Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1751 |  Christophe Rull✓@christopherullpro | 78K | — | baking | premium | View profile → |
| 1752 | 78K | — | baking | standard | View profile → | |
| 1753 | 78K | — | baking | standard | View profile → | |
| 1754 | Adana Pasta Malzemeleri✓@adanapastamalzemeleri | 77K | — | baking | budget | View profile → |
| 1755 |  Erin McKenna's Bakery NYC,Baby✓@erinmckennasbakery | 77K | — | baking | standard | View profile → |
| 1756 |  Brigadeirandolx✓@brigadeirandolx | 77K | — | baking | standard | View profile → |
| 1757 | 77K | — | baking | standard | View profile → | |
| 1758 |  Home/Micro Bakery Tips, Recipes & Digital Products@bakingforbusiness | 77K | — | baking | premium | View profile → |
| 1759 |  Tate's Bake Shop✓@tatesbakeshop | 77K | — | baking | premium | View profile → |
| 1760 |  Jean Smith@brownie_baker | 77K | — | baking | standard | View profile → |
| 1761 |  Clases e Insumos de Reposteria✓@moennestudio | 77K | — | baking | standard | View profile → |
| 1762 |  Cake Tella✓@caketella | 77K | — | baking | standard | View profile → |
| 1763 | 77K | — | baking | standard | View profile → | |
| 1764 |  Kierstin@cupcake_kier | 77K | — | baking | standard | View profile → |
| 1765 |  Bakery Bling™@bakerybling | 77K | — | baking | standard | View profile → |
| 1766 | 77K | — | baking | premium | View profile → | |
| 1767 | 76K | — | baking | standard | View profile → | |
| 1768 | 76K | — | baking | premium | View profile → | |
| 1769 |  Tatyana Van Huffel✓@taartentatyana | 76K | — | baking | standard | View profile → |
| 1770 | 76K | — | baking | premium | View profile → | |
| 1771 | 76K | — | baking | standard | View profile → | |
| 1772 | 76K | — | baking | standard | View profile → | |
| 1773 | 76K | — | baking | premium | View profile → | |
| 1774 | 76K | — | baking | budget | View profile → | |
| 1775 |  CITY CAKES NY@citycakes | 76K | — | baking | standard | View profile → |
| 1776 | 76K | — | baking | standard | View profile → | |
| 1777 |  Maryanne Cabrera✓@littleepicurean | 76K | — | baking | standard | View profile → |
| 1778 |  Betül Butik Pasta Ankara✓@betullbutikpasta | 76K | — | baking | standard | View profile → |
| 1779 |  Sweetintins Couture Cakes✓@sweetintins_couture_cakes | 76K | — | baking | premium | View profile → |
| 1780 |  The Last Good cookie NY@thelastcookieny | 76K | — | baking | standard | View profile → |
| 1781 |  𝙷𝚊𝚗𝚗𝚊𝚑'𝚜 𝚕𝚞𝚡𝚞𝚛𝚢 𝚍𝚎𝚜𝚜𝚎𝚛𝚝𝚜✓@hannahs_luxury_dessert | 76K | — | baking | premium | View profile → |
| 1782 |  Elegant Temptations@etcakes_bakery | 75K | — | baking | premium | View profile → |
| 1783 |  Bonequinha 🦋✓@jhennyholiveira | 75K | — | baking | standard | View profile → |
| 1784 |  Goktug Hoser✓@gourmetghettos | 75K | — | baking | standard | View profile → |
| 1785 |  Carol Vegas Oficial✓@carolvegasoficial | 75K | — | baking | standard | View profile → |
| 1786 |  Puntosmile | Pastisseria BCN✓@puntosmile | 75K | — | baking | standard | View profile → |
| 1787 | 75K | — | baking | standard | View profile → | |
| 1788 |  Iva Sarauerová✓@ivka_fitbake | 75K | — | baking | standard | View profile → |
| 1789 | 75K | — | baking | standard | View profile → | |
| 1790 |  Danira Cancinos@daniracancinos | 75K | — | baking | standard | View profile → |
| 1791 |  Theo Loizou✓@theegram | 75K | — | baking | premium | View profile → |
| 1792 |  Şeyma Müjdeci✓@seymamuejdeci | 75K | — | baking | standard | View profile → |
| 1793 |  Alejandro Lechuga Acosta✓@caramell.boutique | 75K | — | baking | standard | View profile → |
| 1794 | 75K | — | baking | premium | View profile → | |
| 1795 |  Fran Segura&Co✓@fransegura_and_co | 75K | — | baking | standard | View profile → |
| 1796 | 75K | — | baking | standard | View profile → | |
| 1797 | Kelly’s Cookies@kellys_cookies_ | 75K | — | baking | standard | View profile → |
| 1798 | 75K | — | baking | standard | View profile → | |
| 1799 | 75K | — | baking | standard | View profile → | |
| 1800 |  Bonbonitta✓@cookiesbouquet | 75K | — | baking | standard | View profile → |