Top Toys in United States Influencers in 2026

253creators
38Kmedian followers
Seattle · New York · Dallastop cities

Zaver lists 253 vetted toys in united states influencers on Instagram with a median audience of 38,200 followers. The segment's biggest hubs are Seattle, New York, Dallas. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

In the United States Toys segment, there are currently 253 creators actively engaging with audiences. This niche has a median follower count of 38,200, indicating a substantial reach among potential consumers. The top cities where these creators are based include Seattle, New York, and Dallas, highlighting key urban markets for toy-related content. While the average engagement rate is not specified, marketers should consider the overall audience interaction when evaluating potential collaborations. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1LEGO✓@lego14M - toyseliteOpen profile ↗
2Hello Kitty✓@hellokitty6.5M - toyspremiumOpen profile ↗
3Hot Wheels✓@hotwheelsofficial2.8M - toyseliteOpen profile ↗
4Barbie®✓@barbiestyle2.7M - toyseliteOpen profile ↗
5Princess Mae 🇵🇭✓@realprincessmae2.2M - toyspremiumOpen profile ↗
6Scott D Henry✓@scottdhenry311.3M - toysstandardOpen profile ↗
7loungefly✓@loungefly1.2M - toysstandardOpen profile ↗
8MATTEL✓@mattel994K - toyseliteOpen profile ↗
9Sideshow✓@sideshow892K - toyspremiumOpen profile ↗
10Build-A-Bear Workshop🛸✓@buildabear813K - toysstandardOpen profile ↗
11Nichole Jacklyne 🧿🌈💖✨🪩🤍✓@nicholejacklyneofficial765K - toysstandardOpen profile ↗
12Parakeet Slimes Shop✓@parakeetslimes745K - toysstandardOpen profile ↗
13L.O.L. Surprise!✓@lolsurprise611K - toyspremiumOpen profile ↗
14Toys”R”Us✓@toysrus583K - toysstandardOpen profile ↗
15Traxxas®✓@traxxas548K - toyspremiumOpen profile ↗
16MAGNA-TILES® | Magnetic Tiles✓@magnatiles474K - toyspremiumOpen profile ↗
17EvanTubeHD✓@evantubehd471K - toysstandardOpen profile ↗
18Julie Laundis✓@mommy.wonders435K - toysstandardOpen profile ↗
19@hasbro✓@hasbro435K - toyseliteOpen profile ↗
20Melissa & Doug✓@melissaanddougtoys400K - toyspremiumOpen profile ↗
21Budsies✓@budsies383K - toyspremiumOpen profile ↗
22Julio Vieira@juliovieira4243381K - toysstandardOpen profile ↗
23CookieSwirlC✓@cookieswirlc344K - toysstandardOpen profile ↗
24Ringside Collectibles, Inc✓@ringsidec332K - toysstandardOpen profile ↗
25Squishable✓@squishables310K - toysstandardOpen profile ↗
26Exotic Pop it Don’t Stop™️✓@exoticpop287K - toysstandardOpen profile ↗
27Ever After High✓@everafterhigh277K - toysstandardOpen profile ↗
28KidKraft✓@kidkrafttoys267K - toysstandardOpen profile ↗
29Little Tikes✓@officiallittletikes250K - toysstandardOpen profile ↗
30@shampoooty✓@shampoooty243K - toysstandardOpen profile ↗
31Maria Trigg@colytrigg234K - toysstandardOpen profile ↗
32Samuel Suksiri✓@samsuksiri227K - toyspremiumOpen profile ↗
33Douglas Toys@douglastoys217K - toysstandardOpen profile ↗
34∞ Infinity Breyers ∞✓@infinity_breyers211K - toysstandardOpen profile ↗
35Handmade toys & sewing patterns, Polina Poturemskaia✓@toysbypolina203K - toysstandardOpen profile ↗
36Calico Critters Official✓@calicocritter192K - toysstandardOpen profile ↗
37Entertainment Earth✓@entearth178K - toysstandardOpen profile ↗
38Ryan’s World✓@ryansworld176K - toysstandardOpen profile ↗
39Jada Toys✓@jadatoys170K - toysstandardOpen profile ↗
40Jay✓@zombiexcorn168K - toysstandardOpen profile ↗
41Sarah’s Silks@sarahssilks162K - toyspremiumOpen profile ↗
42AMain Hobbies@amainhobbies161K - toysstandardOpen profile ↗
43SMISKI USA✓@smiski_usa158K - toysstandardOpen profile ↗
44Dallas Miranda Klein✓@dallasmirandaklein155K - toysstandardOpen profile ↗
45Rubik’s✓@rubiks_official145K - toysstandardOpen profile ↗
46Puzzle Huddle✓@puzzlehuddle145K - toysstandardOpen profile ↗
47Julio Santana@lemelone2234142K - toysstandardOpen profile ↗
48@thatpocketguy@thatpocketguy130K - toysstandardOpen profile ↗
49Fat Brain Toys✓@fatbraintoys129K - toysstandardOpen profile ↗
50Toy World Inc. - Your Party Store✓@toyworldinc126K - toysstandardOpen profile ↗

Hiring toys in united states creators: what to look for

When hiring creators in the Toys segment, brands should prioritize creators with a strong connection to their audience and a demonstrated understanding of the toy market. Evaluating the creator's previous collaborations, content style, and audience demographics can provide insights into their effectiveness. Additionally, brands should consider the geographical distribution of creators, particularly in major cities like Seattle, New York, and Dallas, to ensure alignment with target markets.

Frequently asked questions

What is the typical pricing for creators in the Toys segment?

Pricing can vary significantly based on creator reach and engagement, with tiers often categorized by follower count and content type.

What is the average engagement rate for creators in this segment?

The average engagement rate is currently not specified.

How many creators are there in the Toys segment?

There are 253 creators in the United States Toys segment.