✓@superstreet | 3.3M | — | cars | premium | View profile → |
| 29 |  Richard R Rawlings✓@rrrawlings | 3.2M | — | cars | premium | View profile → |
| 30 |  Audi Sport✓@audisport | 3.0M | — | cars | elite | View profile → |
| 31 |  LAMBORGHINI MIAMI 🇮🇹✓@lamborghinimiami | 2.9M | — | cars | elite | View profile → |
| 32 |  Lindsay Brewer✓@lindsaymariebrewer | 2.8M | — | cars | elite | View profile → |
| 33 |  Amazing Cars 24/7✓@amazingcars247 | 2.7M | — | cars | elite | View profile → |
| 34 |  Ferrari USA✓@ferrariusa | 2.5M | — | cars | elite | View profile → |
| 35 |  Lucas Batt - Vendedor sincero✓@olucasbatt | 2.4M | — | cars | elite | View profile → |
| 36 |  Americanmusclehd™@americanmusclehd | 2.4M | — | cars | elite | View profile → |
| 37 |  Rolls-Royce Motor Cars✓@rollsroycecarseurope | 2.3M | — | cars | elite | View profile → |
| 38 |  Aɴɢᴇʟɪɴᴀ✓@angelina_dimova | 2.2M | — | cars | elite | View profile → |
| 39 |  Javi Jack✓@javijack66 | 2.2M | — | cars | elite | View profile → |
| 40 |  Big Boy Toyz✓@bigboytoyz_india | 2.2M | — | cars | premium | View profile → |
| 41 |  Rashad Harper✓@412donklife | 2.2M | — | cars | premium | View profile → |
| 42 | 2.2M | — | cars | premium | View profile → | |
| 43 |  Alan Enileev✓@alan_enileev | 2.1M | — | cars | elite | View profile → |
| 44 |  Blacklist Lifestyle | Cars@black_list | 2.1M | — | cars | elite | View profile → |
| 45 | 2.1M | — | cars | premium | View profile → | |
| 46 |  Hyundai India✓@hyundaiindia | 2.0M | — | cars | elite | View profile → |
| 47 |  Tim - Shmee✓@shmee150 | 2.0M | — | cars | elite | View profile → |
| 48 |  Carlos Word✓@carlosworlddr | 2.0M | — | cars | premium | View profile → |
| 49 |  Stradman✓@thestradman | 2.0M | — | cars | premium | View profile → |
| 50 |  Éder Oliveira✓@edergrauu | 1.9M | — | cars | premium | View profile → |
Hiring cars creators: what to look for
When hiring creators in the Cars segment, brands should consider the creator's audience demographics and geographic location, especially given the concentration in cities like Dubai, Houston, and Los Angeles. It is also essential to evaluate the creator's content style and alignment with the brand's messaging. Brands should assess the engagement levels relative to follower counts, as the average engagement rate is currently 0.00%. Establishing clear collaboration goals and ensuring the creator's content resonates with the target audience can enhance campaign effectiveness.
Frequently asked questions
What is the typical pricing for creators in the Cars segment?
Pricing can vary widely based on the creator's reach and engagement, but it typically falls into established price tiers.
What is the average engagement rate in the Cars segment?
The average engagement rate for creators in this segment is 0.00%.
How many creators are there in the Cars segment?
There are a total of 6,520 creators in the Cars segment.