Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 801 |  Jurassic Bakes✓@jurassic_bakes | 176K | - | baking | standard | Open profile ↗ |
| 802 |  Liam Charles✓@liamcbakes | 176K | - | baking | premium | Open profile ↗ |
| 803 | 175K | - | baking | standard | Open profile ↗ | |
| 804 | 175K | - | baking | premium | Open profile ↗ | |
| 805 | 175K | - | baking | premium | Open profile ↗ | |
| 806 | 175K | - | baking | standard | Open profile ↗ | |
| 807 | 175K | - | baking | standard | Open profile ↗ | |
| 808 | 175K | - | baking | standard | Open profile ↗ | |
| 809 |  Dan The Baker@danthebaker | 175K | - | baking | standard | Open profile ↗ |
| 810 |  Michel Hernandez✓@michelhernandezrd | 175K | - | baking | premium | Open profile ↗ |
| 811 | 175K | - | baking | standard | Open profile ↗ | |
| 812 |  Emma Sofía | Pastry✓@emma.maraverr | 175K | - | baking | standard | Open profile ↗ |
| 813 |  Pillsbury Baking✓@pillsburybaking | 174K | - | baking | standard | Open profile ↗ |
| 814 | 174K | - | baking | standard | Open profile ↗ | |
| 815 | 174K | - | baking | standard | Open profile ↗ | |
| 816 | 174K | - | baking | premium | Open profile ↗ | |
| 817 |  Nordic Ware@nordicwareusa | 174K | - | baking | standard | Open profile ↗ |
| 818 | 173K | - | baking | standard | Open profile ↗ | |
| 819 |  Eva Klaus✓@what_eva_loves | 173K | - | baking | standard | Open profile ↗ |
| 820 |  michael chakraverty✓@mschakraverty | 172K | - | baking | standard | Open profile ↗ |
| 821 | 172K | - | baking | standard | Open profile ↗ | |
| 822 |  Lola Kaulinis✓@docementelola | 172K | - | baking | premium | Open profile ↗ |
| 823 |  Julie Jones✓@julie_jonesuk | 172K | - | baking | premium | Open profile ↗ |
| 824 |  Qi He (Lisa) - Cookie Decorator, Content Creator✓@borderlandsbakery | 172K | - | baking | premium | Open profile ↗ |
| 825 | 172K | - | baking | standard | Open profile ↗ | |
| 826 |  DŌ, Cookie Dough Confections✓@cookiedonyc | 172K | - | baking | premium | Open profile ↗ |
| 827 | 172K | - | baking | standard | Open profile ↗ | |
| 828 |  Cake Tools & Transport Box@cakesafe | 171K | - | baking | standard | Open profile ↗ |
| 829 |  Meiramgul Atigollayeva✓@mira_sweet_days | 171K | - | baking | standard | Open profile ↗ |
| 830 |  Алтынай Куншібекова✓@altynai_kunshibekova | 171K | - | baking | standard | Open profile ↗ |
| 831 | 171K | - | baking | standard | Open profile ↗ | |
| 832 |  Ana Karina Rivera C • Pastry Chef✓@chefkarinarivera | 171K | - | baking | standard | Open profile ↗ |
| 833 |  Marcel Paa✓@marcelpaa_einfachbacken | 170K | - | baking | standard | Open profile ↗ |
| 834 |  Casa Cheesecake | Repostería✓@casacheesecake_ | 170K | - | baking | standard | Open profile ↗ |
| 835 |  Olga Golaido@olgagolaydo | 170K | - | baking | standard | Open profile ↗ |
| 836 |  AUM อุ้ม | Arpaphan✓@arpaphan | 170K | - | baking | standard | Open profile ↗ |
| 837 |  alana jones-mann@alanajonesmann | 170K | - | baking | premium | Open profile ↗ |
| 838 |  Andreia Itacaramby confeitaria bolos e doces✓@andreia_itacaramby | 170K | - | baking | standard | Open profile ↗ |
| 839 | 170K | - | baking | budget | Open profile ↗ | |
| 840 | 169K | - | baking | standard | Open profile ↗ | |
| 841 |  Juliana Tar✓@culinarydots | 169K | - | baking | standard | Open profile ↗ |
| 842 | 169K | - | baking | standard | Open profile ↗ | |
| 843 |  BESKY✓@besky.vero | 169K | - | baking | standard | Open profile ↗ |
| 844 | 169K | - | baking | elite | Open profile ↗ | |
| 845 |  Eric Lanlard✓@eric_lanlard | 169K | - | baking | premium | Open profile ↗ |
| 846 |  CauCakes®✓@caucakes | 169K | - | baking | standard | Open profile ↗ |
| 847 |  Curso de Biscoitos Decorados | Por Dani e Lu 👩🍳💜🧑🍳✓@carinhodecomer | 169K | - | baking | standard | Open profile ↗ |
| 848 |  Pâtisserie Amoud✓@lamaisonamoud | 168K | - | baking | standard | Open profile ↗ |
| 849 |  María Lunarillos | Repostería✓@marialunarillos.com_oficial | 168K | - | baking | standard | Open profile ↗ |
| 850 |  Dana Hasson✓@danahassonn | 168K | - | baking | standard | Open profile ↗ |