Top Self-improvement in United States Influencers in 2026
Zaver lists 7,827 vetted self-improvement in united states influencers on Instagram, averaging 2.62% engagement with a median audience of 26,815 followers. The segment's biggest hubs are Los Angeles, New York, Atlanta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United States Self-improvement segment comprises 7,827 creators who focus on personal development and growth. This niche has an average engagement rate of 2.62%, indicating a solid level of interaction between creators and their audiences. The median follower count among these creators is 26,815, suggesting a diverse range of influence from micro to macro levels. The top cities where these creators are based include Los Angeles, New York, and Atlanta, which are significant hubs for self-improvement content. Marketers looking to engage with this segment can find a variety of voices and styles, making it essential to identify the right creators who align with their brand values and target audience. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  hakki akdeniz✓@hakkiakdenizz | 37M | — | self-improvement | elite | View profile → |
| 2 |  KIRK✓@dababy | 20M | — | self-improvement | premium | View profile → |
| 3 |  Jay Shetty✓@jayshetty | 19M | — | self-improvement | elite | View profile → |
| 4 |  Mel Robbins✓@melrobbins | 12M | — | self-improvement | elite | View profile → |
| 5 |  Power of Positivity✓@powerofpositivity | 9.7M | — | self-improvement | elite | View profile → |
| 6 |  Tony Robbins✓@tonyrobbins | 8.2M | — | self-improvement | elite | View profile → |
| 7 |  𝐉𝐨𝐬𝐡 𝐋𝐢𝐥𝐣𝐞𝐧𝐪𝐮𝐢𝐬𝐭✓@joshlilj | 6.6M | — | self-improvement | elite | View profile → |
| 8 |  Blossom✓@blossom | 6.5M | — | self-improvement | elite | View profile → |
| 9 |  Nicole Gonzalez Garcia✓@nicolegarcia | 6.1M | — | self-improvement | elite | View profile → |
| 10 |  Swamp Princess✓@doechii | 5.8M | — | self-improvement | elite | View profile → |
| 11 |  Life Hack@lifehack | 5.4M | — | self-improvement | elite | View profile → |
| 12 |  Brené Brown✓@brenebrown | 5.2M | — | self-improvement | premium | View profile → |
| 13 |  Алена Янчевская | Искусство жить жизнь✓@alena_yanchevskaya | 5.2M | — | self-improvement | elite | View profile → |
| 14 |  tec✓@liltecca | 5.2M | — | self-improvement | elite | View profile → |
| 15 |  Simon Sinek✓@simonsinek | 5.0M | — | self-improvement | premium | View profile → |
| 16 |  Lewis Howes✓@lewishowes | 4.8M | — | self-improvement | premium | View profile → |
| 17 |  Lisa Ann✓@thereallisaann | 4.4M | — | self-improvement | elite | View profile → |
| 18 |  Shawn Johnson East✓@shawnjohnson | 4.4M | — | self-improvement | premium | View profile → |
| 19 |  Lina Noory✓@linanoory | 4.3M | — | self-improvement | premium | View profile → |
| 20 |  Ismael CALA✓@ismaelcala | 4.2M | — | self-improvement | premium | View profile → |
| 21 |  Dr Joe Dispenza✓@drjoedispenza | 4.1M | — | self-improvement | elite | View profile → |
| 22 |  Erika De La Vega✓@erikadlvoficial | 4.0M | — | self-improvement | premium | View profile → |
| 23 |  Logan Micke✓@yourlogan | 3.7M | — | self-improvement | elite | View profile → |
| 24 |  BUENAS BUENAS SOY CHIKYBOMBOM✓@chikybombomreal | 3.5M | — | self-improvement | premium | View profile → |
| 25 |  Daily Stoic✓@dailystoic | 3.5M | — | self-improvement | elite | View profile → |
| 26 |  Alex Oliveira✓@respeitaoalex | 3.4M | — | self-improvement | elite | View profile → |
| 27 |  Lou Gales III✓@luthergales | 3.4M | — | self-improvement | elite | View profile → |
| 28 |  Diego Perez✓@yung_pueblo | 3.4M | — | self-improvement | elite | View profile → |
| 29 |  ANTONELLA✓@lasirena69 | 3.3M | — | self-improvement | elite | View profile → |
| 30 |  Mentality™✓@mentality | 3.2M | — | self-improvement | elite | View profile → |
| 31 |  Dreka Gates✓@drekagates | 3.2M | — | self-improvement | elite | View profile → |
| 32 |  Trent Shelton | Keynote Speaker✓@trentshelton | 3.2M | — | self-improvement | elite | View profile → |
| 33 |  Jocko Willink✓@jockowillink | 3.1M | — | self-improvement | elite | View profile → |
| 34 |  Tim Storey✓@timstoreyofficial | 2.8M | — | self-improvement | premium | View profile → |
| 35 |  DANNAH EVE | THE STREET SMART BLONDE✓@dannah_eve | 2.8M | — | self-improvement | premium | View profile → |
| 36 |  Dr. Holly Hatcher-Frazier✓@drholly | 2.7M | — | self-improvement | premium | View profile → |
| 37 |  Devale Ellis✓@iamdevale | 2.7M | — | self-improvement | elite | View profile → |
| 38 |  Jorge Gomez✓@jorgegobal | 2.7M | — | self-improvement | premium | View profile → |
| 39 |  Dr. Joe Vitale✓@drjoevitale | 2.6M | — | self-improvement | premium | View profile → |
| 40 |  Valeria Lipovetsky✓@valerialipovetsky | 2.6M | — | self-improvement | premium | View profile → |
| 41 |  Dominique Chinn✓@dominiquechinn | 2.6M | — | self-improvement | premium | View profile → |
| 42 |  Jim Kwik | Your Brain Coach✓@jimkwik | 2.5M | — | self-improvement | elite | View profile → |
| 43 |  Motivation Mafia ™✓@motivationmafia | 2.4M | — | self-improvement | premium | View profile → |
| 44 |  Perci Pietro✓@percipietro | 2.4M | — | self-improvement | elite | View profile → |
| 45 |  Elina Danilova | Executive Life Coach✓@elina.danilova7 | 2.4M | — | self-improvement | premium | View profile → |
| 46 |  Positive Minds@thepositiveminds | 2.4M | — | self-improvement | elite | View profile → |
| 47 |  Mendeecees Harris✓@mendeecees | 2.3M | — | self-improvement | elite | View profile → |
| 48 |  Melani Sanders✓@justbeingmelani | 2.3M | — | self-improvement | elite | View profile → |
| 49 |  Menavia Langlais✓@menavialanglais | 2.3M | — | self-improvement | elite | View profile → |
| 50 |  Danny Morel✓@dannymorel | 2.2M | — | self-improvement | elite | View profile → |
Hiring self-improvement in united states creators: what to look for
When hiring creators in the Self-improvement segment, brands should consider several factors. First, evaluate the creator's engagement rate, which averages 2.62% in this niche, as it reflects the effectiveness of their communication with followers. Additionally, assess the creator's follower demographics to ensure alignment with the target audience. Brands should also review the creator's content style and messaging to confirm compatibility with their brand values. Finally, consider the creator's location, as the top cities such as Los Angeles, New York, and Atlanta may influence their reach and relevance.
Frequently asked questions
What is the average engagement rate for creators in the Self-improvement segment?
The average engagement rate for this segment is 2.62%.
What should brands consider when evaluating creators?
Brands should consider engagement rates, follower demographics, content style, and creator location.
What are the typical pricing tiers for creators in this segment?
Pricing can vary widely based on factors such as follower count and engagement, typically ranging from micro to macro influencer rates.