Mental-health Influencer Marketing in 2026
Mental-health is one of Zaver's tracked Instagram niches, with 11,511 vetted creators averaging 0.69% engagement and a median audience of 35,904 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.
The mental health segment comprises a diverse group of 11,511 creators who engage audiences on various aspects of mental well-being. This segment has an average engagement rate of 0.69%, indicating a moderate level of interaction between creators and their followers. The median follower count stands at 35,904, suggesting that many creators in this niche possess a substantial audience base. Notably, the top cities where these creators are based include Istanbul, Los Angeles, and New York, reflecting a global interest in mental health topics. Brands looking to collaborate in this space will find a range of voices and perspectives that cater to different audiences. Some content may require brand review.
Similar creators
Browse all 11,511 Mental-health creators → See the Top 50 ranking →
Mental-health influencers by country
Hiring mental-health creators: what to look for
When hiring creators in the mental health segment, brands should prioritize authenticity and relatability. It is essential to evaluate the creator's content style and audience engagement to ensure alignment with brand values. Additionally, assessing the creator's expertise or background in mental health can enhance credibility. Brands should also consider the geographic location of creators, as this may impact audience demographics and engagement. Understanding the creator's typical content themes will help in selecting the right partner for specific campaigns.
Frequently asked questions
What is the average engagement rate for creators in the mental health segment?
The average engagement rate for creators in this segment is 0.69%.
What are the typical price tiers for hiring creators in this niche?
Pricing can vary widely based on factors such as follower count and engagement, but brands should expect to negotiate within established price tiers that reflect the creator's audience size and influence.
How many creators are there in the mental health segment?
There are 11,511 creators in the mental health segment.