Data updated: July 2026
Smashbox Cosmetics ✓
@smashboxcosmetics · Instagram · US · makeup
About Smashbox Cosmetics
Smashbox Cosmetics is a prominent player in the makeup industry, known for its commitment to quality and cruelty-free products. With a follower count of 4,130,760 on Instagram, the brand shares a variety of content formats, including reels, static posts, carousels, and stories. Their engaging biography highlights their professional and informative tone, emphasizing their origins in Smashbox Studios. The brand's focus on aesthetics and premium quality resonates with a diverse audience interested in makeup, skincare, and beauty tips. Some content may require brand review.
@smashboxcosmetics's followers & following
@smashboxcosmetics currently has 4,130,760 followers on Instagram and follows 673 accounts, a follower-to-following ratio of 6,137.83. That places the account in the mega tier of makeup creators.
@smashboxcosmetics's content
@smashboxcosmetics has published 5,075 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under makeup, beauty-tips, skincare. Bio: “Born in the Studio. Built for Life. Makeup made @smashboxstudios 📸 No. 1 #CrueltyFree face primer🐰”
AI quality check on @smashboxcosmetics
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@smashboxcosmetics's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@smashboxcosmetics's audience
Audience snapshot
30% male · 70% female
Core age group18-24
The audience of Smashbox Cosmetics skews slightly male at 30%, with a primary age demographic of 18-24. The top geographic location for followers is the United States, indicating a strong domestic presence.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Smashbox Cosmetics?
Brands in the beauty and skincare sectors would align well with Smashbox Cosmetics due to their established niche in makeup and beauty tips. Collaborations can leverage their professional and informative content style to reach a wide audience interested in premium beauty products.
Frequently asked questions
How many Instagram followers does @smashboxcosmetics have?
As of July 2026, @smashboxcosmetics has 4,130,760 followers (4.1M) on Instagram, follows 673 accounts, and has published 5,075 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @smashboxcosmetics?
Verified contact details for @smashboxcosmetics — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @smashboxcosmetics's contact info — free trial →
How much does @smashboxcosmetics charge for a sponsored post?
@smashboxcosmetics sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @smashboxcosmetics's net worth?
@smashboxcosmetics's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.1M followers and a standard price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @smashboxcosmetics have fake followers?
Zaver's AI authenticity check scores @smashboxcosmetics 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @smashboxcosmetics?
@smashboxcosmetics's 4.1M followers skew 30% male / 70% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @smashboxcosmetics's report on Zaver.
Which influencers are similar to @smashboxcosmetics?
Zaver lists comparable makeup creators in United States in the "Influencers like @smashboxcosmetics" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Smashbox Cosmetics has a follower count of 4,130,760.
What is the engagement rate?
The engagement rate for Smashbox Cosmetics is not available.
What is the collaboration pricing?
Smashbox Cosmetics falls into the standard price tier for collaborations.
What is the content niche?
The primary niche for Smashbox Cosmetics is makeup, with secondary niches in beauty tips and skincare.
