Top Sustainability in United Kingdom Influencers in 2026
Zaver lists 113 vetted sustainability in united kingdom influencers on Instagram with a median audience of 50,562 followers. The segment's biggest hubs are London, Wherstead, Cornwall. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom segment focused on Sustainability comprises a total of 113 creators. This niche is characterized by a median follower count of 50,562, indicating a substantial audience size for potential collaborations. The top cities where these creators are based include London, Wherstead, and Cornwall, reflecting a diverse geographical representation within the UK. Brands looking to engage with this segment should consider the unique perspectives and values that sustainability creators bring to their content. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Sam | Sustainable Living✓@sambentley | 1.9M | — | sustainability | standard | View profile → |
| 2 |  Vinted✓@vinted | 936K | — | sustainability | premium | View profile → |
| 3 |  Golnaz Hosseinii🌹گلناز حسینی✓@golnazhosseinii | 803K | — | sustainability | premium | View profile → |
| 4 |  May Elghety✓@mayelghety | 778K | — | sustainability | premium | View profile → |
| 5 |  Greenpeace UK✓@greenpeaceuk | 756K | — | sustainability | premium | View profile → |
| 6 |  Fashion Revolution✓@fash_rev | 519K | — | sustainability | standard | View profile → |
| 7 |  Arizona Muse✓@arizona_muse | 473K | — | sustainability | premium | View profile → |
| 8 |  Venetia La Manna✓@venetialamanna | 461K | — | sustainability | standard | View profile → |
| 9 |  Mathieu Flamini✓@mathieuflamini | 401K | — | sustainability | premium | View profile → |
| 10 |  GRACE AJILORE✓@grace_ajilore | 384K | — | sustainability | premium | View profile → |
| 11 |  Amanda Hearst Rønning✓@amandahearst | 349K | — | sustainability | standard | View profile → |
| 12 |  Too Good To Go✓@toogoodtogo.uk | 315K | — | sustainability | standard | View profile → |
| 13 |  Chilly's | Reusable bottles, cups and more✓@chillys | 300K | — | sustainability | premium | View profile → |
| 14 |  Finisterre✓@finisterre | 287K | — | sustainability | premium | View profile → |
| 15 | 280K | — | sustainability | premium | View profile → | |
| 16 |  Story mfg.✓@storymfg | 264K | — | sustainability | standard | View profile → |
| 17 |  Gwilym C Pugh FRGS✓@gwilymcpugh | 256K | — | sustainability | premium | View profile → |
| 18 |  Josh Donaldson✓@earthdr0p | 255K | — | sustainability | standard | View profile → |
| 19 |  Jimmy Doherty✓@jimmysfarm | 247K | — | sustainability | premium | View profile → |
| 20 |  James Dunmore✓@james_dunmore | 217K | — | sustainability | premium | View profile → |
| 21 | 203K | — | sustainability | premium | View profile → | |
| 22 |  Orsola de Castro✓@orsoladecastro | 195K | — | sustainability | standard | View profile → |
| 23 |  Delyth Fetherston-Dilke✓@delythfd | 184K | — | sustainability | premium | View profile → |
| 24 |  Eden Project | Cornwall, UK✓@edenprojectcornwall | 182K | — | sustainability | premium | View profile → |
| 25 |  Eco Age✓@ecoage | 175K | — | sustainability | premium | View profile → |
| 26 |  Dock & Bay | Ultimate Towels✓@dockandbay | 150K | — | sustainability | standard | View profile → |
| 27 |  Octopus Energy✓@octopusenergy | 146K | — | sustainability | standard | View profile → |
| 28 | 145K | — | sustainability | standard | View profile → | |
| 29 |  Notpla✓@notpla | 141K | — | sustainability | standard | View profile → |
| 30 |  bp✓@bp_plc | 136K | — | sustainability | premium | View profile → |
| 31 |  Ellen MacArthur Foundation✓@ellenmacarthurfoundation | 124K | — | sustainability | premium | View profile → |
| 32 |  Goga Ashkenazi✓@goga_vionnet | 117K | — | sustainability | elite | View profile → |
| 33 |  Rapanui✓@rapanuiclothing | 117K | — | sustainability | standard | View profile → |
| 34 | 112K | — | sustainability | standard | View profile → | |
| 35 |  Beatrice Turner✓@beatriceturner | 112K | — | sustainability | standard | View profile → |
| 36 |  M A F E 𓆉 | Sustainability Biodiversity Agrifood✓@mafeafuentes | 110K | — | sustainability | standard | View profile → |
| 37 |  Positive Luxury✓@positiveluxury | 110K | — | sustainability | standard | View profile → |
| 38 | 109K | — | sustainability | premium | View profile → | |
| 39 | 107K | — | sustainability | premium | View profile → | |
| 40 |  BAM® | Bamboo Clothing✓@wearebam | 91K | — | sustainability | standard | View profile → |
| 41 |  VIN + OMI✓@vinandomi | 90K | — | sustainability | standard | View profile → |
| 42 |  Baker Hughes✓@bakerhughesco | 82K | — | sustainability | elite | View profile → |
| 43 | 75K | — | sustainability | standard | View profile → | |
| 44 | 74K | — | sustainability | standard | View profile → | |
| 45 |  Canal & River Trust✓@canalrivertrust | 73K | — | sustainability | standard | View profile → |
| 46 |  Tigerlily Taylor✓@tigerlily.taylor_ | 73K | — | sustainability | standard | View profile → |
| 47 |  Clover Hogan✓@cloverhogan | 72K | — | sustainability | standard | View profile → |
| 48 |  Annie Doble✓@anniedoble | 69K | — | sustainability | standard | View profile → |
| 49 |  Soil Association✓@soilassociation | 68K | — | sustainability | standard | View profile → |
| 50 |  RÆBURN✓@raeburn_design | 67K | — | sustainability | premium | View profile → |
Hiring sustainability in united kingdom creators: what to look for
When hiring creators in the Sustainability segment, brands should prioritize authenticity and alignment with their values. It is essential to evaluate the creator's content style and engagement with their audience to ensure a genuine partnership. Brands should also consider the creator's geographical location, as this can influence their reach and relevance in specific markets. Engaging with creators who have a clear understanding of sustainability issues can enhance brand messaging and resonate with target audiences effectively.
Frequently asked questions
What is the typical pricing for creators in the Sustainability segment?
Pricing can vary widely based on the creator's follower count, engagement levels, and the scope of the collaboration. Brands should expect to see various price tiers depending on these factors.
What is the average engagement rate for creators in this niche?
The average engagement rate in the Sustainability segment is not specified, but brands should analyze individual creator metrics to gauge potential effectiveness.
What are the top cities for Sustainability creators in the UK?
The top cities for Sustainability creators in the UK include London, Wherstead, and Cornwall.