Top 50 Toys Influencers
Ranked by follower count among 489 vetted Toys creators on Zaver.
This ranking highlights the top Instagram creators in the Toys segment, featuring a total of 50 profiles that have met Zaver's indexing quality standards. The list is led by 'lego' with 13,553,297 followers, followed by 'hellokitty' with 6,456,133 followers. Other notable creators include 'hotwheelsofficial' and 'barbiestyle', showcasing a diverse range of content within this category. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  LEGO✓@lego | 14M | — | toys | elite | View profile → |
| 2 |  Hello Kitty✓@hellokitty | 6.5M | — | toys | premium | View profile → |
| 3 |  Hot Wheels✓@hotwheelsofficial | 2.8M | — | toys | elite | View profile → |
| 4 |  Barbie®✓@barbiestyle | 2.7M | — | toys | elite | View profile → |
| 5 |  Princess Mae 🇵🇭✓@realprincessmae | 2.2M | — | toys | premium | View profile → |
| 6 |  Scott D Henry✓@scottdhenry31 | 1.3M | — | toys | standard | View profile → |
| 7 |  loungefly✓@loungefly | 1.2M | — | toys | standard | View profile → |
| 8 |  MATTEL✓@mattel | 994K | — | toys | elite | View profile → |
| 9 | 977K | — | toys | standard | View profile → | |
| 10 |  Sideshow✓@sideshow | 892K | — | toys | premium | View profile → |
| 11 |  Edgar Pichardo✓@juguetesolvidados_ep | 875K | — | toys | standard | View profile → |
| 12 |  Build-A-Bear Workshop🛸✓@buildabear | 813K | — | toys | standard | View profile → |
| 13 |  cuddle+kind✓@cuddleandkind | 793K | — | toys | premium | View profile → |
| 14 |  Nichole Jacklyne 🧿🌈💖✨🪩🤍✓@nicholejacklyneofficial | 765K | — | toys | standard | View profile → |
| 15 |  Parakeet Slimes Shop✓@parakeetslimes | 745K | — | toys | standard | View profile → |
| 16 |  Ri Happy✓@rihappy | 741K | — | toys | standard | View profile → |
| 17 |  Slime Glitterz✓@slimeglitterz | 670K | — | toys | standard | View profile → |
| 18 |  L.O.L. Surprise!✓@lolsurprise | 611K | — | toys | premium | View profile → |
| 19 |  Fugglers✓@fugglers | 607K | — | toys | standard | View profile → |
| 20 |  Toys”R”Us✓@toysrus | 583K | — | toys | standard | View profile → |
| 21 |  シルバニアファミリー【公式】✓@sylvanianfamilies_jp | 572K | — | toys | premium | View profile → |
| 22 |  Traxxas®✓@traxxas | 548K | — | toys | premium | View profile → |
| 23 |  Brinquedos Estrela✓@brinquedosestrela | 499K | — | toys | standard | View profile → |
| 24 |  Maíra Medeiros | Criadora de Conteúdo✓@mairamedeiros_ | 489K | — | toys | standard | View profile → |
| 25 |  MAGNA-TILES® | Magnetic Tiles✓@magnatiles | 474K | — | toys | premium | View profile → |
| 26 |  EvanTubeHD✓@evantubehd | 471K | — | toys | standard | View profile → |
| 27 |  MEDICOM TOY✓@medicom_toy | 453K | — | toys | premium | View profile → |
| 28 |  Julie Laundis✓@mommy.wonders | 435K | — | toys | standard | View profile → |
| 29 |  @hasbro✓@hasbro | 435K | — | toys | elite | View profile → |
| 30 |  GRIMM‘S Wooden Toys✓@grimmswoodentoys | 432K | — | toys | premium | View profile → |
| 31 |  Miracle Bonecas Reborn | Monickie Urbanjos✓@miraclerebornoficial | 431K | — | toys | premium | View profile → |
| 32 |  Plastic Thing✓@plasticthing | 406K | — | toys | standard | View profile → |
| 33 |  Melissa & Doug✓@melissaanddougtoys | 400K | — | toys | premium | View profile → |
| 34 |  Budsies✓@budsies | 383K | — | toys | premium | View profile → |
| 35 |  Julio Vieira@juliovieira4243 | 381K | — | toys | standard | View profile → |
| 36 |  João e Maria - Casinhas Infantis | Playgrounds | Brinquedotecas✓@casinhasjoaoemaria | 377K | — | toys | premium | View profile → |
| 37 |  Smyths Toys Superstores✓@smythstoys | 366K | — | toys | standard | View profile → |
| 38 | 354K | — | toys | standard | View profile → | |
| 39 |  PLAYMOBIL✓@playmobil | 353K | — | toys | premium | View profile → |
| 40 | 353K | — | toys | standard | View profile → | |
| 41 | 344K | — | toys | standard | View profile → | |
| 42 |  Ringside Collectibles, Inc✓@ringsidec | 332K | — | toys | standard | View profile → |
| 43 |  Prime 1 Studio (プライム1スタジオ)✓@prime1studio | 322K | — | toys | premium | View profile → |
| 44 |  Maileg | Danish Toys & Interiors✓@mailegworld | 319K | — | toys | premium | View profile → |
| 45 |  Criamigos Oficina de Ursos✓@criamigos | 317K | — | toys | standard | View profile → |
| 46 |  Squishable✓@squishables | 310K | — | toys | standard | View profile → |
| 47 |  Moose Toys✓@moosetoys | 309K | — | toys | standard | View profile → |
| 48 |  Harrington Junior Cars✓@harringtonjuniorcars | 298K | — | toys | premium | View profile → |
| 49 |  Exotic Pop it Don’t Stop™️✓@exoticpop | 287K | — | toys | standard | View profile → |
| 50 | 286K | — | toys | standard | View profile → |
Methodology
Creators are ranked by follower count among profiles that have passed Zaver's indexing quality bar, which includes being labeled, categorized, and having over 5k followers.
Frequently asked questions
How many creators are ranked in the Toys segment?
There are 50 creators ranked in the Toys segment.
What criteria were used to rank these creators?
Creators are ordered by follower count and must meet Zaver's indexing quality standards.
Does the ranking include engagement rates?
No, engagement rates are not provided for the creators in this ranking.
Is there any content that requires additional review?
Yes, some content may require brand review.