Top Personal-finance in United States Influencers in 2026

3,201creators
0.93%avg engagement
24Kmedian followers
New York · Atlanta · Miamitop cities

Zaver lists 3,201 vetted personal-finance in united states influencers on Instagram, averaging 0.93% engagement with a median audience of 23,663 followers. The segment's biggest hubs are New York, Atlanta, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The United States personal-finance segment comprises a total of 3,201 creators. This niche has an average engagement rate of 0.93%, indicating a moderate level of interaction between creators and their audiences. The median follower count in this segment is 23,663, suggesting that many creators have a substantial audience base. Notably, the top cities where these creators are located include New York, Atlanta, and Miami, highlighting key urban centers for personal finance content. Brands looking to engage with this segment may find opportunities to connect with audiences interested in financial advice, budgeting tips, and investment strategies. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Julio Gonzalez@taxreformexpert_9.4Mpersonal-financepremiumView profile →
2Dave Ramsey@daveramsey6.5Mpersonal-financeeliteView profile →
3Alexis Skyy@alexisskyy5.2Mpersonal-financeeliteView profile →
4Shelley Rogers Johnson@agoodwitchofficial4.9Mpersonal-financepremiumView profile →
5Robert Kiyosaki@therealkiyosaki3.9Mpersonal-financeeliteView profile →
6Juliet Lima@julietlima193.0Mpersonal-financepremiumView profile →
7Addison Jarman || Money Expert@addison.jarman2.4Mpersonal-financepremiumView profile →
8Tori Dunlap — Money Expert@herfirst100k2.3Mpersonal-financeeliteView profile →
9Tarek Naemo@tareknaemo2.2Mpersonal-financeeliteView profile →
10Richard Kang@kingrichkang2.0Mpersonal-financeeliteView profile →
11Jennifer Perri@jenniferperri.official2.0Mpersonal-financepremiumView profile →
12Sam Jarman | Finance Life Hacks 🤑@realsamjarman1.6Mpersonal-financestandardView profile →
13Dontrell Britton@trellthetrainer1.6Mpersonal-financepremiumView profile →
14@the_alpha_omega41_@the_alpha_omega41_1.5Mpersonal-financeeliteView profile →
15Charlie Cavalier@charliecavalier31.5Mpersonal-financeeliteView profile →
16Christian Villar@christian_villar1.4Mpersonal-financepremiumView profile →
17Aline Barreto@alinebarreto_oficial1.4Mpersonal-financepremiumView profile →
18Paige Jordae@dreampaige1.4Mpersonal-financepremiumView profile →
19Haley Sacks I Mrs. Dow Jones@mrsdowjones1.4Mpersonal-financepremiumView profile →
20Timothy Sykes@timothysykes1.3Mpersonal-financepremiumView profile →
21Chime@chime1.3Mpersonal-financepremiumView profile →
22Andrew Marason@iamthecreditplug1.3Mpersonal-financestandardView profile →
23Christoffer Groves@ceogrovescapital1.3Mpersonal-financepremiumView profile →
24Venmo@venmo1.2Mpersonal-financepremiumView profile →
25I AM HIM 🤴🏻🇵🇪@capdollaz1.1Mpersonal-financeeliteView profile →
26Evan Louie@tamahil1.1Mpersonal-financepremiumView profile →
27Double RR Billionaire Barbie@iambillionairebarbie1.1Mpersonal-financepremiumView profile →
28Edmund Coutan@edmundbayard_1.1Mpersonal-financestandardView profile →
29Caleb Hammer@calebhammercomposer1.1Mpersonal-financepremiumView profile →
30ʙʀᴏᴄᴋᴛᴏɴ ʙᴀʀʀɪᴛᴛ@brocktonbarritt1.1Mpersonal-financepremiumView profile →
31Funded Trust@fundedtrust1.1Mpersonal-financeeliteView profile →
32CLAUDIA GADELHA@claudiagadelha1.1Mpersonal-financeeliteView profile →
33Jason Tartick@jason_tartick993Kpersonal-financepremiumView profile →
34John Liang@johnsfinancetips991Kpersonal-financepremiumView profile →
35Gina Zakaria | Money-Saving Expert@savingwhiz988Kpersonal-financestandardView profile →
36Tyler McBroom@tylermcbroom959Kpersonal-financepremiumView profile →
37Ramit Sethi@ramit958Kpersonal-financepremiumView profile →
38Gabriel Silva | Gordão@gabrielsilva950Kpersonal-financepremiumView profile →
39🇧🇷Thauan Teixeira🇺🇸@thauanteixeira_943Kpersonal-financepremiumView profile →
40Moolahmoe��MR. TalkMoneyNothingElse@moolah_moe928Kpersonal-financepremiumView profile →
41@_qt1c@_qt1c927Kpersonal-financepremiumView profile →
42Jaspreet Singh@minoritymindset925Kpersonal-financepremiumView profile →
43Rachel Cruze@rachelcruze887Kpersonal-financepremiumView profile →
44Jonathan Koroma@king.jdk886Kpersonal-financeeliteView profile →
45Cinyapooh@prettymama_cin875Kpersonal-financepremiumView profile →
46The Financial Diet@thefinancialdiet873Kpersonal-financepremiumView profile →
47CNBC Make It@cnbcmakeit871Kpersonal-financeeliteView profile →
48Vincent Ortega Jr.@vincentortegajr850Kpersonal-financeeliteView profile →
49The First Black Trillionaire #1 Funding Expert@chiefsbs833Kpersonal-financestandardView profile →
50Brooke@brookeschofield828Kpersonal-financepremiumView profile →

Hiring personal-finance in united states creators: what to look for

When hiring creators in the personal-finance segment, brands should prioritize creators with a strong understanding of financial topics and a proven track record of engaging their audience. It is essential to assess the creator's content style and how it aligns with the brand's messaging. Additionally, brands should consider the creator's audience demographics, particularly in relation to the top cities of New York, Atlanta, and Miami. Evaluating the creator's average engagement rate can also provide insights into their effectiveness in reaching and influencing their audience.

Frequently asked questions

What is the typical pricing for creators in the personal-finance segment?

Pricing can vary widely based on the creator's follower count and engagement rate, typically falling into tiered categories.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the personal-finance segment is 0.93%.

How many creators are there in the personal-finance segment?

There are 3,201 creators in the United States personal-finance segment.