Top Toys in United States Influencers in 2026
Zaver lists 253 vetted toys in united states influencers on Instagram with a median audience of 38,200 followers. The segment's biggest hubs are Seattle, New York, Dallas. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
In the United States Toys segment, there are currently 253 creators actively engaging with audiences. This niche has a median follower count of 38,200, indicating a substantial reach among potential consumers. The top cities where these creators are based include Seattle, New York, and Dallas, highlighting key urban markets for toy-related content. While the average engagement rate is not specified, marketers should consider the overall audience interaction when evaluating potential collaborations. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  LEGO✓@lego | 14M | — | toys | elite | View profile → |
| 2 |  Hello Kitty✓@hellokitty | 6.5M | — | toys | premium | View profile → |
| 3 |  Hot Wheels✓@hotwheelsofficial | 2.8M | — | toys | elite | View profile → |
| 4 |  Barbie®✓@barbiestyle | 2.7M | — | toys | elite | View profile → |
| 5 |  Princess Mae 🇵🇭✓@realprincessmae | 2.2M | — | toys | premium | View profile → |
| 6 |  Scott D Henry✓@scottdhenry31 | 1.3M | — | toys | standard | View profile → |
| 7 |  loungefly✓@loungefly | 1.2M | — | toys | standard | View profile → |
| 8 |  MATTEL✓@mattel | 994K | — | toys | elite | View profile → |
| 9 |  Sideshow✓@sideshow | 892K | — | toys | premium | View profile → |
| 10 |  Build-A-Bear Workshop🛸✓@buildabear | 813K | — | toys | standard | View profile → |
| 11 |  Nichole Jacklyne 🧿🌈💖✨🪩🤍✓@nicholejacklyneofficial | 765K | — | toys | standard | View profile → |
| 12 |  Parakeet Slimes Shop✓@parakeetslimes | 745K | — | toys | standard | View profile → |
| 13 |  L.O.L. Surprise!✓@lolsurprise | 611K | — | toys | premium | View profile → |
| 14 |  Toys”R”Us✓@toysrus | 583K | — | toys | standard | View profile → |
| 15 |  Traxxas®✓@traxxas | 548K | — | toys | premium | View profile → |
| 16 |  MAGNA-TILES® | Magnetic Tiles✓@magnatiles | 474K | — | toys | premium | View profile → |
| 17 |  EvanTubeHD✓@evantubehd | 471K | — | toys | standard | View profile → |
| 18 |  Julie Laundis✓@mommy.wonders | 435K | — | toys | standard | View profile → |
| 19 |  @hasbro✓@hasbro | 435K | — | toys | elite | View profile → |
| 20 |  Melissa & Doug✓@melissaanddougtoys | 400K | — | toys | premium | View profile → |
| 21 |  Budsies✓@budsies | 383K | — | toys | premium | View profile → |
| 22 |  Julio Vieira@juliovieira4243 | 381K | — | toys | standard | View profile → |
| 23 | 344K | — | toys | standard | View profile → | |
| 24 |  Ringside Collectibles, Inc✓@ringsidec | 332K | — | toys | standard | View profile → |
| 25 |  Squishable✓@squishables | 310K | — | toys | standard | View profile → |
| 26 |  Exotic Pop it Don’t Stop™️✓@exoticpop | 287K | — | toys | standard | View profile → |
| 27 |  Ever After High✓@everafterhigh | 277K | — | toys | standard | View profile → |
| 28 |  KidKraft✓@kidkrafttoys | 267K | — | toys | standard | View profile → |
| 29 |  Little Tikes✓@officiallittletikes | 250K | — | toys | standard | View profile → |
| 30 |  @shampoooty✓@shampoooty | 243K | — | toys | standard | View profile → |
| 31 |  Maria Trigg@colytrigg | 234K | — | toys | standard | View profile → |
| 32 |  Samuel Suksiri✓@samsuksiri | 227K | — | toys | premium | View profile → |
| 33 |  Douglas Toys@douglastoys | 217K | — | toys | standard | View profile → |
| 34 |  ∞ Infinity Breyers ∞✓@infinity_breyers | 211K | — | toys | standard | View profile → |
| 35 |  Handmade toys & sewing patterns, Polina Poturemskaia✓@toysbypolina | 203K | — | toys | standard | View profile → |
| 36 |  Calico Critters Official✓@calicocritter | 192K | — | toys | standard | View profile → |
| 37 |  Entertainment Earth✓@entearth | 178K | — | toys | standard | View profile → |
| 38 |  Ryan’s World✓@ryansworld | 176K | — | toys | standard | View profile → |
| 39 |  Jada Toys✓@jadatoys | 170K | — | toys | standard | View profile → |
| 40 |  Jay✓@zombiexcorn | 168K | — | toys | standard | View profile → |
| 41 |  Sarah’s Silks@sarahssilks | 162K | — | toys | premium | View profile → |
| 42 |  AMain Hobbies@amainhobbies | 161K | — | toys | standard | View profile → |
| 43 |  SMISKI USA✓@smiski_usa | 158K | — | toys | standard | View profile → |
| 44 |  Dallas Miranda Klein✓@dallasmirandaklein | 155K | — | toys | standard | View profile → |
| 45 |  Rubik’s✓@rubiks_official | 145K | — | toys | standard | View profile → |
| 46 |  Puzzle Huddle✓@puzzlehuddle | 145K | — | toys | standard | View profile → |
| 47 |  Julio Santana@lemelone2234 | 142K | — | toys | standard | View profile → |
| 48 |  @thatpocketguy@thatpocketguy | 130K | — | toys | standard | View profile → |
| 49 |  Fat Brain Toys✓@fatbraintoys | 129K | — | toys | standard | View profile → |
| 50 |  Toy World Inc. - Your Party Store✓@toyworldinc | 126K | — | toys | standard | View profile → |
Hiring toys in united states creators: what to look for
When hiring creators in the Toys segment, brands should prioritize creators with a strong connection to their audience and a demonstrated understanding of the toy market. Evaluating the creator's previous collaborations, content style, and audience demographics can provide insights into their effectiveness. Additionally, brands should consider the geographical distribution of creators, particularly in major cities like Seattle, New York, and Dallas, to ensure alignment with target markets.
Frequently asked questions
What is the typical pricing for creators in the Toys segment?
Pricing can vary significantly based on creator reach and engagement, with tiers often categorized by follower count and content type.
What is the average engagement rate for creators in this segment?
The average engagement rate is currently not specified.
How many creators are there in the Toys segment?
There are 253 creators in the United States Toys segment.