Top 50 Toys Influencers
Ranked by follower count among 489 vetted Toys creators on Zaver.
This ranking highlights the top Instagram creators in the Toys segment, featuring a total of 50 profiles that have met Zaver's indexing quality standards. The list is led by 'lego' with 13,553,297 followers, followed by 'hellokitty' with 6,456,133 followers. Other notable creators include 'hotwheelsofficial' and 'barbiestyle', showcasing a diverse range of content within this category. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  LEGO✓@lego | 14M | - | toys | elite | Open profile ↗ |
| 2 |  Hello Kitty✓@hellokitty | 6.5M | - | toys | premium | Open profile ↗ |
| 3 |  Hot Wheels✓@hotwheelsofficial | 2.8M | - | toys | elite | Open profile ↗ |
| 4 |  Barbie®✓@barbiestyle | 2.7M | - | toys | elite | Open profile ↗ |
| 5 |  Princess Mae 🇵🇭✓@realprincessmae | 2.2M | - | toys | premium | Open profile ↗ |
| 6 |  Scott D Henry✓@scottdhenry31 | 1.3M | - | toys | standard | Open profile ↗ |
| 7 |  loungefly✓@loungefly | 1.2M | - | toys | standard | Open profile ↗ |
| 8 |  MATTEL✓@mattel | 994K | - | toys | elite | Open profile ↗ |
| 9 | 977K | - | toys | standard | Open profile ↗ | |
| 10 |  Sideshow✓@sideshow | 892K | - | toys | premium | Open profile ↗ |
| 11 |  Edgar Pichardo✓@juguetesolvidados_ep | 875K | - | toys | standard | Open profile ↗ |
| 12 |  Build-A-Bear Workshop🛸✓@buildabear | 813K | - | toys | standard | Open profile ↗ |
| 13 |  cuddle+kind✓@cuddleandkind | 793K | - | toys | premium | Open profile ↗ |
| 14 |  Nichole Jacklyne 🧿🌈💖✨🪩🤍✓@nicholejacklyneofficial | 765K | - | toys | standard | Open profile ↗ |
| 15 |  Parakeet Slimes Shop✓@parakeetslimes | 745K | - | toys | standard | Open profile ↗ |
| 16 |  Ri Happy✓@rihappy | 741K | - | toys | standard | Open profile ↗ |
| 17 |  Slime Glitterz✓@slimeglitterz | 670K | - | toys | standard | Open profile ↗ |
| 18 |  L.O.L. Surprise!✓@lolsurprise | 611K | - | toys | premium | Open profile ↗ |
| 19 |  Fugglers✓@fugglers | 607K | - | toys | standard | Open profile ↗ |
| 20 |  Toys”R”Us✓@toysrus | 583K | - | toys | standard | Open profile ↗ |
| 21 |  シルバニアファミリー【公式】✓@sylvanianfamilies_jp | 572K | - | toys | premium | Open profile ↗ |
| 22 |  Traxxas®✓@traxxas | 548K | - | toys | premium | Open profile ↗ |
| 23 |  Brinquedos Estrela✓@brinquedosestrela | 499K | - | toys | standard | Open profile ↗ |
| 24 |  Maíra Medeiros | Criadora de Conteúdo✓@mairamedeiros_ | 489K | - | toys | standard | Open profile ↗ |
| 25 |  MAGNA-TILES® | Magnetic Tiles✓@magnatiles | 474K | - | toys | premium | Open profile ↗ |
| 26 |  EvanTubeHD✓@evantubehd | 471K | - | toys | standard | Open profile ↗ |
| 27 |  MEDICOM TOY✓@medicom_toy | 453K | - | toys | premium | Open profile ↗ |
| 28 |  Julie Laundis✓@mommy.wonders | 435K | - | toys | standard | Open profile ↗ |
| 29 |  @hasbro✓@hasbro | 435K | - | toys | elite | Open profile ↗ |
| 30 |  GRIMM‘S Wooden Toys✓@grimmswoodentoys | 432K | - | toys | premium | Open profile ↗ |
| 31 |  Miracle Bonecas Reborn | Monickie Urbanjos✓@miraclerebornoficial | 431K | - | toys | premium | Open profile ↗ |
| 32 |  Plastic Thing✓@plasticthing | 406K | - | toys | standard | Open profile ↗ |
| 33 |  Melissa & Doug✓@melissaanddougtoys | 400K | - | toys | premium | Open profile ↗ |
| 34 |  Budsies✓@budsies | 383K | - | toys | premium | Open profile ↗ |
| 35 |  Julio Vieira@juliovieira4243 | 381K | - | toys | standard | Open profile ↗ |
| 36 |  João e Maria - Casinhas Infantis | Playgrounds | Brinquedotecas✓@casinhasjoaoemaria | 377K | - | toys | premium | Open profile ↗ |
| 37 |  Smyths Toys Superstores✓@smythstoys | 366K | - | toys | standard | Open profile ↗ |
| 38 | 354K | - | toys | standard | Open profile ↗ | |
| 39 |  PLAYMOBIL✓@playmobil | 353K | - | toys | premium | Open profile ↗ |
| 40 | 353K | - | toys | standard | Open profile ↗ | |
| 41 | 344K | - | toys | standard | Open profile ↗ | |
| 42 |  Ringside Collectibles, Inc✓@ringsidec | 332K | - | toys | standard | Open profile ↗ |
| 43 |  Prime 1 Studio (プライム1スタジオ)✓@prime1studio | 322K | - | toys | premium | Open profile ↗ |
| 44 |  Maileg | Danish Toys & Interiors✓@mailegworld | 319K | - | toys | premium | Open profile ↗ |
| 45 |  Criamigos Oficina de Ursos✓@criamigos | 317K | - | toys | standard | Open profile ↗ |
| 46 |  Squishable✓@squishables | 310K | - | toys | standard | Open profile ↗ |
| 47 |  Moose Toys✓@moosetoys | 309K | - | toys | standard | Open profile ↗ |
| 48 |  Harrington Junior Cars✓@harringtonjuniorcars | 298K | - | toys | premium | Open profile ↗ |
| 49 |  Exotic Pop it Don’t Stop™️✓@exoticpop | 287K | - | toys | standard | Open profile ↗ |
| 50 | 286K | - | toys | standard | Open profile ↗ |
Methodology
Creators are ranked by follower count among profiles that have passed Zaver's indexing quality bar, which includes being labeled, categorized, and having over 5k followers.
Frequently asked questions
How many creators are ranked in the Toys segment?
There are 50 creators ranked in the Toys segment.
What criteria were used to rank these creators?
Creators are ordered by follower count and must meet Zaver's indexing quality standards.
Does the ranking include engagement rates?
No, engagement rates are not provided for the creators in this ranking.
Is there any content that requires additional review?
Yes, some content may require brand review.