Data updated: July 2026
NYX Professional Makeup ✓
@nyxcosmetics · Instagram · US · makeup
About NYX Professional Makeup
NYX Professional Makeup is a prominent creator on Instagram, known for its focus on makeup and beauty. With a follower count of 14,104,426, this mega influencer engages a vast audience through a variety of content formats including reels, static posts, carousels, stories, long-form videos, and live streams. The brand's biography emphasizes inclusivity and cruelty-free practices, appealing to a diverse demographic. Some content may require brand review.
@nyxcosmetics's followers & following
@nyxcosmetics currently has 14,104,426 followers on Instagram and follows 2,559 accounts, a follower-to-following ratio of 5,511.69. That places the account in the mega tier of makeup creators.
@nyxcosmetics's content
@nyxcosmetics has published 11,433 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams. The account's content is classified under makeup, beauty-tips, fashion, luxury-fashion. Bio: “Proud artistry for all 💄 With love from LA 🌴 Always cruelty-free 🐰”
AI quality check on @nyxcosmetics
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nyxcosmetics's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nyxcosmetics's audience
Audience snapshot
30% male · 70% female
Core age group18-24
The audience skews slightly male at 30%, with a primary age group of 18-24. The top geographic locations include the US, India, and Brazil, indicating a broad international reach.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit NYX Professional Makeup?
Brands in the beauty, fashion, and luxury sectors align well with NYX Professional Makeup due to its established presence in the makeup niche and its emphasis on trendy and sophisticated aesthetics.
Frequently asked questions
How many Instagram followers does @nyxcosmetics have?
As of July 2026, @nyxcosmetics has 14,104,426 followers (14M) on Instagram, follows 2,559 accounts, and has published 11,433 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nyxcosmetics?
Verified contact details for @nyxcosmetics — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nyxcosmetics's contact info — free trial →
How much does @nyxcosmetics charge for a sponsored post?
@nyxcosmetics sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nyxcosmetics's net worth?
@nyxcosmetics's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 14M followers and a premium price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nyxcosmetics have fake followers?
Zaver's AI authenticity check scores @nyxcosmetics 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nyxcosmetics?
@nyxcosmetics's 14M followers skew 30% male / 70% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nyxcosmetics's report on Zaver.
Which influencers are similar to @nyxcosmetics?
Zaver lists comparable makeup creators in United States in the "Influencers like @nyxcosmetics" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
NYX Professional Makeup has 14,104,426 followers.
What is the engagement rate?
The engagement rate is not specified.
What is the collaboration pricing?
NYX Professional Makeup is in the premium price tier.
What is the content niche?
The primary niche is makeup, with secondary niches including beauty tips, fashion, and luxury fashion.
