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Top Basketball in United States Influencers in 2026

2,674creators
33Kmedian followers
Los Angeles · New York · Atlantatop cities

Zaver lists 2,674 vetted basketball in united states influencers on Instagram with a median audience of 33,123 followers. The segment's biggest hubs are Los Angeles, New York, Atlanta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The United States basketball segment features a diverse group of 2,674 creators, each contributing to the vibrant basketball culture across the country. The median follower count for these creators is 33,123, indicating a solid audience base that brands can engage with. Major cities such as Los Angeles, New York, and Atlanta serve as key hubs for basketball content, reflecting the sport's popularity in urban areas. While the average engagement rate is not specified, marketers should consider the potential reach and influence these creators have within the basketball community. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1NBA✓@nba88M—basketballeliteView profile →
2Wardell Curry✓@stephencurry3057M—basketballeliteView profile →
3House of Highlights✓@houseofhighlights51M—basketballeliteView profile →
4DR. SHAQUILLE O'NEAL Ed.D.✓@shaq35M—basketballeliteView profile →
5Los Angeles Lakers✓@lakers25M—basketballeliteView profile →
6Bleacher Report✓@bleacherreport22M—basketballeliteView profile →
7Russell Westbrook✓@russwest4422M—basketballeliteView profile →
8Kyrie A. Irving✓@kyrieirving20M—basketballeliteView profile →
9dwyanewade✓@dwyanewade19M—basketballeliteView profile →
10Lonzo Ball✓@zo17M—basketballpremiumView profile →
11Klay Thompson✓@klaythompson16M—basketballeliteView profile →
12Giannis Antetokounmpo✓@giannis_an3416M—basketballeliteView profile →
13Cleveland Cavaliers✓@cavs16M—basketballeliteView profile →
14Nike Basketball✓@nikebasketball16M—basketballpremiumView profile →
15Allen Iverson✓@theofficialai314M—basketballpremiumView profile →
16Bill Russell✓@kodakblack13M—basketballeliteView profile →
17Luka Doncic✓@lukadoncic11M—basketballeliteView profile →
18LaMelo Ball✓@melo11M—basketballeliteView profile →
19Jimmy Butler✓@jimmybutler9.7M—basketballeliteView profile →
20Damian Lillard✓@damianlillard9.6M—basketballeliteView profile →
21Paul George✓@ygtrece9.3M—basketballeliteView profile →
22Boston Celtics✓@celtics8.3M—basketballpremiumView profile →
23Ballislife✓@ballislife8.2M—basketballeliteView profile →
24Carmelo Anthony✓@carmeloanthony7.9M—basketballpremiumView profile →
25@nbatv✓@nbatv7.7M—basketballpremiumView profile →
26NBA on ESPN✓@nbaonespn7.5M—basketballeliteView profile →
27JR Smith✓@teamswish7.4M—basketballeliteView profile →
28Jayson Tatum🙏🏀✓@jaytatum07.2M—basketballeliteView profile →
29Joel "The Process" Embiid✓@joelembiid7.0M—basketballeliteView profile →
30Miami HEAT✓@miamiheat6.5M—basketballeliteView profile →
31Victor Wembanyama 🇫🇷✓@wemby6.3M—basketballeliteView profile →
32Houston Rockets✓@houstonrockets6.2M—basketballeliteView profile →
33San Antonio Spurs✓@spurs6.2M—basketballeliteView profile →
34NBA History✓@nbahistory5.9M—basketballeliteView profile →
35New York Knicks 🏀✓@nyknicks5.7M—basketballpremiumView profile →
36Anthony Edwards✓@theanthonyedwards_5.5M—basketballeliteView profile →
37Milwaukee Bucks✓@bucks5.3M—basketballpremiumView profile →
38Dennis Schröder✓@ds17_fg5.2M—basketballeliteView profile →
39ANGEL REESE✓@angel.reese5.2M—basketballeliteView profile →
40LA Clippers✓@laclippers5.1M—basketballeliteView profile →
41Shai Gilgeous-Alexander✓@shai5.1M—basketballeliteView profile →
42Ernest Owens✓@ernez5405.1M—basketballeliteView profile →
43Trae Young✓@traeyoung4.8M—basketballeliteView profile →
44Zion Williamson✓@zionwilliamson4.8M—basketballeliteView profile →
45USA Basketball✓@usabasketball4.7M—basketballeliteView profile →
46Karl-Anthony Towns✓@karltowns4.7M—basketballeliteView profile →
47Brooklyn Nets✓@brooklynnets4.7M—basketballeliteView profile →
48Philadelphia 76ers✓@sixers4.5M—basketballeliteView profile →
49NBA Shooting Coach ( Chris Matthews )✓@lethalshooter4.5M—basketballeliteView profile →
50SLAM✓@slam4.4M—basketballeliteView profile →

Hiring basketball in united states creators: what to look for

When hiring creators in the basketball segment, brands should prioritize creators who align with their values and target audience. Evaluating the creator's engagement with their followers is crucial, as it reflects their ability to connect and influence. Brands should also consider the creator's content style and authenticity, ensuring it resonates with basketball enthusiasts. Furthermore, geographic relevance is important; creators based in top cities like Los Angeles, New York, and Atlanta may offer localized engagement opportunities.

Frequently asked questions

What is the typical pricing for creators in the basketball segment?

Pricing tiers can vary widely based on the creator's follower count and engagement. Generally, brands can expect to negotiate based on these factors.

What is the average engagement rate for creators in this segment?

The average engagement rate for this segment is not specified, but it is an important metric for assessing creator effectiveness.

How many creators are there in the United States basketball segment?

There are 2,674 creators in the United States basketball segment.