Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 2451 |  Kim | KC Bakes | Cake Pop Stands@kcbakes | 44K | - | baking | standard | Open profile ↗ |
| 2452 |  Virginia González - Pastelería✓@virginiagonzalez.pasteleria | 44K | - | baking | standard | Open profile ↗ |
| 2453 |  Innovative Sugarworks✓@sugarworksco | 44K | - | baking | standard | Open profile ↗ |
| 2454 | 44K | - | baking | standard | Open profile ↗ | |
| 2455 | 44K | - | baking | standard | Open profile ↗ | |
| 2456 | 44K | - | baking | standard | Open profile ↗ | |
| 2457 | 📵Fri,Sat,Sun - 5day Response@jayspartycreations | 44K | - | baking | standard | Open profile ↗ |
| 2458 |  LaNay | Simple Gluten-Free Recipes & Sourdough✓@homesteadonthehillmn | 43K | - | baking | standard | Open profile ↗ |
| 2459 | 43K | - | baking | standard | Open profile ↗ | |
| 2460 |  Tattooed Bakers✓@tattooedbakers | 43K | - | baking | premium | Open profile ↗ |
| 2461 | 43K | - | baking | standard | Open profile ↗ | |
| 2462 |  Lauren Jade@laurenjw_ | 43K | - | baking | standard | Open profile ↗ |
| 2463 |  Chelsea Sawick✓@chelseasawick | 43K | - | baking | standard | Open profile ↗ |
| 2464 |  Oh My Cake!✓@ohmycake_sa | 43K | - | baking | standard | Open profile ↗ |
| 2465 |  Laila Campos Bolos & Cia✓@lailabolosecia | 43K | - | baking | standard | Open profile ↗ |
| 2466 | 43K | - | baking | standard | Open profile ↗ | |
| 2467 |  Peetah 🍞@itspeetahbread | 43K | - | baking | standard | Open profile ↗ |
| 2468 |  Baking Class Roti Denpasar Bali✓@ribkartinta | 43K | - | baking | standard | Open profile ↗ |
| 2469 | 43K | - | baking | standard | Open profile ↗ | |
| 2470 | 43K | - | baking | premium | Open profile ↗ | |
| 2471 |  Mister Baker✓@misterbakeruae | 43K | - | baking | standard | Open profile ↗ |
| 2472 |  Zara sweet art✓@zarikhalaj | 43K | - | baking | standard | Open profile ↗ |
| 2473 | 43K | - | baking | premium | Open profile ↗ | |
| 2474 |  Alberto Carcaño 🪬✓@the_sourdoughdealer | 43K | - | baking | standard | Open profile ↗ |
| 2475 |  Houston Cake Bakery@thesweetgbakery | 43K | - | baking | standard | Open profile ↗ |
| 2476 |  Toko Kue Ultah Cianjur - Birthday Cake Shop Cianjur✓@katumbiricustomcake | 43K | - | baking | standard | Open profile ↗ |
| 2477 |  공부하는미쿡언니🇺🇸🇰🇷🇫🇷🇮🇹✓@rhea486_ | 43K | - | baking | standard | Open profile ↗ |
| 2478 | 43K | - | baking | premium | Open profile ↗ | |
| 2479 | 42K | - | baking | standard | Open profile ↗ | |
| 2480 | Mister Concha@mister_concha | 42K | - | baking | standard | Open profile ↗ |
| 2481 | 42K | - | baking | premium | Open profile ↗ | |
| 2482 | 42K | - | baking | standard | Open profile ↗ | |
| 2483 |  Bioled Pastry Shop✓@bioled | 42K | - | baking | standard | Open profile ↗ |
| 2484 | 42K | - | baking | premium | Open profile ↗ | |
| 2485 | 42K | - | baking | premium | Open profile ↗ | |
| 2486 |  Splash@splashthakidd | 42K | - | baking | standard | Open profile ↗ |
| 2487 |  Melissa Peters✓@melpetersx | 42K | - | baking | standard | Open profile ↗ |
| 2488 | 42K | - | baking | premium | Open profile ↗ | |
| 2489 |  Saule Tuuganbaeva✓@saule_tuuganbaeva | 42K | - | baking | standard | Open profile ↗ |
| 2490 | 42K | - | baking | standard | Open profile ↗ | |
| 2491 | 42K | - | baking | premium | Open profile ↗ | |
| 2492 |  Showstopping Contemporary Cake Design in Surrey✓@meeramakes | 42K | - | baking | premium | Open profile ↗ |
| 2493 |  Sutie Bakery@sutiebakery | 42K | - | baking | standard | Open profile ↗ |
| 2494 |  Sébastien Gaudard Pâtissier✓@sebastiengaudardpatissier | 42K | - | baking | premium | Open profile ↗ |
| 2495 |  Jaime Schick | Plated Desserts✓@vanillabeanchef | 42K | - | baking | standard | Open profile ↗ |
| 2496 |  Monica Cavallaro - Cakes, tutorials & baking products✓@moreish.cakes | 42K | - | baking | standard | Open profile ↗ |
| 2497 |  Sugar Cravings@sugarcravings | 42K | - | baking | standard | Open profile ↗ |
| 2498 | 42K | - | baking | standard | Open profile ↗ | |
| 2499 |  fumigrafico / fumi horiuchi✓@fumigrafico | 42K | - | baking | standard | Open profile ↗ |
| 2500 | 42K | - | baking | premium | Open profile ↗ |