Top Baking in United States Influencers in 2026
Zaver lists 2,170 vetted baking in united states influencers on Instagram, averaging 1.35% engagement with a median audience of 24,641 followers. The segment's biggest hubs are New York, Los Angeles, Chicago. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United States Baking segment features a diverse array of 2,170 creators who engage audiences through their baking content. With an average engagement rate of 1.35%, these creators effectively connect with their followers, sharing recipes, tips, and baking techniques. The median follower count in this segment stands at 24,641, indicating a substantial reach for brands looking to collaborate. Notably, the top cities for these creators include New York, Los Angeles, and Chicago, suggesting a concentration of talent in major urban areas. Brands can leverage this segment to tap into a passionate community of baking enthusiasts. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 | 11M | — | baking | elite | View profile → | |
| 2 | 7.4M | — | baking | elite | View profile → | |
| 3 | 6.4M | — | baking | elite | View profile → | |
| 4 | 5.1M | — | baking | elite | View profile → | |
| 5 | 4.2M | — | baking | premium | View profile → | |
| 6 | 3.0M | — | baking | elite | View profile → | |
| 7 | 2.9M | — | baking | elite | View profile → | |
| 8 | 2.8M | — | baking | elite | View profile → | |
| 9 | 1.9M | — | baking | elite | View profile → | |
| 10 | 1.8M | — | baking | elite | View profile → | |
| 11 | 1.8M | — | baking | elite | View profile → | |
| 12 | 1.5M | — | baking | premium | View profile → | |
| 13 | 1.3M | — | baking | premium | View profile → | |
| 14 | 1.2M | — | baking | standard | View profile → | |
| 15 | 1.2M | — | baking | standard | View profile → | |
| 16 | 1.1M | — | baking | premium | View profile → | |
| 17 | 1.1M | — | baking | premium | View profile → | |
| 18 | 1.1M | — | baking | premium | View profile → | |
| 19 | 1.1M | — | baking | premium | View profile → | |
| 20 | 1.0M | — | baking | elite | View profile → | |
| 21 | 1.0M | — | baking | elite | View profile → | |
| 22 | 1.0M | — | baking | premium | View profile → | |
| 23 | 969K | — | baking | premium | View profile → | |
| 24 | 916K | — | baking | premium | View profile → | |
| 25 | 893K | — | baking | premium | View profile → | |
| 26 | 873K | — | baking | premium | View profile → | |
| 27 | 842K | — | baking | premium | View profile → | |
| 28 | 840K | — | baking | premium | View profile → | |
| 29 | 772K | — | baking | standard | View profile → | |
| 30 | 734K | — | baking | premium | View profile → | |
| 31 | 725K | — | baking | standard | View profile → | |
| 32 | 691K | — | baking | premium | View profile → | |
| 33 | 689K | — | baking | premium | View profile → | |
| 34 | 659K | — | baking | standard | View profile → | |
| 35 | 657K | — | baking | premium | View profile → | |
| 36 | 652K | — | baking | premium | View profile → | |
| 37 | 638K | — | baking | premium | View profile → | |
| 38 | 637K | — | baking | premium | View profile → | |
| 39 | 617K | — | baking | premium | View profile → | |
| 40 | 610K | — | baking | standard | View profile → | |
| 41 | 607K | — | baking | standard | View profile → | |
| 42 | 583K | — | baking | premium | View profile → | |
| 43 | 570K | — | baking | premium | View profile → | |
| 44 | 552K | — | baking | premium | View profile → | |
| 45 | 550K | — | baking | premium | View profile → | |
| 46 | 536K | — | baking | premium | View profile → | |
| 47 | 534K | — | baking | premium | View profile → | |
| 48 | 533K | — | baking | premium | View profile → | |
| 49 | 532K | — | baking | premium | View profile → | |
| 50 | 532K | — | baking | premium | View profile → |
Hiring baking in united states creators: what to look for
When hiring creators in the United States Baking segment, brands should prioritize engagement over follower count. An average engagement rate of 1.35% indicates that audiences are actively interacting with content. Brands should also consider the creator's niche alignment with their products and the authenticity of their content. Collaborating with creators who have a genuine passion for baking can enhance brand credibility. Additionally, brands should assess the geographic distribution of creators, focusing on those in top cities like New York, Los Angeles, and Chicago for targeted campaigns.
Frequently asked questions
What is the typical pricing for creators in the Baking segment?
Pricing can vary widely based on the creator's reach and engagement, typically falling into tiered ranges.
What is the average engagement rate in this segment?
The average engagement rate for creators in the Baking segment is 1.35%.
How many creators are there in the United States Baking segment?
There are 2,170 creators in the United States Baking segment.