Top Baking in United States Influencers in 2026

2,170creators
1.35%avg engagement
25Kmedian followers
New York · Los Angeles · Chicagotop cities

Zaver lists 2,170 vetted baking in united states influencers on Instagram, averaging 1.35% engagement with a median audience of 24,641 followers. The segment's biggest hubs are New York, Los Angeles, Chicago. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The United States Baking segment features a diverse array of 2,170 creators who engage audiences through their baking content. With an average engagement rate of 1.35%, these creators effectively connect with their followers, sharing recipes, tips, and baking techniques. The median follower count in this segment stands at 24,641, indicating a substantial reach for brands looking to collaborate. Notably, the top cities for these creators include New York, Los Angeles, and Chicago, suggesting a concentration of talent in major urban areas. Brands can leverage this segment to tap into a passionate community of baking enthusiasts. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Jessica Weaver✓@jessicakes3311M—bakingeliteView profile →
2DeJa 🍞✓@dejloaf7.4M—bakingeliteView profile →
3Crumbl✓@crumbl6.4M—bakingeliteView profile →
4Buddy Valastro✓@buddyvalastro5.1M—bakingeliteView profile →
5Rosanna Pansino✓@rosannapansino4.2M—bakingpremiumView profile →
6Wilton Cake Decorating✓@wiltoncakes3.0M—bakingeliteView profile →
7BuzzFeed Food✓@buzzfeedfood2.9M—bakingeliteView profile →
8Carlo's Bakery✓@carlosbakery2.8M—bakingeliteView profile →
9Sideserf Cake Studio✓@sideserfcakes1.9M—bakingeliteView profile →
10CakeGuide@cakeguide1.8M—bakingeliteView profile →
11Baked by Melissa✓@bakedbymelissa1.8M—bakingeliteView profile →
12Sarah Fennel✓@bromabakery1.5M—bakingpremiumView profile →
13Jessica Natvig | Lady Sourdough & Sweets✓@lady.sourdough1.3M—bakingpremiumView profile →
14Tiffany Toth✓@tiffanytothxoxo1.2M—bakingstandardView profile →
15Sally McKenney✓@sallysbakeblog1.2M—bakingstandardView profile →
16Jessie Jane Daye✓@jessiejanedaye1.1M—bakingpremiumView profile →
17Amy || Neuroticmom✓@neuroticmom1.1M—bakingpremiumView profile →
18Jake Cohen✓@jakecohen1.1M—bakingpremiumView profile →
19Sonja Norwood Custom Cookies✓@wickdconfections1.1M—bakingpremiumView profile →
20Magnolia Bakery✓@magnoliabakery1.0M—bakingeliteView profile →
21King Arthur Baking Company✓@kingarthurbaking1.0M—bakingeliteView profile →
22divinedelicaciescakes✓@divinedelicaciescakes1.0M—bakingpremiumView profile →
23SweetAmbs - Amber Spiegel✓@sweetambs969K—bakingpremiumView profile →
24Caleb Daesung Seo | 서대성✓@daesungseo98916K—bakingpremiumView profile →
25Catherine Zhang✓@catherine.desserts893K—bakingpremiumView profile →
26Stefani Pollack✓@cupcakeproject873K—bakingpremiumView profile →
27MANANA ARAKELYAN✓@mananamariee842K—bakingpremiumView profile →
28Ashley | Baker By Nature@bakerbynature840K—bakingpremiumView profile →
29Nothing Bundt Cakes✓@nothingbundtcakes772K—bakingstandardView profile →
30Lisa Valastro✓@lisavalastro4734K—bakingpremiumView profile →
31Tessa Arias | Handle the Heat®✓@handletheheat725K—bakingstandardView profile →
32Mandy Merriman - Baking with Blondie✓@bakingwithblondie691K—bakingpremiumView profile →
33Lulu Kayla@lulukaylacupcake689K—bakingpremiumView profile →
34Levain Bakery✓@levainbakery659K—bakingstandardView profile →
35Jocelyn Delk Adams✓@grandbabycakes657K—bakingpremiumView profile →
36Marco@pastry_mark652K—bakingpremiumView profile →
37Sasha Aleksandra Nary✓@sashacakeschicago638K—bakingpremiumView profile →
38Maegan Brown ~ The BakerMama✓@thebakermama637K—bakingpremiumView profile →
39Evelyn Ariana Ortiz✓@_evess617K—bakingpremiumView profile →
40Xandy Sutherland Nickel✓@a_sutherland_belle610K—bakingstandardView profile →
41Sprinkles✓@sprinklescupcakes607K—bakingstandardView profile →
42Christine McConnell✓@christinehmcconnell583K—bakingpremiumView profile →
43casey c@caseycalvert570K—bakingpremiumView profile →
44christinatosi✓@christinatosi552K—bakingpremiumView profile →
45Whitney DePaoli | Sugar & Sparrow✓@sugarandsparrowco550K—bakingpremiumView profile →
46Betty Crocker✓@bettycrocker536K—bakingpremiumView profile →
47Andrew Fuller✓@sugarfreakshow534K—bakingpremiumView profile →
48Sarah Kadison✓@sarahsfitfood533K—bakingpremiumView profile →
49Nerdy Nummies✓@nerdynummies532K—bakingpremiumView profile →
50Laura Garcia 🎂🎼👸🏼🐘💍👑✓@laura__osmani532K—bakingpremiumView profile →

Hiring baking in united states creators: what to look for

When hiring creators in the United States Baking segment, brands should prioritize engagement over follower count. An average engagement rate of 1.35% indicates that audiences are actively interacting with content. Brands should also consider the creator's niche alignment with their products and the authenticity of their content. Collaborating with creators who have a genuine passion for baking can enhance brand credibility. Additionally, brands should assess the geographic distribution of creators, focusing on those in top cities like New York, Los Angeles, and Chicago for targeted campaigns.

Frequently asked questions

What is the typical pricing for creators in the Baking segment?

Pricing can vary widely based on the creator's reach and engagement, typically falling into tiered ranges.

What is the average engagement rate in this segment?

The average engagement rate for creators in the Baking segment is 1.35%.

How many creators are there in the United States Baking segment?

There are 2,170 creators in the United States Baking segment.