Top Skincare in United States Influencers in 2026
Zaver lists 4,906 vetted skincare in united states influencers on Instagram, averaging 5.09% engagement with a median audience of 25,869 followers. The segment's biggest hubs are New York, Los Angeles, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United States Skincare segment features a diverse group of 4,906 creators, each contributing to the vibrant landscape of skincare content on Instagram. With an average engagement rate of 5.09%, these creators effectively connect with their audiences, fostering strong interactions around skincare products and routines. The median follower count stands at 25,869, indicating a substantial reach for brands looking to collaborate. The top cities where these creators are based include New York, Los Angeles, and Miami, highlighting key urban centers that influence skincare trends. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Millie Bobby Brown✓@milliebobbybrown | 71M | — | skincare | elite | View profile → |
| 2 |  ♔Winnie Harlow♔✓@winnieharlow | 9.7M | — | skincare | elite | View profile → |
| 3 |  Cindy Crawford✓@cindycrawford | 8.1M | — | skincare | elite | View profile → |
| 4 |  Isabella Ladera✓@isabella.ladera | 7.1M | — | skincare | elite | View profile → |
| 5 |  Alix Earle✓@alixearle | 5.7M | — | skincare | elite | View profile → |
| 6 |  SKKN BY KIM✓@skkn | 5.3M | — | skincare | elite | View profile → |
| 7 |  Pamela Anderson✓@pamelaanderson | 5.1M | — | skincare | elite | View profile → |
| 8 |  Sandra Lee, MD, FAAD✓@drpimplepopper | 4.7M | — | skincare | elite | View profile → |
| 9 |  Isa Buscemi✓@missbuscemi | 4.3M | — | skincare | elite | View profile → |
| 10 |  Mimi Faust✓@mimifaust | 4.3M | — | skincare | premium | View profile → |
| 11 |  Dr. Simon Ourian | Cosmetic Dermatology Beverly Hills✓@simonourianmd1 | 4.2M | — | skincare | elite | View profile → |
| 12 |  L'Occitane en Provence✓@loccitane | 4.1M | — | skincare | premium | View profile → |
| 13 |  D E S I • P E R K I N S✓@desiperkins | 4.1M | — | skincare | premium | View profile → |
| 14 |  Clinique✓@clinique | 3.8M | — | skincare | premium | View profile → |
| 15 |  SwagBoyQ✓@swagboyq | 3.8M | — | skincare | premium | View profile → |
| 16 |  Ebele Sydney Ijishakin odafi✓@cutiesindy | 3.2M | — | skincare | premium | View profile → |
| 17 |  Glossier✓@glossier | 3.2M | — | skincare | elite | View profile → |
| 18 |  Roccibel Volpicella✓@roccibella | 3.1M | — | skincare | premium | View profile → |
| 19 |  Taylor Girlz✓@titaylor | 2.8M | — | skincare | elite | View profile → |
| 20 |  Doctor Roya Jafari-Hassad✓@doctorroya1 | 2.6M | — | skincare | elite | View profile → |
| 21 |  zareefa ahmed-arije✓@byzareefa | 2.6M | — | skincare | premium | View profile → |
| 22 |  Dani Austin Ramirez✓@daniaustin | 2.5M | — | skincare | elite | View profile → |
| 23 |  Itati A. Lopez✓@itati3211 | 2.4M | — | skincare | elite | View profile → |
| 24 |  TERESA 💋✓@teresagiudice | 2.3M | — | skincare | premium | View profile → |
| 25 |  Michelle Monaghan✓@michellemonaghan | 2.2M | — | skincare | premium | View profile → |
| 26 |  Naomi Watts✓@naomiwatts | 2.1M | — | skincare | premium | View profile → |
| 27 |  Bernard Henry✓@fathenfarms | 2.1M | — | skincare | premium | View profile → |
| 28 |  Glow Recipe✓@glowrecipe | 2.1M | — | skincare | premium | View profile → |
| 29 |  IT Cosmetics 🇺🇸✓@itcosmetics | 2.0M | — | skincare | premium | View profile → |
| 30 |  e.l.f. SKIN✓@elfskincare | 2.0M | — | skincare | budget | View profile → |
| 31 |  Drunk Elephant Skincare✓@drunkelephant | 2.0M | — | skincare | premium | View profile → |
| 32 |  eos Products✓@eosproducts | 1.8M | — | skincare | premium | View profile → |
| 33 |  Anthony Youn, MD✓@tonyyounmd | 1.7M | — | skincare | premium | View profile → |
| 34 |  Laura Beverlin✓@laurabeverlin | 1.6M | — | skincare | elite | View profile → |
| 35 |  LANEIGE U.S.✓@laneige_us | 1.6M | — | skincare | elite | View profile → |
| 36 |  SkinCeuticals✓@skinceuticals | 1.6M | — | skincare | elite | View profile → |
| 37 |  Dr. Shereene Idriss✓@shereeneidriss | 1.6M | — | skincare | elite | View profile → |
| 38 |  CeraVe Skincare✓@cerave | 1.5M | — | skincare | standard | View profile → |
| 39 |  Estefany Oliveira De Sousa✓@fefioliveira | 1.5M | — | skincare | elite | View profile → |
| 40 |  Arielle Vandenberg✓@arielle | 1.5M | — | skincare | elite | View profile → |
| 41 |  🉐Chyna A. Willis🉐✓@chythegreatest | 1.4M | — | skincare | premium | View profile → |
| 42 |  Kai Lee 이환 (hwan)✓@hwaniie__ | 1.3M | — | skincare | premium | View profile → |
| 43 |  Pritika Swarup✓@pritikaswarup | 1.3M | — | skincare | elite | View profile → |
| 44 |  Dr. Paul Nassif✓@drpaulnassif | 1.3M | — | skincare | premium | View profile → |
| 45 |  Paula's Choice Skincare✓@paulaschoice | 1.3M | — | skincare | premium | View profile → |
| 46 |  Taranasha Wallace✓@iamtarawallace | 1.3M | — | skincare | premium | View profile → |
| 47 |  Ahnesti Monet McMichael✓@monetmcmichael | 1.3M | — | skincare | premium | View profile → |
| 48 |  Asal Jam✓@realasaljam | 1.3M | — | skincare | elite | View profile → |
| 49 |  ⭐️Greicy Santos Charles ⭐️✓@gre.santos | 1.3M | — | skincare | elite | View profile → |
| 50 |  Amanda Camaraza✓@caamy_98 | 1.3M | — | skincare | premium | View profile → |
Hiring skincare in united states creators: what to look for
When hiring creators in the skincare segment, brands should prioritize engagement rates and audience demographics to ensure alignment with their target market. Evaluating the authenticity of the creator's content and their connection with followers is crucial for effective collaborations. Brands should also consider the creator's location, as top cities like New York, Los Angeles, and Miami may offer unique insights into regional skincare trends. Additionally, understanding the creator's previous partnerships can provide insight into their suitability for brand alignment.
Frequently asked questions
What is the typical pricing for creators in the skincare segment?
Pricing can vary widely based on the creator's follower count and engagement rates, generally falling into tiers that reflect their influence and reach.
What is the average engagement rate for skincare creators?
The average engagement rate in the skincare segment is 5.09%, indicating a strong level of interaction with their audience.
How many creators are in the United States skincare segment?
There are 4,906 creators in the United States skincare segment.