Top Backpacking Influencers in 2026
Zaver lists 59 vetted backpacking influencers on Instagram with a median audience of 39,669 followers. The segment's biggest hubs are Denver, Utrecht, Belรฉm. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The Backpacking segment consists of 59 creators who focus on outdoor adventures and travel experiences. This niche attracts a median follower count of 39,669, indicating a substantial audience interested in exploring various backpacking destinations. The top cities where these creators are based include Denver, Utrecht, and Belรฉm, reflecting a diverse geographical representation. While the average engagement rate is not provided, marketers should consider the unique content styles and audience interactions that these creators foster. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Zostelโ@zostel | 942K | - | backpacking | standard | Open profile โ |
| 2 |  The Hostellerโ@thehosteller | 669K | - | backpacking | standard | Open profile โ |
| 3 |  Osprey Packsโ@ospreypacks | 654K | - | backpacking | premium | Open profile โ |
| 4 |  Hostel da Vila | Ilhabela, Paraty e Ilha Grandeโ@hosteldavilabrasil | 471K | - | backpacking | standard | Open profile โ |
| 5 |  Jack Jones (Quadzilla)โ@quadzillahikes | 385K | - | backpacking | standard | Open profile โ |
| 6 |  JanSportโ@jansport | 258K | - | backpacking | standard | Open profile โ |
| 7 |  เธฎเธฅเธธเธ เนเธเนเธฅเนโ@hlunsolo | 240K | - | backpacking | standard | Open profile โ |
| 8 |  MyLifeOutdoors.com@mylifeoutdoors | 239K | - | backpacking | premium | Open profile โ |
| 9 |  Deuter Sport GmbHโ@deuter | 225K | - | backpacking | premium | Open profile โ |
| 10 |  Hyperlite Mountain Gear@hyperlite_mountain_gear | 212K | - | backpacking | premium | Open profile โ |
| 11 | 198K | - | backpacking | standard | Open profile โ | |
| 12 |  goSTOPSโ@gostops | 170K | - | backpacking | standard | Open profile โ |
| 13 |  Tom Sigler ๐ฌ๐งโ@weekend_hiker | 170K | - | backpacking | standard | Open profile โ |
| 14 |  Gregory Mountain Productsโ@gregorypacks | 166K | - | backpacking | premium | Open profile โ |
| 15 |  Stone Glacier@stoneglacier | 133K | - | backpacking | premium | Open profile โ |
| 16 |  Valentina Scarafini & Andrea Maio | Travel creatorsโ@rotolandoperilmondo | 128K | - | backpacking | standard | Open profile โ |
| 17 |  Gossamer Gear@gossamergear | 100K | - | backpacking | standard | Open profile โ |
| 18 | 98K | - | backpacking | standard | Open profile โ | |
| 19 |  EXO MTN GEAR@huntbackcountry | 92K | - | backpacking | standard | Open profile โ |
| 20 | 78K | - | backpacking | standard | Open profile โ | |
| 21 |  รvibe | Party Hostel & Artsโ@_ovibe | 71K | - | backpacking | standard | Open profile โ |
| 22 |  Allison Boyle | Backpacking Educator & Life Coach@shedreamsofalpine | 66K | - | backpacking | premium | Open profile โ |
| 23 |  JanSport Brasilโ@jansportbrasil | 60K | - | backpacking | standard | Open profile โ |
| 24 | jess ๐ฒstitches on trail@whereisjessica | 56K | - | backpacking | standard | Open profile โ |
| 25 |  Green Haven Hostelโ@greenhavenhostel | 56K | - | backpacking | standard | Open profile โ |
| 26 |  James Dustin Parsons@extreme_oregon | 53K | - | backpacking | standard | Open profile โ |
| 27 | Backpacking Light@backpackinglight | 44K | - | backpacking | standard | Open profile โ |
| 28 | 43K | - | backpacking | standard | Open profile โ | |
| 29 |  Rokslide@rokslide | 41K | - | backpacking | standard | Open profile โ |
| 30 | Lawson Hammock@lawsonhammock | 40K | - | backpacking | standard | Open profile โ |
| 31 |  Amanda@amanda.bloomquist | 34K | - | backpacking | standard | Open profile โ |
| 32 |  AndresPineiroC.com@andrespineiroc | 32K | - | backpacking | standard | Open profile โ |
| 33 |  ๐๐จ๐ฆ๐ง๐ฅ๐๐๐๐ ๐๐จ๐๐๐ ๐๐๐๐๐ฃ๐๐๐๐๐ฅ๐ฆโ@australieguidebackpackers | 32K | - | backpacking | standard | Open profile โ |
| 34 |  Ana Betancourtโ๏ธViajeraโ@anaexplorando | 32K | - | backpacking | standard | Open profile โ |
| 35 |  Maximiliano Preisler Astorgaโ@maxi_preas | 30K | - | backpacking | standard | Open profile โ |
| 36 |  Feathered Friends@featheredfriends1972 | 28K | - | backpacking | premium | Open profile โ |
| 37 | 24K | - | backpacking | standard | Open profile โ | |
| 38 | 24K | - | backpacking | standard | Open profile โ | |
| 39 |  CleverHiker@cleverhiker | 23K | - | backpacking | standard | Open profile โ |
| 40 |  ์นด๋ฆฌ๋ด | ๋ฐฑํจํน โข ์บ ํ โข ์์๋์ดโ@ka_ri_bong | 23K | - | backpacking | standard | Open profile โ |
| 41 |  Pek Wen Yewโ@janniferypw | 22K | - | backpacking | standard | Open profile โ |
| 42 |  Mountain Laurel Designs@mountainlaureldesigns | 21K | - | backpacking | premium | Open profile โ |
| 43 | 21K | - | backpacking | standard | Open profile โ | |
| 44 |  ๋ฐฑํจ์ปค ํด๊ธฐใโ@__haegi | 20K | - | backpacking | standard | Open profile โ |
| 45 |  KILROY Nederlandโ@kilroynl | 18K | - | backpacking | standard | Open profile โ |
| 46 |  Melana ๐ฌโ@melanaaaa | 18K | - | backpacking | standard | Open profile โ |
| 47 |  ๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐โ@tamionthetrail | 17K | - | backpacking | standard | Open profile โ |
| 48 |  Juliet Pisnerโ@julietpisner | 16K | - | backpacking | standard | Open profile โ |
| 49 |  Elise Ott@elise.ott | 15K | - | backpacking | standard | Open profile โ |
| 50 |  Jesse@offtrailphoto | 15K | - | backpacking | standard | Open profile โ |
Hiring backpacking creators: what to look for
When hiring creators in the Backpacking segment, brands should look for authenticity and a genuine passion for outdoor exploration. It is essential to evaluate the creator's previous collaborations and how well their content resonates with their audience. Brands should also consider the creator's engagement metrics, even if specific averages are not available, to ensure that their message will effectively reach potential customers. Additionally, understanding the creator's style and audience demographics can help align marketing goals with the creator's influence.
Frequently asked questions
What is the typical pricing for creators in the Backpacking segment?
Pricing can vary significantly based on the creator's follower count and engagement levels, typically falling into various tiers.
What is the average engagement rate for Backpacking creators?
The average engagement rate for this segment is not provided.
How many creators are there in the Backpacking segment?
There are 59 creators in the Backpacking segment.