Top Wine in United Kingdom Influencers in 2026
Zaver lists 44 vetted wine in united kingdom influencers on Instagram with a median audience of 27,576 followers. The segment's biggest hubs are London, Cotignac, Seattle. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom Wine segment features a total of 44 creators, showcasing a diverse range of content related to wine. The median follower count among these creators is 27,576, indicating a substantial audience for wine-related marketing. While the average engagement rate is not specified, brands can expect varying levels of interaction with posts. The top cities where these creators are based include London, Cotignac, and Seattle, suggesting a geographical spread that could be beneficial for targeted campaigns. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Евгений Чичваркин✓@tot_samy_chichvarkin | 937K | — | wine | premium | View profile → |
| 2 |  Decanter✓@decanter | 279K | — | wine | premium | View profile → |
| 3 |  Liam D’Arcy | The Wine Wally✓@thewinewally | 191K | — | wine | standard | View profile → |
| 4 |  Helen McGinn✓@knackeredmother | 143K | — | wine | premium | View profile → |
| 5 | 140K | — | wine | premium | View profile → | |
| 6 |  JancisRobinson.com✓@jancisrobinson | 140K | — | wine | premium | View profile → |
| 7 |  Maison Mirabeau - Créateur de Rosé✓@maisonmirabeau | 127K | — | wine | premium | View profile → |
| 8 |  Harriet✓@sipswithharriet | 102K | — | wine | standard | View profile → |
| 9 |  Chloe Delevingne✓@cdelevingne | 89K | — | wine | premium | View profile → |
| 10 |  Hedonism Wines✓@hedonism_wines | 82K | — | wine | premium | View profile → |
| 11 |  Berry Bros. & Rudd✓@berrybrosrudd | 82K | — | wine | premium | View profile → |
| 12 |  Ksenia Karpenko✓@ksenia.karpenko.wine | 78K | — | wine | premium | View profile → |
| 13 |  Olly Smith✓@ollysmith | 77K | — | wine | premium | View profile → |
| 14 | 75K | — | wine | elite | View profile → | |
| 15 |  Chapel Down✓@chapeldown | 72K | — | wine | premium | View profile → |
| 16 |  Majestic Wine✓@majesticwine | 70K | — | wine | standard | View profile → |
| 17 |  RAW WINE✓@rawwineworld | 69K | — | wine | standard | View profile → |
| 18 |  Jamie Goode✓@drjamiegoode | 60K | — | wine | premium | View profile → |
| 19 |  Naked Wines UK✓@nakedwines | 54K | — | wine | premium | View profile → |
| 20 | 43K | — | wine | standard | View profile → | |
| 21 | 29K | — | wine | standard | View profile → | |
| 22 |  Melania Battiston✓@mela_batti | 28K | — | wine | standard | View profile → |
| 23 | 26K | — | wine | standard | View profile → | |
| 24 |  Lucy Hitchcock✓@lucyhitchcock_ | 26K | — | wine | standard | View profile → |
| 25 |  Helena Nicklin✓@helenasips | 24K | — | wine | premium | View profile → |
| 26 |  Lucas Reynaud-Paligot✓@lucas_wine_uk | 21K | — | wine | premium | View profile → |
| 27 |  Amelia Singer✓@amelias_wine | 19K | — | wine | premium | View profile → |
| 28 |  Mattia Tabacco✓@the.wine.hunter | 18K | — | wine | premium | View profile → |
| 29 |  Luca Dusi✓@lucapassionevino | 17K | — | wine | standard | View profile → |
| 30 | 14K | — | wine | premium | View profile → | |
| 31 | 14K | — | wine | standard | View profile → | |
| 32 | 13K | — | wine | premium | View profile → | |
| 33 |  Alice Griffiths✓@alicegriffithswine | 12K | — | wine | premium | View profile → |
| 34 | 11K | — | wine | standard | View profile → | |
| 35 |  Tuva Villa✓@tuvavilla_ | 9.0K | — | wine | standard | View profile → |
| 36 |  Carine Silva Pharr✓@brazilian_sommelier | 8.9K | — | wine | premium | View profile → |
| 37 |  Matthew Jukes✓@matthewjukes | 8.9K | — | wine | premium | View profile → |
| 38 | 8.2K | — | wine | standard | View profile → | |
| 39 |  Latitude Wine✓@latitudewine | 7.3K | — | wine | premium | View profile → |
| 40 |  Neil Ridley✓@ridleydrinks | 6.5K | — | wine | premium | View profile → |
| 41 |  Emma Sleight✓@ediblewomen | 5.9K | — | wine | premium | View profile → |
| 42 | 5.7K | — | wine | standard | View profile → | |
| 43 | 5.5K | — | wine | premium | View profile → | |
| 44 |  Bert Blaize✓@bertblaize | 5.5K | — | wine | premium | View profile → |
Hiring wine in united kingdom creators: what to look for
When hiring creators in the United Kingdom Wine segment, brands should prioritize those with a genuine passion for wine and a demonstrated ability to engage their audience. It is important to assess the quality of content, as well as the alignment of the creator's style with the brand's image. Brands should also consider the creator's audience demographics and location, particularly focusing on creators based in key cities like London. Establishing clear collaboration goals and expectations can lead to more effective partnerships.
Frequently asked questions
What is the typical pricing for creators in the United Kingdom Wine segment?
Pricing can vary widely depending on the creator's reach and engagement, but brands should expect to find options across different price tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but brands should evaluate individual creators for their specific engagement metrics.
How many creators are there in the United Kingdom Wine segment?
There are 44 creators in the United Kingdom Wine segment.