Wedding Influencer Marketing in 2026
Wedding is one of Zaver's tracked Instagram niches, with 5,785 vetted creators averaging 1.41% engagement and a median audience of 18,132 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.
The Wedding segment on Instagram features a diverse group of 5,785 creators who specialize in various aspects of weddings, from planning to photography. This niche boasts an average engagement rate of 1.41%, indicating a solid level of interaction between creators and their audiences. The median follower count within this segment is 18,132, suggesting that many creators have a substantial reach. The top cities where these creators are based include Los Angeles, New York, and London, highlighting key markets for wedding-related content. Brands looking to connect with engaged couples and wedding planners may find valuable partnerships within this segment. Some content may require brand review.
Similar creators
Browse all 5,785 Wedding creators → See the Top 50 ranking →
Wedding influencers by country
Hiring wedding creators: what to look for
When hiring creators in the Wedding segment, brands should consider the creator's engagement rate, follower demographics, and content style. It is important to assess how well the creator's audience aligns with the brand's target market. Additionally, reviewing past collaborations and the overall aesthetic of the creator's content can provide insight into their suitability for a campaign. Brands should also be mindful of the creator's location, as this can influence the relevance of their content to specific markets.
Frequently asked questions
What is the average engagement rate for creators in the Wedding segment?
The average engagement rate for creators in the Wedding segment is 1.41%.
What are the typical pricing tiers for collaborations in this segment?
Pricing in the Wedding segment can vary widely based on creator reach and engagement, typically falling into several tiers.
How many creators are there in the Wedding segment?
There are 5,785 creators in the Wedding segment.