Glossary · Platforms and formats
MCP (Model Context Protocol)
The standard that lets an AI assistant call external tools. MCP servers expose tools and prompts that assistants such as Claude, ChatGPT and Cursor can call in conversation, with the user's authorisation.
Why it matters
It is how influencer research moves into the chat you already have open, with no new platform to learn.
How Zaver measures it
Zaver's MCP server at radar.zaver.one/mcp exposes 27 tools and 3 prompts; setup takes about a minute.