Glossary · Vetting and audience
Brand safety
Protection against placements next to content that harms the brand. Brand safety screening checks a creator's recent content for claims, competitor mentions, profanity or topics on a no-go list before a partnership is signed.
Why it matters
One wrong placement costs more than the campaign. Screening the last 20 reels takes minutes.
How Zaver measures it
Reel transcripts turn speech into searchable text with timestamps, 5 credits per 10 reels; the insight report flags detected brand partnerships.