Top Cooking in United States Influencers in 2026

2,553creators
1.43%avg engagement
32Kmedian followers
New York Β· Miami Β· Los Angelestop cities

Zaver lists 2,553 vetted cooking in united states influencers on Instagram, averaging 1.43% engagement with a median audience of 31,781 followers. The segment's biggest hubs are New York, Miami, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The Cooking segment in the United States features a diverse group of 2,553 creators, each contributing to a vibrant community centered around culinary content. With an average engagement rate of 1.43%, these creators effectively connect with their audiences, fostering interaction and interest in their cooking-related posts. The median follower count stands at 31,781, indicating a substantial reach for many creators in this niche. Additionally, key cities such as New York, Miami, and Los Angeles serve as hubs for culinary influencers, reflecting the geographic diversity of this segment. Brands looking to engage with this audience can find a variety of creators who cater to different tastes and styles, making it essential to evaluate their content and engagement metrics carefully. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Tastemade | Dinner, solvedβœ“@tastemade6.4M - cookingstandardOpen profile β†—
2Vikas Khannaβœ“@vikaskhannagroup6.3M - cookingeliteOpen profile β†—
3Olivia Frances Culpoβœ“@oliviaculpo5.4M - cookingpremiumOpen profile β†—
4Ina Gartenβœ“@inagarten5.0M - cookingeliteOpen profile β†—
5NYT Cookingβœ“@nytcooking4.8M - cookingeliteOpen profile β†—
6Ree Drummond - The Pioneer Womanβœ“@thepioneerwoman4.4M - cookingstandardOpen profile β†—
7Allrecipesβœ“@allrecipes4.2M - cookingstandardOpen profile β†—
8ANDRES DE OLIVEIRAβœ“@andrescooking4.2M - cookingeliteOpen profile β†—
9Antoni Porowskiβœ“@antoni3.9M - cookingpremiumOpen profile β†—
10Derek Wolfβœ“@overthefirecooking3.7M - cookingeliteOpen profile β†—
11albert_cancookβœ“@albert_cancook3.5M - cookingeliteOpen profile β†—
12Daniel & Euniceβœ“@pov_husband3.4M - cookingpremiumOpen profile β†—
13Karim Saadβœ“@ice.karimcooks3.2M - cookingeliteOpen profile β†—
14Owen Hanβœ“@owen.han3.0M - cookingpremiumOpen profile β†—
15Martha Stewartβœ“@marthastewart483.0M - cookingeliteOpen profile β†—
16Jai Niceβœ“@jai_nice2.6M - cookingstandardOpen profile β†—
17My Nguyenβœ“@myhealthydish2.6M - cookingpremiumOpen profile β†—
18Giada DeLaurentiisβœ“@giadadelaurentiis2.5M - cookingeliteOpen profile β†—
19Joshua Weissmanβœ“@joshuaweissman2.4M - cookingpremiumOpen profile β†—
20Joshua Williford aka The Rapping Chefβœ“@rappingchef2.4M - cookingstandardOpen profile β†—
21Gina Homolka - Healthy Recipesβœ“@skinnytaste2.2M - cookingpremiumOpen profile β†—
22Padma Lakshmiβœ“@padmalakshmi2.1M - cookingeliteOpen profile β†—
23Bobby Flayβœ“@bobbyflay2.1M - cookingeliteOpen profile β†—
24Karissa Manziβœ“@karissastevens_2.1M - cookingeliteOpen profile β†—
25Williams Sonomaβœ“@williamssonoma2.0M - cookingpremiumOpen profile β†—
26Tiny Kitchen by Tastemadeβœ“@tinykitchentm2.0M - cookingeliteOpen profile β†—
27America's Test Kitchenβœ“@testkitchen2.0M - cookingstandardOpen profile β†—
28Daven Gates aka OneStopChopβœ“@onestopchop_2.0M - cookingpremiumOpen profile β†—
29Alton Brownβœ“@altonbrown1.8M - cookingeliteOpen profile β†—
30Morgan Adamsβœ“@morganadams1.7M - cookingstandardOpen profile β†—
31Guga from Guga Foodsβœ“@gugafoods1.6M - cookingpremiumOpen profile β†—
32Carolina Gelenβœ“@carolinagelen1.5M - cookingeliteOpen profile β†—
33Le Creusetβœ“@lecreuset1.5M - cookingpremiumOpen profile β†—
34Josh Elkinβœ“@thejoshelkin1.4M - cookingstandardOpen profile β†—
35Rachael Rayβœ“@rachaelray1.4M - cookingeliteOpen profile β†—
36JosΓ© AndrΓ©sβœ“@chefjoseandres1.4M - cookingeliteOpen profile β†—
37Geoffrey Zakarianβœ“@geoffreyzakarian1.4M - cookingpremiumOpen profile β†—
38Nadia Aidiβœ“@foodmymuse1.3M - cookingpremiumOpen profile β†—
39Keyshawn Hudsonβœ“@chefkeysh1.3M - cookingeliteOpen profile β†—
40Caitlin Latessa-Greeneβœ“@starinfinitefood1.3M - cookingpremiumOpen profile β†—
41rachelβœ“@rachlmansfield1.3M - cookingstandardOpen profile β†—
42Alex Guarnaschelli The β€œICAGβ€βœ“@guarnaschelli1.3M - cookingpremiumOpen profile β†—
43Benjamin Kendrickβœ“@kendrick_bbq1.3M - cookingpremiumOpen profile β†—
44UncleBobβœ“@bobbypombo1.3M - cookingeliteOpen profile β†—
45Traeger Grillsβœ“@traegergrills1.3M - cookingpremiumOpen profile β†—
46Summers homayedβœ“@summers_homemade_meals1.2M - cookingpremiumOpen profile β†—
47Ereka Vetriniβœ“@erekav1.2M - cookingstandardOpen profile β†—
48Matt Priceβœ“@_mrmakeithappen_1.2M - cookingstandardOpen profile β†—
49Kent Rollins | Outdoor Cookingβœ“@cowboykentrollins1.2M - cookingpremiumOpen profile β†—
50Adam and Joanne Gallagherβœ“@inspiredtaste1.2M - cookingstandardOpen profile β†—

Hiring cooking in united states creators: what to look for

When hiring creators in the Cooking segment, brands should consider several factors to ensure alignment with their marketing goals. It's important to evaluate the creator's engagement rate, as an average of 1.43% indicates how well they connect with their audience. Additionally, brands should assess the creator's follower demographics, ensuring they reach the desired target market. Reviewing the content style and quality is crucial, as it should resonate with the brand's identity. Lastly, understanding the creator's typical pricing structure can help brands make informed decisions about budget allocation.

Frequently asked questions

What is the average engagement rate for creators in the Cooking segment?

The average engagement rate for creators in the Cooking segment is 1.43%.

What should brands consider when hiring creators in this niche?

Brands should consider engagement rates, follower demographics, content quality, and alignment with their marketing goals.

What are the typical pricing tiers for creators in the Cooking segment?

Typical pricing tiers for creators in the Cooking segment vary based on follower count and engagement but should be evaluated on a case-by-case basis.