Top Behind-the-scenes Influencers in 2026

The Behind-the-scenes segment features a total of 523 creators who provide unique insights into various processes and experiences. These creators typically attract a median follower count of 21,032, indicating a substantial audience interested in authentic content. While the average engagement rate for this segment is not specified, brands can still assess creator effectiveness through other metrics. The top cities where these creators are based include Los Angeles, New York, and Sofia, highlighting a diverse geographical presence. Some content may require brand review.

Hiring behind-the-scenes creators: what to look for

When hiring creators in the Behind-the-scenes segment, brands should prioritize authenticity and relatability, as these are key elements that resonate with audiences. It is essential to evaluate the creator's previous content to ensure alignment with brand values and messaging. Additionally, brands should consider the creator's engagement with their audience, even in the absence of an average engagement rate. Understanding the demographics of the creator's followers can also aid in targeting the right audience effectively.

Frequently asked questions