Glossary · Vetting and audience
Audience fit
How closely a creator's audience matches the buyer in the brief. Audience fit compares demographics and interests of the audience with the target customer. It is the difference between a creator who looks right and one whose followers will buy.
Why it matters
Marketers name audience alignment the single biggest challenge in creator selection. Fit decides ROI before a post goes live.
How Zaver measures it
The insight report's strategy notes give a brand-fit read alongside the demographic splits.