Top Self-improvement in United Kingdom Influencers in 2026
Zaver lists 451 vetted self-improvement in united kingdom influencers on Instagram, averaging 16.95% engagement with a median audience of 44,933 followers. The segment's biggest hubs are London, Coventry, Poole. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
In the United Kingdom's self-improvement segment, there are a total of 451 creators actively engaging with their audiences. This niche boasts an impressive average engagement rate of 16.95%, indicating a high level of interaction between creators and their followers. The median follower count among these creators is 44,933, suggesting that many have established a substantial audience. Notably, the top cities where these creators are based include London, Coventry, and Poole, reflecting a concentration of self-improvement content in urban areas. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Chris Williamsonโ@chriswillx | 3.2M | - | self-improvement | elite | Open profile โ |
| 2 |  Vex King | Self-love Writerโ@vexking | 2.4M | - | self-improvement | premium | Open profile โ |
| 3 |  THINK LIKE A BOSS ยฎโ@think_like_a_boss.co | 2.3M | - | self-improvement | elite | Open profile โ |
| 4 |  Davina McCallโ@davinamccall | 2.2M | - | self-improvement | premium | Open profile โ |
| 5 |  James Loweโ@realjameslowe | 2.0M | - | self-improvement | premium | Open profile โ |
| 6 |  Sophie Hannahโ@sophiehannah | 1.7M | - | self-improvement | premium | Open profile โ |
| 7 | 1.6M | - | self-improvement | premium | Open profile โ | |
| 8 |  Esther Oluchi Nwokoroโ@astar4real | 1.5M | - | self-improvement | premium | Open profile โ |
| 9 |  ๐ผ๐๐ ๐๐๐ฟ๐ฟ๐๐๐๐๐โ@antmiddleton | 1.4M | - | self-improvement | premium | Open profile โ |
| 10 |  Ovie Sokoโ@oviesoko | 1.4M | - | self-improvement | premium | Open profile โ |
| 11 |  Scott Thomasโ@scott.thomas | 1.4M | - | self-improvement | premium | Open profile โ |
| 12 |  Joss Mooneyโ@jossmooney | 1.3M | - | self-improvement | premium | Open profile โ |
| 13 |  ๐๐๐๐๐๐๐๐ ๐๐๐๐๐โ@daniellearmstrong88 | 1.3M | - | self-improvement | elite | Open profile โ |
| 14 |  Carl Cunardโ@carlcunard | 1.2M | - | self-improvement | elite | Open profile โ |
| 15 |  Tommy Mal Fordhamโ@iamtommyfordham | 1.2M | - | self-improvement | premium | Open profile โ |
| 16 |  Jack Jonesโ@jackjonestv | 1.1M | - | self-improvement | premium | Open profile โ |
| 17 |  Mimi Ikonnโ@mimiikonn | 1.0M | - | self-improvement | standard | Open profile โ |
| 18 |  @zoellaโ@zoella | 974K | - | self-improvement | premium | Open profile โ |
| 19 |  The School of Lifeโ@theschooloflifelondon | 933K | - | self-improvement | premium | Open profile โ |
| 20 | 883K | - | self-improvement | premium | Open profile โ | |
| 21 | 871K | - | self-improvement | premium | Open profile โ | |
| 22 |  Lisa Bilyeuโ@lisabilyeu | 849K | 16.95% | self-improvement | premium | Open profile โ |
| 23 |  TOM TROTTER | ONLINE COACH๐ปโ@tomtrotter_ | 814K | - | self-improvement | premium | Open profile โ |
| 24 |  TAM KAURโ@tamkaur | 764K | - | self-improvement | standard | Open profile โ |
| 25 |  Ella Mintramโ@elmint | 739K | - | self-improvement | standard | Open profile โ |
| 26 |  โฉ๐ซ๐จ๐ต๐ฐ ๐ซ๐ด๐ชโฉโ@danidmc | 716K | - | self-improvement | premium | Open profile โ |
| 27 |  SCOTTEEโ@scotteeisfat | 712K | - | self-improvement | standard | Open profile โ |
| 28 | 678K | - | self-improvement | standard | Open profile โ | |
| 29 | 665K | - | self-improvement | premium | Open profile โ | |
| 30 |  ๐ชโ@keely.hodgkinson | 628K | - | self-improvement | premium | Open profile โ |
| 31 | 608K | - | self-improvement | premium | Open profile โ | |
| 32 |  Joseph Birdโ@cptruths | 568K | - | self-improvement | premium | Open profile โ |
| 33 |  Yasar Ahmad | Leadership Coach | Career Advisorโ@yasarahmad_ | 566K | - | self-improvement | premium | Open profile โ |
| 34 | 566K | - | self-improvement | premium | Open profile โ | |
| 35 | 565K | - | self-improvement | standard | Open profile โ | |
| 36 |  Anoushey Ashrafโ@anousheyashraf | 515K | - | self-improvement | premium | Open profile โ |
| 37 | 495K | - | self-improvement | premium | Open profile โ | |
| 38 |  Andrรฉa Sunshineโ@andrea__sunshinee | 474K | - | self-improvement | premium | Open profile โ |
| 39 |  Sorin Schillerโ@scisavage | 471K | - | self-improvement | premium | Open profile โ |
| 40 |  Juliaโ@juliadybowska | 460K | - | self-improvement | standard | Open profile โ |
| 41 |  Roxie Nafousiโ@roxienafousi | 459K | - | self-improvement | standard | Open profile โ |
| 42 |  UnJaded Jade ๐โ@unjadedjade | 423K | - | self-improvement | standard | Open profile โ |
| 43 |  GENOVEVA UMEHโ@gen0vevaumeh | 419K | - | self-improvement | premium | Open profile โ |
| 44 |  ๐๐๐๐๐ ๐๐๐๐๐โ@thesadiegibbs | 402K | - | self-improvement | premium | Open profile โ |
| 45 |  Danny Williamsโ@itsdannywilliams | 371K | - | self-improvement | standard | Open profile โ |
| 46 |  Dan Rhodesโ@itsdanrhodes | 361K | - | self-improvement | standard | Open profile โ |
| 47 |  Megan Rose Lane - The Feminine Pathโ@megan_rose_lane | 360K | - | self-improvement | premium | Open profile โ |
| 48 |  Tom Parkerโ@tomparkerofficial | 355K | - | self-improvement | standard | Open profile โ |
| 49 |  Lorraine Pascaleโ@lorrainepascale | 339K | - | self-improvement | premium | Open profile โ |
| 50 |  Steve Sallis - Mindset Mentorโ@solutionsmindset | 326K | - | self-improvement | premium | Open profile โ |
Hiring self-improvement in united kingdom creators: what to look for
Brands looking to collaborate with creators in the self-improvement segment should prioritize engagement metrics over sheer follower counts. An average engagement rate of 16.95% indicates that audiences are not only present but actively involved. It's essential to evaluate the creator's content style and audience demographics to ensure alignment with brand values. Additionally, brands should consider the geographic location of creators, particularly those in major cities like London, Coventry, and Poole, as these areas may offer unique insights into target market preferences.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the self-improvement segment in the United Kingdom is 16.95%.
What should brands consider when hiring creators?
Brands should focus on engagement metrics, content alignment, and audience demographics to ensure a successful partnership.
What are the typical pricing tiers for collaborations in this segment?
Pricing tiers can vary widely based on creator reach and engagement, but brands should expect a range that reflects the creator's audience size and engagement level.