Glossary · Vetting and audience
Engagement benchmark
The typical engagement rate for creators of a given size or niche. A benchmark is the reference point a creator's engagement is compared against. Size-tier benchmarks matter most because engagement falls predictably as follower counts rise.
Why it matters
Benchmarks turn "4.1%" into "strong for a mid account" or "weak for a nano account", which is the judgement you actually need.
How Zaver measures it
Every insight report shows engagement versus the tier benchmark as a multiple, for example 2.1× benchmark.