Top Running in United Kingdom Influencers in 2026
Zaver lists 237 vetted running in united kingdom influencers on Instagram with a median audience of 32,253 followers. The segment's biggest hubs are London, Herzogenaurach, Penshurst. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's running segment consists of 237 creators who engage with an audience that has a median follower count of 32,253. This segment is characterized by a diverse geographical reach, with top cities including London, Herzogenaurach, and Penshurst. While the average engagement rate is not available, the size of the audience suggests potential for effective brand collaborations. Marketers should consider the unique characteristics of this segment when evaluating creators, as the running niche often attracts a dedicated and active community of fitness enthusiasts. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  On✓@on | 3.5M | — | running | elite | View profile → |
| 2 |  adidas Running✓@adidasrunning | 3.4M | — | running | premium | View profile → |
| 3 |  Sir Mo Farah🇬🇧🥇🥇🥇🥇✓@sirmofarah | 1.9M | — | running | elite | View profile → |
| 4 |  S P E N C E R M A T T H E W S✓@spencermatthews | 1.1M | — | running | elite | View profile → |
| 5 |  Kori Sampson✓@korisampson | 870K | — | running | premium | View profile → |
| 6 |  Jordan Adams✓@theftdbrothers | 682K | — | running | standard | View profile → |
| 7 |  Henry Buckley✓@hcbuckley | 657K | — | running | premium | View profile → |
| 8 |  British Gossip Girl✓@emilyannwillcox | 657K | — | running | standard | View profile → |
| 9 |  Elliot Giles✓@elliotgilesuk | 633K | — | running | premium | View profile → |
| 10 |  Emily Clarkson✓@em_clarkson | 606K | — | running | premium | View profile → |
| 11 |  TCS London Marathon✓@londonmarathon | 571K | — | running | premium | View profile → |
| 12 |  theobaker✓@theobaker_ | 566K | — | running | standard | View profile → |
| 13 |  Jordan Mulligan✓@jordanmulliganbrother | 458K | — | running | standard | View profile → |
| 14 |  Henry Moores✓@henryoscarmoores | 428K | — | running | premium | View profile → |
| 15 |  A U S T Y N - F A R R E L L✓@austyn_farrell | 372K | — | running | standard | View profile → |
| 16 |  Pro:Direct Running✓@prodirectrunning | 366K | — | running | standard | View profile → |
| 17 |  Phily Bowden✓@philybowden | 344K | — | running | standard | View profile → |
| 18 |  Josh Beaumont | Trail Running | Outdoor Lifestyle✓@joshbeaumontt | 340K | — | running | standard | View profile → |
| 19 |  HOKA EU✓@hoka_eu | 325K | — | running | premium | View profile → |
| 20 |  Abbott World Marathon Majors✓@wmmajors | 297K | — | running | premium | View profile → |
| 21 |  Savannah Sachdev✓@savannahsachdev | 295K | — | running | standard | View profile → |
| 22 |  Stephen Scullion✓@lionscull | 288K | — | running | premium | View profile → |
| 23 |  Saucony EU✓@saucony_eu | 286K | — | running | standard | View profile → |
| 24 |  EMILY JANE FAIRS✓@emilyjanefairs | 277K | — | running | premium | View profile → |
| 25 |  MILLY PICKLES✓@millypickles | 248K | — | running | premium | View profile → |
| 26 |  Jonny Davies✓@jonnyrdavies | 241K | — | running | premium | View profile → |
| 27 |  Myles - Running Technique Coach✓@findyourstridecoach | 227K | — | running | premium | View profile → |
| 28 |  Alex Yee✓@lixsanyee | 226K | — | running | premium | View profile → |
| 29 |  Oliver Hooson✓@olvh | 219K | — | running | standard | View profile → |
| 30 |  Tommy Lewis✓@tommyrunpt | 219K | — | running | standard | View profile → |
| 31 |  Kerllen Rego✓@kerllenrego | 197K | — | running | premium | View profile → |
| 32 |  Sophie Grace Holmes✓@sophiegraceholmes | 190K | — | running | standard | View profile → |
| 33 |  Runner's World UK✓@runnersworlduk | 186K | — | running | standard | View profile → |
| 34 |  SportsShoes.com✓@sportsshoes | 177K | — | running | standard | View profile → |
| 35 |  Jasmine Saunders✓@jazz.saunders | 172K | — | running | standard | View profile → |
| 36 |  Lina Nielsen✓@linaruns | 170K | — | running | premium | View profile → |
| 37 |  FRANKY MORGAN✓@frankymorgann | 165K | — | running | premium | View profile → |
| 38 |  Anya Culling✓@a.culling | 163K | — | running | standard | View profile → |
| 39 |  louisdunford✓@louisdunford | 161K | — | running | standard | View profile → |
| 40 |  INOV8✓@inov_8 | 150K | — | running | premium | View profile → |
| 41 |  Charlie Sutherland✓@charlie_sutherland10 | 140K | — | running | standard | View profile → |
| 42 |  Hugo Fry✓@hugo.fry | 138K | — | running | standard | View profile → |
| 43 |  Tom Evans✓@tomevansultra | 136K | — | running | premium | View profile → |
| 44 |  Mollie Pearce✓@mollie_pearcee | 133K | — | running | standard | View profile → |
| 45 |  Celina Stephenson✓@celinastephens0n | 132K | — | running | premium | View profile → |
| 46 |  Asha Philip❤️✓@missashaphilip | 129K | — | running | premium | View profile → |
| 47 |  Gary House✓@garyhouse_ | 126K | — | running | standard | View profile → |
| 48 |  Flora Beverley 🦄 🌱✓@foodfitnessflora | 123K | — | running | standard | View profile → |
| 49 |  Victoria Goulbourne✓@victoria_goulbourne | 121K | — | running | premium | View profile → |
| 50 |  amy✓@amy.hunt | 119K | — | running | premium | View profile → |
Hiring running in united kingdom creators: what to look for
When hiring creators in the running segment, brands should prioritize individuals who demonstrate a genuine passion for fitness and an authentic connection with their audience. It is essential to assess the creator's content quality, engagement with followers, and alignment with brand values. Additionally, understanding the demographics of the creator's audience can help ensure that marketing efforts resonate effectively. Brands should also consider the creator's previous collaborations and the overall aesthetic of their content to ensure a cohesive partnership.
Frequently asked questions
What is the typical pricing for creators in the running segment?
Pricing can vary widely based on the creator's reach and engagement, but brands should expect to see a range of price tiers based on these factors.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the running segment is not available.
What are the top cities for running creators in the UK?
The top cities for running creators in the UK include London, Herzogenaurach, and Penshurst.