Rankings · 2026
Top 50 Beauty Influencers (2026)
The top beauty creators across makeup, skincare, hair and beauty tips, ranked by follower count from vetted public profiles — with engagement, audience data and fair collaboration pricing.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Kylie✓@kyliejenner | 382M | — | beauty-tips | elite | View profile → |
| 2 |  Katrina Kaif✓@katrinakaif | 79M | — | makeup | elite | View profile → |
| 3 |  Millie Bobby Brown✓@milliebobbybrown | 71M | — | skincare | elite | View profile → |
| 4 |  Hailey Rhode Bieber✓@haileybieber | 58M | — | beauty-tips | elite | View profile → |
| 5 |  HUDA BEAUTY✓@hudabeauty | 56M | — | makeup | elite | View profile → |
| 6 |  DOVE✓@dovecameron | 47M | — | skincare | premium | View profile → |
| 7 |  Natasha Wilona✓@natashawilona12 | 42M | — | skincare | elite | View profile → |
| 8 |  Blake Lively✓@blakelively | 41M | — | beauty-tips | elite | View profile → |
| 9 |  RICIS🧜♀️✓@riaricis1795 | 37M | — | skincare | elite | View profile → |
| 10 |  Jessica Iskandar✓@inijedar | 33M | — | skincare | elite | View profile → |
| 11 |  hyunjin✓@hynjinnnn | 33M | — | beauty-tips | premium | View profile → |
| 12 |  Lestikejora✓@lestikejora | 28M | — | skincare | premium | View profile → |
| 13 |  Paris Hilton✓@parishilton | 26M | — | makeup | elite | View profile → |
| 14 |  Lucas Rangel✓@lucasranngel | 26M | — | beauty-tips | premium | View profile → |
| 15 |  Bunda Maia Mussry The Queen✓@maiaestiantyreal | 24M | — | skincare | elite | View profile → |
| 16 |  Kylie Cosmetics✓@kyliecosmetics | 24M | — | makeup | premium | View profile → |
| 17 |  M·A·C Cosmetics✓@maccosmetics | 23M | — | makeup | premium | View profile → |
| 18 |  Sephora✓@sephora | 23M | — | beauty-tips | premium | View profile → |
| 19 |  Irish Bella Sabri✓@_irishbella_ | 23M | — | beauty-tips | elite | View profile → |
| 20 |  domelipa✓@domelipa | 23M | — | makeup | elite | View profile → |
| 21 |  Joelle Mardinian✓@joellemardinian | 21M | — | beauty-tips | elite | View profile → |
| 22 |  Mari Maria✓@marimaria | 21M | — | makeup | premium | View profile → |
| 23 |  JADE✓@jadepicon | 21M | — | beauty-tips | elite | View profile → |
| 24 |  Bretman Rock✓@bretmanrock | 19M | — | makeup | elite | View profile → |
| 25 |  James Charles✓@jamescharles | 19M | — | makeup | elite | View profile → |
| 26 |  BIANCA BOCA ROSA ⭐️👄✓@bianca | 19M | — | makeup | elite | View profile → |
| 27 |  NikkieTutorials✓@nikkietutorials | 19M | — | makeup | elite | View profile → |
| 28 |  Anastasia Beverly Hills✓@anastasiabeverlyhills | 18M | — | makeup | elite | View profile → |
| 29 |  Rossa✓@itsrossa910 | 18M | — | beauty-tips | premium | View profile → |
| 30 |  Tainá Costa✓@taina | 18M | — | beauty-tips | elite | View profile → |
| 31 |  Flavia Pavanelli✓@flaviapavanelli | 17M | — | beauty-tips | elite | View profile → |
| 32 |  Nadine Nassib Njeim✓@nadine.nassib.njeim | 17M | — | beauty-tips | elite | View profile → |
| 33 |  Narin’s Beauty✓@narins_beauty | 17M | — | makeup | elite | View profile → |
| 34 |  Zareen Khan 🦄🌈✨👼🏻✓@zareenkhan | 15M | — | beauty-tips | elite | View profile → |
| 35 |  Balqees✓@balqeesfathi | 15M | — | makeup | elite | View profile → |
| 36 |  Chelsea Elizabeth Islan✓@chelseaislan | 15M | — | beauty-tips | elite | View profile → |
| 37 | 15M | — | beauty-tips | elite | View profile → | |
| 38 |  Buzeira✓@buzeira_oficial | 15M | — | beauty-tips | premium | View profile → |
| 39 |  Meicy Villia 🦋✓@vilmei | 14M | — | makeup | elite | View profile → |
| 40 |  NYX Professional Makeup✓@nyxcosmetics | 14M | — | makeup | premium | View profile → |
| 41 |  Jailyne Ojeda Ochoa✓@jailyneojeda | 14M | — | haircare | elite | View profile → |
| 42 |  Siddesh Jadhav 🇮🇳✓@iamsiddeshjadhav | 14M | — | beauty-tips | elite | View profile → |
| 43 |  Gaby Espino✓@gabyespino | 14M | — | makeup | standard | View profile → |
| 44 |  MAKEUP BY MARIO✓@makeupbymario | 14M | — | makeup | elite | View profile → |
| 45 |  Luara Fonseca✓@luara | 13M | — | beauty-tips | premium | View profile → |
| 46 |  FENTY BEAUTY BY RIHANNA✓@fentybeauty | 13M | — | makeup | elite | View profile → |
| 47 |  VIVI✓@vivi | 13M | — | skincare | elite | View profile → |
| 48 |  Shimaa Qasim - شيماء قاسم🪽✓@shimaa_qasim | 13M | — | beauty-tips | premium | View profile → |
| 49 |  O Boticário✓@oboticario | 13M | — | skincare | premium | View profile → |
| 50 |  Jeffree Star✓@jeffreestar | 13M | — | makeup | premium | View profile → |
Frequently asked questions
Who are the top beauty influencers?
This page ranks the largest beauty creators by follower count from vetted public profiles on Zaver, spanning makeup, skincare, haircare and beauty tips.