Top Travel in United Kingdom Influencers in 2026
Zaver lists 1,028 vetted travel in united kingdom influencers on Instagram, averaging 0.01% engagement with a median audience of 40,581 followers. The segment's biggest hubs are London, Luton, Glasgow. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom travel segment comprises 1,028 creators, each contributing to the diverse landscape of travel content. With an average engagement rate of 0.01%, these creators attract audiences interested in various travel experiences. The median follower count in this segment is 40,581, indicating a substantial reach for potential collaborations. The top cities represented by these creators include London, Luton, and Glasgow, showcasing a mix of urban and regional travel perspectives. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  National Geographic Travel✓@natgeotravel | 45M | — | travel | elite | View profile → |
| 2 |  BEAUTIFUL DESTINATIONS✓@beautifuldestinations | 24M | — | travel | elite | View profile → |
| 3 |  Richard Sales✓@richardsalesofficial | 4.1M | — | travel | premium | View profile → |
| 4 |  EVE @therealeve 🐾✓@therealeve | 2.9M | — | travel | premium | View profile → |
| 5 |  Jennifer Tuffen | London Travel Blogger✓@izkiz | 2.5M | — | travel | premium | View profile → |
| 6 |  Condé Nast Traveller✓@condenasttraveller | 2.4M | — | travel | elite | View profile → |
| 7 |  Oliver Phelps✓@oliver_phelps | 2.4M | — | travel | premium | View profile → |
| 8 |  VisitScotland | Travel & Inspiration✓@visitscotland | 1.8M | — | travel | standard | View profile → |
| 9 |  VISIT LONDON✓@visitlondon | 1.8M | — | travel | premium | View profile → |
| 10 |  British Airways✓@british_airways | 1.6M | — | travel | premium | View profile → |
| 11 |  Nella Rose✓@nellarose | 1.6M | — | travel | premium | View profile → |
| 12 |  Joshua McCartney✓@joshtheinternofficial | 1.5M | — | travel | elite | View profile → |
| 13 |  Jack Harries✓@jackharries | 1.5M | — | travel | premium | View profile → |
| 14 |  Sarah Kohan✓@sarahkohan | 1.3M | — | travel | elite | View profile → |
| 15 |  Janice Joostema✓@janicejoostemaa | 1.3M | — | travel | premium | View profile → |
| 16 |  Wonderland✓@wonderland | 1.3M | — | travel | premium | View profile → |
| 17 |  Kelly Prince-Wright✓@kellyprincewright | 1.2M | — | travel | elite | View profile → |
| 18 |  National Destinations✓@nationaldestinations | 1.2M | — | travel | elite | View profile → |
| 19 |  James Asquith✓@jamesasquith | 1.1M | — | travel | elite | View profile → |
| 20 |  Marvin Brooks✓@marvinbrooks | 1.1M | — | travel | premium | View profile → |
| 21 |  Sam Jaff✓@sam.official.uk | 1.1M | — | travel | elite | View profile → |
| 22 |  Hidden Scotland✓@hiddenscotland | 1.1M | — | travel | premium | View profile → |
| 23 |  Carolyn✓@theslowtraveler | 1.1M | — | travel | premium | View profile → |
| 24 |  Soraya Rouhanifar✓@ayrosmelody | 1.1M | — | travel | elite | View profile → |
| 25 |  Cara Delahoyde-Massey✓@cara_delahoyde | 1.1M | — | travel | elite | View profile → |
| 26 |  Lady Naomi Jane Adams✓@naomijaneadams | 1.0M | — | travel | premium | View profile → |
| 27 |  Plane Finder®️✓@planefinder | 1.0M | — | travel | standard | View profile → |
| 28 |  BEAUTIFUL MATTERS✓@beautifulmatters | 975K | — | travel | elite | View profile → |
| 29 |  Chris Lawlor✓@chrispaullawlor | 935K | — | travel | elite | View profile → |
| 30 |  Wizz Air✓@wizzair | 932K | — | travel | elite | View profile → |
| 31 |  LaplandUK✓@laplanduk | 922K | — | travel | premium | View profile → |
| 32 |  Marinika Smirnova✓@marinikasmirnov | 919K | — | travel | premium | View profile → |
| 33 |  Mehdi Adel✓@mehdiadelll | 909K | — | travel | premium | View profile → |
| 34 |  CNN Travel✓@cnntravel | 858K | — | travel | premium | View profile → |
| 35 |  Joan O'Shaughnessy✓@two_jays_2 | 810K | — | travel | premium | View profile → |
| 36 |  Exploring London✓@exploringlondon | 810K | — | travel | premium | View profile → |
| 37 |  Sophie Gardner✓@sophiegardner | 808K | — | travel | premium | View profile → |
| 38 |  Belmond✓@belmond | 802K | — | travel | premium | View profile → |
| 39 |  Josie Gibson✓@josiegibson85 | 783K | — | travel | premium | View profile → |
| 40 |  Kelsey Heinrichs✓@kelseyinlondon | 763K | — | travel | premium | View profile → |
| 41 |  Maria✓@mariataktouk | 751K | — | travel | standard | View profile → |
| 42 |  george. ⚡✓@g_cooper | 742K | — | travel | premium | View profile → |
| 43 |  Virgin Atlantic✓@virginatlantic | 724K | — | travel | premium | View profile → |
| 44 |  Ben Fogle✓@benfogle | 709K | — | travel | premium | View profile → |
| 45 |  KENDALL RAE KNIGHT✓@kendallraeknight | 680K | — | travel | premium | View profile → |
| 46 |  Passenger✓@passengerclothing | 633K | — | travel | premium | View profile → |
| 47 |  Chelsea | Holiday Expert✓@holidayexpert | 619K | — | travel | standard | View profile → |
| 48 |  𝗠𝗲𝗵𝗱𝗶 𝗖𝗵𝗲𝘁𝘁𝗮𝗵✓@mehdi_chettah | 611K | — | travel | premium | View profile → |
| 49 |  easyJet✓@easyjet | 599K | — | travel | standard | View profile → |
| 50 |  Skyscanner✓@skyscanner | 590K | — | travel | premium | View profile → |
Hiring travel in united kingdom creators: what to look for
When hiring creators in the United Kingdom travel segment, brands should consider the creator's audience demographics and engagement patterns. It is essential to evaluate how well the creator's content aligns with the brand's values and target market. Additionally, brands should assess the creator's previous collaborations and the authenticity of their travel experiences. Understanding the geographical focus of the creator's content can also enhance the effectiveness of the partnership.
Frequently asked questions
What is the typical pricing for creators in the United Kingdom travel segment?
Pricing can vary widely depending on the creator's follower count and engagement. Brands should expect to see different price tiers based on these factors.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the United Kingdom travel segment is 0.01%.
How many creators are there in the United Kingdom travel segment?
There are 1,028 creators in the United Kingdom travel segment.