Top Backpacking Influencers in 2026
Zaver lists 59 vetted backpacking influencers on Instagram with a median audience of 39,669 followers. The segment's biggest hubs are Denver, Utrecht, Belém. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Backpacking segment consists of 59 creators who focus on outdoor adventures and travel experiences. This niche attracts a median follower count of 39,669, indicating a substantial audience interested in exploring various backpacking destinations. The top cities where these creators are based include Denver, Utrecht, and Belém, reflecting a diverse geographical representation. While the average engagement rate is not provided, marketers should consider the unique content styles and audience interactions that these creators foster. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Zostel✓@zostel | 942K | — | backpacking | standard | View profile → |
| 2 |  The Hosteller✓@thehosteller | 669K | — | backpacking | standard | View profile → |
| 3 |  Osprey Packs✓@ospreypacks | 654K | — | backpacking | premium | View profile → |
| 4 |  Hostel da Vila | Ilhabela, Paraty e Ilha Grande✓@hosteldavilabrasil | 471K | — | backpacking | standard | View profile → |
| 5 |  Jack Jones (Quadzilla)✓@quadzillahikes | 385K | — | backpacking | standard | View profile → |
| 6 |  JanSport✓@jansport | 258K | — | backpacking | standard | View profile → |
| 7 |  ฮลุน โซโล่✓@hlunsolo | 240K | — | backpacking | standard | View profile → |
| 8 |  MyLifeOutdoors.com@mylifeoutdoors | 239K | — | backpacking | premium | View profile → |
| 9 |  Deuter Sport GmbH✓@deuter | 225K | — | backpacking | premium | View profile → |
| 10 |  Hyperlite Mountain Gear@hyperlite_mountain_gear | 212K | — | backpacking | premium | View profile → |
| 11 | 198K | — | backpacking | standard | View profile → | |
| 12 |  goSTOPS✓@gostops | 170K | — | backpacking | standard | View profile → |
| 13 |  Tom Sigler 🇬🇧✓@weekend_hiker | 170K | — | backpacking | standard | View profile → |
| 14 |  Gregory Mountain Products✓@gregorypacks | 166K | — | backpacking | premium | View profile → |
| 15 |  Stone Glacier@stoneglacier | 133K | — | backpacking | premium | View profile → |
| 16 |  Valentina Scarafini & Andrea Maio | Travel creators✓@rotolandoperilmondo | 128K | — | backpacking | standard | View profile → |
| 17 |  Gossamer Gear@gossamergear | 100K | — | backpacking | standard | View profile → |
| 18 | 98K | — | backpacking | standard | View profile → | |
| 19 |  EXO MTN GEAR@huntbackcountry | 92K | — | backpacking | standard | View profile → |
| 20 | 78K | — | backpacking | standard | View profile → | |
| 21 |  Ôvibe | Party Hostel & Arts✓@_ovibe | 71K | — | backpacking | standard | View profile → |
| 22 |  Allison Boyle | Backpacking Educator & Life Coach@shedreamsofalpine | 66K | — | backpacking | premium | View profile → |
| 23 |  JanSport Brasil✓@jansportbrasil | 60K | — | backpacking | standard | View profile → |
| 24 | jess 🌲stitches on trail@whereisjessica | 56K | — | backpacking | standard | View profile → |
| 25 |  Green Haven Hostel✓@greenhavenhostel | 56K | — | backpacking | standard | View profile → |
| 26 |  James Dustin Parsons@extreme_oregon | 53K | — | backpacking | standard | View profile → |
| 27 | Backpacking Light@backpackinglight | 44K | — | backpacking | standard | View profile → |
| 28 | 43K | — | backpacking | standard | View profile → | |
| 29 |  Rokslide@rokslide | 41K | — | backpacking | standard | View profile → |
| 30 | Lawson Hammock@lawsonhammock | 40K | — | backpacking | standard | View profile → |
| 31 |  Amanda@amanda.bloomquist | 34K | — | backpacking | standard | View profile → |
| 32 |  AndresPineiroC.com@andrespineiroc | 32K | — | backpacking | standard | View profile → |
| 33 |  𝗔𝗨𝗦𝗧𝗥𝗔𝗟𝗜𝗘 𝗚𝗨𝗜𝗗𝗘 𝗕𝗔𝗖𝗞𝗣𝗔𝗖𝗞𝗘𝗥𝗦✓@australieguidebackpackers | 32K | — | backpacking | standard | View profile → |
| 34 |  Ana Betancourt┃︎Viajera✓@anaexplorando | 32K | — | backpacking | standard | View profile → |
| 35 |  Maximiliano Preisler Astorga✓@maxi_preas | 30K | — | backpacking | standard | View profile → |
| 36 |  Feathered Friends@featheredfriends1972 | 28K | — | backpacking | premium | View profile → |
| 37 | 24K | — | backpacking | standard | View profile → | |
| 38 | 24K | — | backpacking | standard | View profile → | |
| 39 |  CleverHiker@cleverhiker | 23K | — | backpacking | standard | View profile → |
| 40 |  카리봉 | 백패킹 • 캠핑 • 아웃도어✓@ka_ri_bong | 23K | — | backpacking | standard | View profile → |
| 41 |  Pek Wen Yew✓@janniferypw | 22K | — | backpacking | standard | View profile → |
| 42 |  Mountain Laurel Designs@mountainlaureldesigns | 21K | — | backpacking | premium | View profile → |
| 43 | 21K | — | backpacking | standard | View profile → | |
| 44 |  백패커 해기ッ✓@__haegi | 20K | — | backpacking | standard | View profile → |
| 45 |  KILROY Nederland✓@kilroynl | 18K | — | backpacking | standard | View profile → |
| 46 |  Melana 🎬✓@melanaaaa | 18K | — | backpacking | standard | View profile → |
| 47 |  𝚝𝚊𝚖𝚒 𝚘𝚗 𝚝𝚑𝚎 𝚝𝚛𝚊𝚒𝚕✓@tamionthetrail | 17K | — | backpacking | standard | View profile → |
| 48 |  Juliet Pisner✓@julietpisner | 16K | — | backpacking | standard | View profile → |
| 49 |  Elise Ott@elise.ott | 15K | — | backpacking | standard | View profile → |
| 50 |  Jesse@offtrailphoto | 15K | — | backpacking | standard | View profile → |
Hiring backpacking creators: what to look for
When hiring creators in the Backpacking segment, brands should look for authenticity and a genuine passion for outdoor exploration. It is essential to evaluate the creator's previous collaborations and how well their content resonates with their audience. Brands should also consider the creator's engagement metrics, even if specific averages are not available, to ensure that their message will effectively reach potential customers. Additionally, understanding the creator's style and audience demographics can help align marketing goals with the creator's influence.
Frequently asked questions
What is the typical pricing for creators in the Backpacking segment?
Pricing can vary significantly based on the creator's follower count and engagement levels, typically falling into various tiers.
What is the average engagement rate for Backpacking creators?
The average engagement rate for this segment is not provided.
How many creators are there in the Backpacking segment?
There are 59 creators in the Backpacking segment.