Top Cooking in United States Influencers in 2026
Zaver lists 2,553 vetted cooking in united states influencers on Instagram, averaging 1.43% engagement with a median audience of 31,781 followers. The segment's biggest hubs are New York, Miami, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Cooking segment in the United States features a diverse group of 2,553 creators, each contributing to a vibrant community centered around culinary content. With an average engagement rate of 1.43%, these creators effectively connect with their audiences, fostering interaction and interest in their cooking-related posts. The median follower count stands at 31,781, indicating a substantial reach for many creators in this niche. Additionally, key cities such as New York, Miami, and Los Angeles serve as hubs for culinary influencers, reflecting the geographic diversity of this segment. Brands looking to engage with this audience can find a variety of creators who cater to different tastes and styles, making it essential to evaluate their content and engagement metrics carefully. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Tastemade | Dinner, solved✓@tastemade | 6.4M | — | cooking | standard | View profile → |
| 2 |  Vikas Khanna✓@vikaskhannagroup | 6.3M | — | cooking | elite | View profile → |
| 3 |  Olivia Frances Culpo✓@oliviaculpo | 5.4M | — | cooking | premium | View profile → |
| 4 |  Ina Garten✓@inagarten | 5.0M | — | cooking | elite | View profile → |
| 5 |  NYT Cooking✓@nytcooking | 4.8M | — | cooking | elite | View profile → |
| 6 |  Ree Drummond - The Pioneer Woman✓@thepioneerwoman | 4.4M | — | cooking | standard | View profile → |
| 7 |  Allrecipes✓@allrecipes | 4.2M | — | cooking | standard | View profile → |
| 8 |  ANDRES DE OLIVEIRA✓@andrescooking | 4.2M | — | cooking | elite | View profile → |
| 9 |  Antoni Porowski✓@antoni | 3.9M | — | cooking | premium | View profile → |
| 10 |  Derek Wolf✓@overthefirecooking | 3.7M | — | cooking | elite | View profile → |
| 11 |  albert_cancook✓@albert_cancook | 3.5M | — | cooking | elite | View profile → |
| 12 |  Daniel & Eunice✓@pov_husband | 3.4M | — | cooking | premium | View profile → |
| 13 |  Karim Saad✓@ice.karimcooks | 3.2M | — | cooking | elite | View profile → |
| 14 |  Owen Han✓@owen.han | 3.0M | — | cooking | premium | View profile → |
| 15 |  Martha Stewart✓@marthastewart48 | 3.0M | — | cooking | elite | View profile → |
| 16 |  Jai Nice✓@jai_nice | 2.6M | — | cooking | standard | View profile → |
| 17 |  My Nguyen✓@myhealthydish | 2.6M | — | cooking | premium | View profile → |
| 18 |  Giada DeLaurentiis✓@giadadelaurentiis | 2.5M | — | cooking | elite | View profile → |
| 19 |  Joshua Weissman✓@joshuaweissman | 2.4M | — | cooking | premium | View profile → |
| 20 |  Joshua Williford aka The Rapping Chef✓@rappingchef | 2.4M | — | cooking | standard | View profile → |
| 21 |  Gina Homolka - Healthy Recipes✓@skinnytaste | 2.2M | — | cooking | premium | View profile → |
| 22 |  Padma Lakshmi✓@padmalakshmi | 2.1M | — | cooking | elite | View profile → |
| 23 |  Bobby Flay✓@bobbyflay | 2.1M | — | cooking | elite | View profile → |
| 24 |  Karissa Manzi✓@karissastevens_ | 2.1M | — | cooking | elite | View profile → |
| 25 |  Williams Sonoma✓@williamssonoma | 2.0M | — | cooking | premium | View profile → |
| 26 |  Tiny Kitchen by Tastemade✓@tinykitchentm | 2.0M | — | cooking | elite | View profile → |
| 27 |  America's Test Kitchen✓@testkitchen | 2.0M | — | cooking | standard | View profile → |
| 28 |  Daven Gates aka OneStopChop✓@onestopchop_ | 2.0M | — | cooking | premium | View profile → |
| 29 |  Alton Brown✓@altonbrown | 1.8M | — | cooking | elite | View profile → |
| 30 |  Morgan Adams✓@morganadams | 1.7M | — | cooking | standard | View profile → |
| 31 |  Guga from Guga Foods✓@gugafoods | 1.6M | — | cooking | premium | View profile → |
| 32 |  Carolina Gelen✓@carolinagelen | 1.5M | — | cooking | elite | View profile → |
| 33 |  Le Creuset✓@lecreuset | 1.5M | — | cooking | premium | View profile → |
| 34 |  Josh Elkin✓@thejoshelkin | 1.4M | — | cooking | standard | View profile → |
| 35 |  Rachael Ray✓@rachaelray | 1.4M | — | cooking | elite | View profile → |
| 36 |  José Andrés✓@chefjoseandres | 1.4M | — | cooking | elite | View profile → |
| 37 |  Geoffrey Zakarian✓@geoffreyzakarian | 1.4M | — | cooking | premium | View profile → |
| 38 |  Nadia Aidi✓@foodmymuse | 1.3M | — | cooking | premium | View profile → |
| 39 |  Keyshawn Hudson✓@chefkeysh | 1.3M | — | cooking | elite | View profile → |
| 40 |  Caitlin Latessa-Greene✓@starinfinitefood | 1.3M | — | cooking | premium | View profile → |
| 41 |  rachel✓@rachlmansfield | 1.3M | — | cooking | standard | View profile → |
| 42 |  Alex Guarnaschelli The “ICAG”✓@guarnaschelli | 1.3M | — | cooking | premium | View profile → |
| 43 |  Benjamin Kendrick✓@kendrick_bbq | 1.3M | — | cooking | premium | View profile → |
| 44 |  UncleBob✓@bobbypombo | 1.3M | — | cooking | elite | View profile → |
| 45 |  Traeger Grills✓@traegergrills | 1.3M | — | cooking | premium | View profile → |
| 46 |  Summers homayed✓@summers_homemade_meals | 1.2M | — | cooking | premium | View profile → |
| 47 |  Ereka Vetrini✓@erekav | 1.2M | — | cooking | standard | View profile → |
| 48 |  Matt Price✓@_mrmakeithappen_ | 1.2M | — | cooking | standard | View profile → |
| 49 |  Kent Rollins | Outdoor Cooking✓@cowboykentrollins | 1.2M | — | cooking | premium | View profile → |
| 50 |  Adam and Joanne Gallagher✓@inspiredtaste | 1.2M | — | cooking | standard | View profile → |
Hiring cooking in united states creators: what to look for
When hiring creators in the Cooking segment, brands should consider several factors to ensure alignment with their marketing goals. It's important to evaluate the creator's engagement rate, as an average of 1.43% indicates how well they connect with their audience. Additionally, brands should assess the creator's follower demographics, ensuring they reach the desired target market. Reviewing the content style and quality is crucial, as it should resonate with the brand's identity. Lastly, understanding the creator's typical pricing structure can help brands make informed decisions about budget allocation.
Frequently asked questions
What is the average engagement rate for creators in the Cooking segment?
The average engagement rate for creators in the Cooking segment is 1.43%.
What should brands consider when hiring creators in this niche?
Brands should consider engagement rates, follower demographics, content quality, and alignment with their marketing goals.
What are the typical pricing tiers for creators in the Cooking segment?
Typical pricing tiers for creators in the Cooking segment vary based on follower count and engagement but should be evaluated on a case-by-case basis.