Top Sports in United Kingdom Influencers in 2026
Zaver lists 2,095 vetted sports in united kingdom influencers on Instagram with a median audience of 37,092 followers. The segment's biggest hubs are London, Glasgow, Sheffield. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom sports segment features a diverse array of 2,095 creators who engage audiences with content related to various athletic activities and events. The median follower count among these creators is 37,092, indicating a substantial reach within this niche. While the average engagement rate is not specified, the segment's popularity is reflected in the top cities where these creators are based, including London, Glasgow, and Sheffield. This geographic concentration may offer brands unique opportunities to connect with local audiences who are passionate about sports, making it a relevant segment for targeted marketing efforts. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Chelsea FC✓@chelseafc | 44M | — | sports | elite | View profile → |
| 2 |  Lewis Hamilton✓@lewishamilton | 43M | — | sports | elite | View profile → |
| 3 |  FORMULA 1®✓@f1 | 43M | — | sports | elite | View profile → |
| 4 |  adidas✓@adidas | 29M | — | sports | elite | View profile → |
| 5 |  @anthonyjoshua✓@anthonyjoshua | 18M | — | sports | elite | View profile → |
| 6 |  Mercedes-AMG PETRONAS F1 Team✓@mercedesamgf1 | 16M | — | sports | elite | View profile → |
| 7 |  Oracle Red Bull Racing✓@redbullracing | 16M | — | sports | elite | View profile → |
| 8 |  Eduardo Celmi Camavinga✓@camavinga | 15M | — | sports | elite | View profile → |
| 9 |  Sky Sports✓@skysports | 13M | — | sports | elite | View profile → |
| 10 |  SPORF✓@sporf | 12M | — | sports | premium | View profile → |
| 11 |  Lando Norris✓@lando | 12M | — | sports | elite | View profile → |
| 12 |  Iain Liam Ward✓@thekingofchemo | 9.6M | — | sports | premium | View profile → |
| 13 |  George Russell✓@georgerussell63 | 8.9M | — | sports | elite | View profile → |
| 14 |  SPORTbible✓@sportbible | 7.7M | — | sports | elite | View profile → |
| 15 |  Wimbledon✓@wimbledon | 7.3M | — | sports | elite | View profile → |
| 16 |  Tyson Fury✓@tysonfury | 6.9M | — | sports | premium | View profile → |
| 17 |  Oscar Piastri✓@oscarpiastri | 6.5M | — | sports | elite | View profile → |
| 18 |  Tommy TNT Fury✓@tommyfury | 5.2M | — | sports | elite | View profile → |
| 19 |  UFC Europe✓@ufceurope | 4.9M | — | sports | elite | View profile → |
| 20 |  BWT Alpine Formula One Team✓@alpinef1team | 4.9M | — | sports | elite | View profile → |
| 21 |  Alex Oxlade-Chamberlain✓@alexoxchamberlain | 4.7M | — | sports | elite | View profile → |
| 22 |  Alex Albon✓@alex_albon | 4.4M | — | sports | elite | View profile → |
| 23 |  رياض العزاوي✓@riyadhazzawi | 4.3M | — | sports | elite | View profile → |
| 24 |  Tennis TV✓@tennistv | 4.3M | — | sports | elite | View profile → |
| 25 |  Trevoh Chalobah✓@chalobah | 4.3M | — | sports | premium | View profile → |
| 26 |  Ollie Bearman✓@olliebearman | 4.0M | — | sports | premium | View profile → |
| 27 |  Gabriel Martinelli✓@gabriel.martinelli | 4.0M | — | sports | elite | View profile → |
| 28 |  Visa Cash App Racing Bulls F1 Team✓@visacashapprb | 3.9M | — | sports | elite | View profile → |
| 29 |  BBC SPORT✓@bbcsport | 3.7M | — | sports | elite | View profile → |
| 30 |  Newcastle United✓@nufc | 3.7M | — | sports | elite | View profile → |
| 31 |  ATP Tour✓@atptour | 3.7M | — | sports | elite | View profile → |
| 32 |  TGR Haas F1 Team✓@haasf1team | 3.7M | — | sports | elite | View profile → |
| 33 |  DAZN Boxing✓@daznboxing | 3.1M | — | sports | elite | View profile → |
| 34 |  Conor Benn✓@conorbennofficial | 2.9M | — | sports | elite | View profile → |
| 35 |  Yamaha Racing✓@yamaharacingcomofficial | 2.6M | — | sports | premium | View profile → |
| 36 |  Christian Horner✓@christianhorner | 2.5M | — | sports | elite | View profile → |
| 37 |  RugbyPass✓@rugbypass | 2.4M | — | sports | premium | View profile → |
| 38 |  Drew McIntyre✓@dmcintyrewwe | 2.3M | — | sports | premium | View profile → |
| 39 |  TNT Sports✓@tntsports | 2.3M | — | sports | elite | View profile → |
| 40 |  Olympic Wrestling✓@unitedworldwrestling | 2.3M | — | sports | premium | View profile → |
| 41 |  Andy Murray✓@andymurray | 2.3M | — | sports | elite | View profile → |
| 42 |  Aaron Chalmers✓@aaroncgshore | 2.2M | — | sports | premium | View profile → |
| 43 |  Sky Sports F1✓@skysportsf1 | 2.2M | — | sports | elite | View profile → |
| 44 |  ESPN UK✓@espnuk | 2.2M | — | sports | elite | View profile → |
| 45 |  Rugby World Cup✓@rugbyworldcup | 1.9M | — | sports | elite | View profile → |
| 46 |  World Rugby✓@worldrugby | 1.9M | — | sports | elite | View profile → |
| 47 |  Tom Aspinall✓@tomaspinallofficial | 1.8M | — | sports | elite | View profile → |
| 48 |  Lance Stroll✓@lance_stroll | 1.8M | — | sports | elite | View profile → |
| 49 |  STORROR® since 10.10.10✓@storror | 1.7M | — | sports | premium | View profile → |
| 50 |  GEMMA OWEN✓@gemowen_1 | 1.7M | — | sports | elite | View profile → |
Hiring sports in united kingdom creators: what to look for
When hiring creators in the United Kingdom sports segment, brands should look for individuals whose content aligns with their values and target audience. Consider the creator's engagement metrics, even if specific averages are not available, to gauge their effectiveness in connecting with followers. Additionally, brands should assess the creator's presence in key cities like London, Glasgow, and Sheffield, as this can influence local market penetration. Collaborations with creators who have a strong community presence can enhance brand visibility and authenticity.
Frequently asked questions
What is the typical pricing for creators in the sports segment?
Pricing can vary widely based on factors such as follower count and engagement, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but it is an important metric to consider when evaluating potential partnerships.
How many creators are there in the United Kingdom sports segment?
There are 2,095 creators in this segment.