Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 801 |  Jurassic Bakes✓@jurassic_bakes | 176K | — | baking | standard | View profile → |
| 802 |  Liam Charles✓@liamcbakes | 176K | — | baking | premium | View profile → |
| 803 | 175K | — | baking | standard | View profile → | |
| 804 | 175K | — | baking | premium | View profile → | |
| 805 | 175K | — | baking | premium | View profile → | |
| 806 | 175K | — | baking | standard | View profile → | |
| 807 | 175K | — | baking | standard | View profile → | |
| 808 | 175K | — | baking | standard | View profile → | |
| 809 |  Dan The Baker@danthebaker | 175K | — | baking | standard | View profile → |
| 810 |  Michel Hernandez✓@michelhernandezrd | 175K | — | baking | premium | View profile → |
| 811 | 175K | — | baking | standard | View profile → | |
| 812 |  Emma Sofía | Pastry✓@emma.maraverr | 175K | — | baking | standard | View profile → |
| 813 |  Pillsbury Baking✓@pillsburybaking | 174K | — | baking | standard | View profile → |
| 814 | 174K | — | baking | standard | View profile → | |
| 815 | 174K | — | baking | standard | View profile → | |
| 816 | 174K | — | baking | premium | View profile → | |
| 817 |  Nordic Ware@nordicwareusa | 174K | — | baking | standard | View profile → |
| 818 | 173K | — | baking | standard | View profile → | |
| 819 |  Eva Klaus✓@what_eva_loves | 173K | — | baking | standard | View profile → |
| 820 |  michael chakraverty✓@mschakraverty | 172K | — | baking | standard | View profile → |
| 821 | 172K | — | baking | standard | View profile → | |
| 822 |  Lola Kaulinis✓@docementelola | 172K | — | baking | premium | View profile → |
| 823 |  Julie Jones✓@julie_jonesuk | 172K | — | baking | premium | View profile → |
| 824 |  Qi He (Lisa) - Cookie Decorator, Content Creator✓@borderlandsbakery | 172K | — | baking | premium | View profile → |
| 825 | 172K | — | baking | standard | View profile → | |
| 826 |  DŌ, Cookie Dough Confections✓@cookiedonyc | 172K | — | baking | premium | View profile → |
| 827 | 172K | — | baking | standard | View profile → | |
| 828 |  Cake Tools & Transport Box@cakesafe | 171K | — | baking | standard | View profile → |
| 829 |  Meiramgul Atigollayeva✓@mira_sweet_days | 171K | — | baking | standard | View profile → |
| 830 |  Алтынай Куншібекова✓@altynai_kunshibekova | 171K | — | baking | standard | View profile → |
| 831 | 171K | — | baking | standard | View profile → | |
| 832 |  Ana Karina Rivera C • Pastry Chef✓@chefkarinarivera | 171K | — | baking | standard | View profile → |
| 833 |  Marcel Paa✓@marcelpaa_einfachbacken | 170K | — | baking | standard | View profile → |
| 834 |  Casa Cheesecake | Repostería✓@casacheesecake_ | 170K | — | baking | standard | View profile → |
| 835 |  Olga Golaido@olgagolaydo | 170K | — | baking | standard | View profile → |
| 836 |  AUM อุ้ม | Arpaphan✓@arpaphan | 170K | — | baking | standard | View profile → |
| 837 |  alana jones-mann@alanajonesmann | 170K | — | baking | premium | View profile → |
| 838 |  Andreia Itacaramby confeitaria bolos e doces✓@andreia_itacaramby | 170K | — | baking | standard | View profile → |
| 839 | 170K | — | baking | budget | View profile → | |
| 840 | 169K | — | baking | standard | View profile → | |
| 841 |  Juliana Tar✓@culinarydots | 169K | — | baking | standard | View profile → |
| 842 | 169K | — | baking | standard | View profile → | |
| 843 |  BESKY✓@besky.vero | 169K | — | baking | standard | View profile → |
| 844 | 169K | — | baking | elite | View profile → | |
| 845 |  Eric Lanlard✓@eric_lanlard | 169K | — | baking | premium | View profile → |
| 846 |  CauCakes®✓@caucakes | 169K | — | baking | standard | View profile → |
| 847 |  Curso de Biscoitos Decorados | Por Dani e Lu 👩🍳💜🧑🍳✓@carinhodecomer | 169K | — | baking | standard | View profile → |
| 848 |  Pâtisserie Amoud✓@lamaisonamoud | 168K | — | baking | standard | View profile → |
| 849 |  María Lunarillos | Repostería✓@marialunarillos.com_oficial | 168K | — | baking | standard | View profile → |
| 850 |  Dana Hasson✓@danahassonn | 168K | — | baking | standard | View profile → |