Glossary · Vetting and audience
Detected brand partnerships
Brands a creator has worked with, detected from their own content. Partnership detection reads a creator's recent reels and posts for sponsorship signals and identifies the brands involved, giving a count of branded versus organic posts.
Why it matters
Category conflicts, experience level and how often a creator sells are all visible in the partnership history.
How Zaver measures it
The insight report lists detected brand partnerships with the posts they appeared in.