Data updated: July 2026
FENTY BEAUTY BY RIHANNA ✓
@fentybeauty · Instagram · US · makeup
About FENTY BEAUTY BY RIHANNA
Fenty Beauty by Rihanna is a prominent lifestyle creator on Instagram, focusing primarily on makeup, with additional content in skincare, beauty tips, and fashion. With a follower count of 13,316,278, Fenty Beauty operates within the mega follower bucket, showcasing a diverse range of content formats, including reels, static posts, carousels, and stories. The brand's biography emphasizes its availability at various global retailers and its commitment to cruelty-free practices. Some content may require brand review.
@fentybeauty's followers & following
@fentybeauty currently has 13,316,278 followers on Instagram and follows 1,361 accounts, a follower-to-following ratio of 9,784.19. That places the account in the mega tier of makeup creators.
@fentybeauty's content
@fentybeauty has published 12,230 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under makeup, skincare, beauty-tips, fashion. Bio: “Shop online & worldwide at Sephora, Ulta Beauty, Look Fantastic, Selfridges, Boots, Tira + fentybeauty.com 🖤 Tag us @FENTYBEAUTY ♾️ Cruelty…”
AI quality check on @fentybeauty
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@fentybeauty's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@fentybeauty's audience
Audience snapshot
15% male · 85% female
Core age group18-24
The audience skews slightly male at 15%, with a primary age demographic of 18-24. The top geographic location for followers is the United States, indicating a strong domestic presence.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit FENTY BEAUTY BY RIHANNA?
Brands in the beauty and fashion sectors align well with Fenty Beauty's content, particularly those that emphasize luxury and aspirational qualities. Collaborations should focus on innovative and premium products that resonate with a young, fashion-conscious audience.
Frequently asked questions
How many Instagram followers does @fentybeauty have?
As of July 2026, @fentybeauty has 13,316,278 followers (13M) on Instagram, follows 1,361 accounts, and has published 12,230 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @fentybeauty?
Verified contact details for @fentybeauty — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @fentybeauty's contact info — free trial →
How much does @fentybeauty charge for a sponsored post?
@fentybeauty sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @fentybeauty's net worth?
@fentybeauty's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 13M followers and a elite price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @fentybeauty have fake followers?
Zaver's AI authenticity check scores @fentybeauty 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @fentybeauty?
@fentybeauty's 13M followers skew 15% male / 85% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @fentybeauty's report on Zaver.
Which influencers are similar to @fentybeauty?
Zaver lists comparable makeup creators in United States in the "Influencers like @fentybeauty" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Fenty Beauty has 13,316,278 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite, but pricing may vary.
What is the content niche?
The primary niche is makeup, with secondary niches including skincare, beauty tips, and fashion.
