Data updated: July 2026
Bobbi Brown Cosmetics ✓
@bobbibrown · Instagram · US · makeup
About Bobbi Brown Cosmetics
Bobbi Brown Cosmetics is a prominent Instagram creator with a follower count of 4,152,326, categorizing them as a mega influencer. The brand focuses on makeup while also engaging in secondary niches such as skincare, beauty tips, and fashion. Their content is characterized by a combination of reels, static posts, carousels, stories, and long-form videos. The brand's biography emphasizes a commitment to beauty for every real-life moment, reflecting an inclusive and aspirational approach. Some content may require brand review.
@bobbibrown's followers & following
@bobbibrown currently has 4,152,326 followers on Instagram and follows 540 accounts, a follower-to-following ratio of 7,689.49. That places the account in the mega tier of makeup creators.
@bobbibrown's content
@bobbibrown has published 5,192 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under makeup, skincare, beauty-tips, fashion. Bio: “Beauty for every real-life moment — we’re in it with you every step of the way.”
AI quality check on @bobbibrown
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bobbibrown's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bobbibrown's audience
Audience snapshot
20% male · 80% female
Core age group18-24
The audience skews slightly male at 20% and primarily falls within the 18-24 age range. The top geographic location for followers is the United States, suggesting a strong domestic presence.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Bobbi Brown Cosmetics?
Brands in the beauty, skincare, and fashion sectors may find a strong partnership with Bobbi Brown Cosmetics due to their established credibility and focus on luxury and premium products. Their content aligns well with brands that emphasize inclusivity and aspirational lifestyles.
Frequently asked questions
How many Instagram followers does @bobbibrown have?
As of July 2026, @bobbibrown has 4,152,326 followers (4.2M) on Instagram, follows 540 accounts, and has published 5,192 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bobbibrown?
Verified contact details for @bobbibrown — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bobbibrown's contact info — free trial →
How much does @bobbibrown charge for a sponsored post?
@bobbibrown sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bobbibrown's net worth?
@bobbibrown's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.2M followers and a premium price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bobbibrown have fake followers?
Zaver's AI authenticity check scores @bobbibrown 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bobbibrown?
@bobbibrown's 4.2M followers skew 20% male / 80% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bobbibrown's report on Zaver.
Which influencers are similar to @bobbibrown?
Zaver lists comparable makeup creators in United States in the "Influencers like @bobbibrown" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Bobbi Brown Cosmetics has 4,152,326 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
Collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is makeup, with secondary niches including skincare, beauty tips, and fashion.
